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BOOK
Branding Unbound: The Future of Advertising, Sales, and the Brand Experience in the Wireless Age
Rick Mathieson
$0.01

About this product:
In the age of mobile phones, text messaging, TiVo, video games, and the convergence of high-speed phone, Internet and cable networks, technology is quickly and dramatically reshaping the media landscape, with profound implications for advertisers in virtually every industry.

BRANDING UNBOUND is the first book to explore how today’s most innovative marketers are capitalizing on the most measurable, personal and direct link to consumers ever created: wireless.

Written for marketers in every field, BRANDING UNBOUND gives readers an inside look at how:

• Procter & Gamble, McDonald’s, MasterCard and Coca-Cola use the fusion of online, offline and mobile advertising to boost the effectiveness of television, print and radio campaigns as never before

• MTV, FOX, HBO, Comedy Central and Discovery rely on the mobile platform to build unbreakable relationships in ways that put the traditional Internet to shame

• ESPN, NBC Universal, eBay, and Major League Baseball make the most of new forms of "m-commerce"—the ability to buy and sell content, services and products anywhere, anytime

• Suzuki, Pepsi, DaimlerChrysler, and Nike extend their branding power to new mobile content, applications and games aimed at the 18- to 35-year old hipsters these advertisers covet most

• Prada, Wal-Mart, Stop & Shop and Extra use mobile innovation to enhance the actual in-store shopping experience to astonishing effect

BRANDING UNBOUND also explores the top 10 secrets of successful mobile advertising, and the impact of social networking technologies on mBranding strategy

And it includes exclusive, Q&A-style interviews with some of the legends of modern marketing–including Seth Godin, Tom Peters, Don Peppers and others–on mobility's effect on the brand experience

Make no mistake: In the mobile marketing era, your brand can enjoy whole new levels of customer recognition, while consumers benefit from on-the-spot convenience, and messages and content individually tailored to their needs.

BRANDING UNBOUND is a must-read for anyone interested in how companies of any size can harness the limitless power of this amazing convergence of technology and progressive business strategy to create unprecedented differentiation, convenience and loyalty.

Praise For BRANDING UNBOUND

"BRANDING UNBOUND is an indispensable guide to the emerging opportunities in wireless marketing. Rick Mathieson has given us a forward-looking perspective that succeeds in being both visionary and grounded in reality."

Ingrid Bernstein

SVP, Director of Creative & Strategy

iDeutsch, NY

"The road map to the right now. Provocative. Up to date, to the last nanosecond."

Steve Simpson

Partner, Creative Director

Goodby, Silverstein & Partners, SF

BOOK
The Future of Advertising: New Media, New Clients, New Consumers in the Post-Television Age
Joe Cappo
$8.15

About this product:

Veteran industry observer Joe Cappo briefly recaps the factors that impacted the industry in the late 1990s, and gives you advice on how to best position yourself, your work, and your business.

BOOK
The Future of Advertising : New Approaches to the Attention Economy
Richard Adler
$11.99

About this product:
In the wake of the World Trade Organization Telecommunications Agreement, this book examines the key success factors for achieving sustainable competition in global telecommunications at the national, regional, and international level while accommodating legitimate social goals.

BOOK
The Future of Advertising : Invitation Only, No Regrets
Aspatore Books Staff
$7.95

About this product:
The Future of Advertising: Invitation Only, No Regrets, written by Bob Brennan (President, Leo Burnett Worldwide), focuses on topics such as the future of the advertising industry, the everlasting effects of the Internet and technology, client relationships, compensation, buying media, getting noticed, working in teams, building and sustaining brands, and other important topics. This chapter features "real world intelligence" knowledge excerpts on the advertising industry and is a great quick read summarizing the future of advertising and the major topics currently affecting the industry. The chapter also features proven management strategies practiced by this executive that can be altered or adapted upon for your own business. An insider's look inside the world of advertising makes for exciting and highly interesting reading for CEOs, executives, entrepreneurs, and every marketing, advertising and PR professional at any level. This chapter originally appeared in the book Inside the Minds: Leading Advertisers, also published by Aspatore.

BOOK
The Future of Advertising : New Media, New Clients, New Consumers in the Post-Television Age
Joe Cappo
$6.75

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BOOK
The future of media and bank advertising. (Cover Story): An article from: Bank Marketing
Tanja Lian
$5.95

About this product:
This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on September 1, 1994. The length of the article is 2526 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Technological advances are providing precious opportunities for banks to advertise in innovative ways. On-line networks, interactive television, computers and satellite communication systems are all working together to help banks reach out to their audiences in a perfectly targeted manner. In the near future, four delivery options are open to banks. One option is to add value to the advertisement and encourage consumers to watch or listen to the message. Another is to develop integral advertising that is an element of the programming or entertainment requested by the consumer. A third option is to create advertising that is either entertaining or informative. The fourth option is to exploit interactivity to enable consumers to achieve more knowledge about a product without having to stand up from their sofas. These options facilitate personalization of advertising and the development of stronger relationships with customers.

Citation Details
Title: The future of media and bank advertising. (Cover Story)
Author: Tanja Lian
Publication: Bank Marketing (Magazine/Journal)
Date: September 1, 1994
Publisher: Bank Marketing Assn.
Volume: v26 Issue: n9 Page: p37(6)

Article Type: Cover Story

Distributed by Thomson Gale

BOOK
Fortune August 8, 2005: Google,Yahoo and the Future of Advertising
$4.99

About this product:

BOOK
Cable Advertising and the Future of Basic Cable Networking.: An article from: Journal of Broadcasting & Electronic Media
Michael Zhaoxu Yan
$5.95

About this product:
This digital document is an article from Journal of Broadcasting & Electronic Media, published by Broadcast Education Association on September 22, 1999. The length of the article is 6176 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the author: Using a pooled cross section/time series data base for 18 basic cable networks over a seven-year period, we show that limited national household reach is a major reason that cost-per-thousand (CPM) advertising rates for cable have remained consistently below broadcast rates. Our models thus imply that limited reach disproportionately restricts the economic potential of advertiser-supported cable networks. The models also predict, however, that reach expansion, via DBS and other multichannel media and via digital compression technology, will disproportionately improve their viability: average cable CPMs would be well above broadcast network CPMs if household reaches were comparable. Our results also support the view that larger MSOs are able to adversely affect entry and survival of advertiser-supported cable networks by threatening to refuse carriage.

Citation Details
Title: Cable Advertising and the Future of Basic Cable Networking.
Author: David Waterman
Publication: Journal of Broadcasting & Electronic Media (Refereed)
Date: September 22, 1999
Publisher: Broadcast Education Association
Volume: 43 Issue: 4 Page: 645

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BOOK
Youth financial literacy: the foundation for a solid future.(Advertising Supplement): An article from: San Diego Business Journal
$5.95

About this product:
This digital document is an article from San Diego Business Journal, published by CBJ, L.P. on September 27, 2004. The length of the article is 430 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Youth financial literacy: the foundation for a solid future.(Advertising Supplement)
Publication: San Diego Business Journal (Magazine/Journal)
Date: September 27, 2004
Publisher: CBJ, L.P.
Volume: 25 Issue: 39 Page: A9(1)

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BOOK
Are telcos in our future? (telephone companies; direct response advertising and telephone regulatory proceedings): An article from: Direct Marketing
Stephen Marshall
$5.95

About this product:
This digital document is an article from Direct Marketing, published by Hoke Communications, Inc. on November 1, 1989. The length of the article is 2297 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The deregulation of the Bell Holding companies will create a competitive situation where the regional telephone companies will capture the majority of national direct response advertising market. Deregulation will allow the Baby Bells to cross-subsidize telemarketing affiliates, charging off the costs of software and research and development to telephone customers and providing the affiliates with low- to no-cost copies of databases. The Baby Bell affiliates would be in a position to access and target a customer base at a cost lower than the competition.

Citation Details
Title: Are telcos in our future? (telephone companies; direct response advertising and telephone regulatory proceedings)
Author: Stephen Marshall
Publication: Direct Marketing (Magazine/Journal)
Date: November 1, 1989
Publisher: Hoke Communications, Inc.
Volume: v52 Issue: n7 Page: p30(4)

Distributed by Thomson Gale