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  BOOKAlex & Me: How a Scientist and a Parrot Discovered a Hidden World of Animal Intelligence--and Formed a Deep Bond in the Process Irene Pepperberg $14.00
About this product: On September 6, 2007, an African Grey parrot named Alex died prematurely at age thirty-one. His last words to his owner, Irene Pepperberg, were "You be good. I love you." What would normally be a quiet, very private event was, in Alex's case, headline news. Over the thirty years they had worked together, Alex and Irene had become famous—two pioneers who opened an unprecedented window into the hidden yet vast world of animal minds. Alex's brain was the size of a shelled walnut, and when Irene and Alex first met, birds were not believed to possess any potential for language, consciousness, or anything remotely comparable to human intelligence. Yet, over the years, Alex proved many things. He could add. He could sound out words. He understood concepts like bigger, smaller, more, fewer, and none. He was capable of thought and intention. Together, Alex and Irene uncovered a startling reality: We live in a world populated by thinking, conscious creatures. The fame that resulted was extraordinary. Yet there was a side to their relationship that never made the papers. They were emotionally connected to one another. They shared a deep bond far beyond science. Alex missed Irene when she was away. He was jealous when she paid attention to other parrots, or even people. He liked to show her who was boss. He loved to dance. He sometimes became bored by the repetition of his tests, and played jokes on her. Sometimes they sniped at each other. Yet nearly every day, they each said, "I love you." Alex and Irene stayed together through thick and thin—despite sneers from experts, extraordinary financial sacrifices, and a nomadic existence from one university to another. The story of their thirty-year adventure is equally a landmark of scientific achievement and of an unforgettable human-animal bond.  BOOKPredictably Irrational: The Hidden Forces That Shape Our Decisions Dan Ariely $14.65
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When it comes to making decisions in our lives, we think we're in control. We think we're making smart, rational choices. But are we? In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities. Not only do we make astonishingly simple mistakes every day, but we make the same types of mistakes, Ariely discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, Ariely explains how to break through these systematic patterns of thought to make better decisions. Predictably Irrational will change the way we interact with the world—one small decision at a time.  BOOKFreakonomics [Revised and Expanded]: A Rogue Economist Explores the Hidden Side of Everything Stephen J. Dubner $13.59
About this product: Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in common? Why do drug dealers still live with their moms? How much do parents really matter? How did the legalization of abortion affect the rate of violent crime? These may not sound like typical questions for an econo-mist to ask. But Steven D. Levitt is not a typical economist. He is a much-heralded scholar who studies the riddles of everyday life—from cheating and crime to sports and child-rearing—and whose conclusions turn conventional wisdom on its head. Freakonomics is a groundbreaking collaboration between Levitt and Stephen J. Dubner, an award-winning author and journalist. They usually begin with a mountain of data and a simple question. Some of these questions concern life-and-death issues; others have an admittedly freakish quality. Thus the new field of study contained in this book: freakonomics. Through forceful storytelling and wry insight, Levitt and Dubner show that economics is, at root, the study of incentives—how people get what they want, or need, especially when other people want or need the same thing. In Freakonomics, they explore the hidden side of . . . well, everything. The inner workings of a crack gang. The truth about real-estate agents. The myths of campaign finance. The telltale marks of a cheating schoolteacher. The secrets of the Klu Klux Klan. What unites all these stories is a belief that the modern world, despite a great deal of complexity and downright deceit, is not impenetrable, is not unknowable, and—if the right questions are asked—is even more intriguing than we think. All it takes is a new way of looking. Freakonomics establishes this unconventional premise: If morality represents how we would like the world to work, then economics represents how it actually does work. It is true that readers of this book will be armed with enough riddles and stories to last a thousand cocktail parties. But Freakonomics can provide more than that. It will literally redefine the way we view the modern world.  BOOKThe World Is Curved: Hidden Dangers to the Global Economy David M. Smick $11.39
About this product:  BOOKFooled by Randomness: The Hidden Role of Chance in Life and in the Markets Nassim Nicholas Taleb $8.35
About this product:  BOOKDon't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition Steve Krug $16.97
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"I thought usability was the enemy of design until I read the first edition of this book. Don't Make Me Think! showed me how to put myself in the position of the person who uses my site. After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book. In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing. If you design, write, program, own, or manage Web sites, you must read this book." -- Jeffrey Zeldman, author of Designing with Web Standards  BOOKNursing2009 Drug Handbook with Web Toolkit (Nursing Drug Handbook) $32.16
About this product: The 29th edition of the best-selling, original drug handbook for nurses has been revamped expressly to appeal to the education market as well as the practice market. This comprehensive reference provides complete monographs for more than 900 generic and 3,000 trade drugs. The monographs are consistently formatted for ease of use, and they focus on the practical information that practicing nurses need. Each monograph consists of generic and trade names, pregnancy risk category, controlled substance schedule (if applicable), available forms, indications and dosages (including dosage adjustments) administration for all routes (plus I.V. drug incompatibilities (for I.V. drugs), drug action (including tables showing route, onset, peak, and duration), adverse reactions, interactions, effects on lab test results, contraindications, nursing considerations, and patient teaching. A new chapter on drug classes is being added to the front of the book. The back-of-book CD is being ported to a Web toolkit with videos about medication administration, a color-photo pill guide, dosage calculators, interactions algorithms, and much more. NDHnow.com keeps the book up to date with partial monographs for new drugs.
 BOOKWeb Analytics: An Hour a Day Avinash Kaushik $16.15
About this product: Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.  BOOKFlash CS4 Professional Digital Classroom Aquent Creative Team $31.49
About this product:  BOOKProBlogger: Secrets for Blogging Your Way to a Six-Figure Income Chris Garrett $13.32
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