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BOOK
Born to Run: A Hidden Tribe, Superathletes, and the Greatest Race the World Has Never Seen
Christopher McDougall
$15.34

About this product:
Born to Run is an epic adventure that began with one simple question: Why does my foot hurt? In search of an answer, Christopher McDougall sets off to find a tribe of the worlds greatest distance runners and learn their secrets, and in the process shows us that everything we thought we knew about running is wrong. Isolated by the most savage terrain in North America, the reclusive Tarahumara Indians of Mexicos deadly Copper Canyons are custodians of a lost art. For centuries they have practiced techniques that allow them to run hundreds of miles without rest and chase down anything from a deer to an Olympic marathoner while enjoying every mile of it. Their superhuman talent is matched by uncanny health and serenity, leaving the Tarahumara immune to the diseases and strife that plague modern existence. With the help of Caballo Blanco, a mysterious loner who lives among the tribe, the author was able not only to uncover the secrets of the Tarahumara but also to find his own inner ultra-athlete, as he trained for the challenge of a lifetime: a fifty-mile race through the heart of Tarahumara country pitting the tribe against an odd band of Americans, including a star ultramarathoner, a beautiful young surfer, and a barefoot wonder. With a sharp wit and wild exuberance, McDougall takes us from the high-tech science labs at Harvard to the sun-baked valleys and freezing peaks across North America, where ever-growing numbers of ultrarunners are pushing their bodies to the limit, and, finally, to the climactic race in the Copper Canyons. Born to Run is that rare book that will not only engage your mind but inspire your body when you realize that the secret to happiness is right at your feet, and that you, indeed all of us, were born to run. 103863 , BORN TO RUN: A HIDDEN TRIBE , SUPERATHLETES , AND THE GREATEST RACE THE WORLD HAS NEVER SEEN BY CHRISTOPHER MCDOUGALL , tarahumara indians , Copper Canyon , book , running , ultra marathon

BOOK
Jesus, Interrupted: Revealing the Hidden Contradictions in the Bible (And Why We Don't Know About Them)
Bart D. Ehrman
$9.92

About this product:

The Human Story Behind the Divine Book

In this New York Times bestseller, leading Bible expert Bart Ehrman skillfully demonstrates that the New Testament is riddled with contradictory views about who Jesus was and the significance of his life. Ehrman reveals that many of the books were written in the names of the apostles by Christians living decades later, and that central Christian doctrines were the inventions of still later theologians. Although this has been the standard and widespread view of scholars for two centuries, most people have never learned of it.

Jesus, Interrupted is a clear and compelling account of the central challenges we have when attempting to reconstruct the life and meaning of Jesus.

BOOK
Breaking the Food Seduction: The Hidden Reasons Behind Food Cravings---And 7 Steps to End Them Naturally
Neal D. Barnard M.D.
$9.50

About this product:
Cure Your Food Cravings Once and For All

If sweets and high-fat foods are sabotaging your efforts to lose weight and get healthy, Dr. Neal Barnard has the solution to conquering your food addictions. Backed up by scientific research, Breaking the Food Seduction explains that your biochemistry, not your lack of willpower, is the problem. Dr. Barnard reveals the simple dietary and lifestyle changes that can break the stubborn cycle of cravings and make you free to choose healthy and tasty foods that can help to you lose weight, lower cholesterol, and improve your overall health.

Featuring a 3-week kickstart plan and 100 delicious, satisfying recipes

BOOK
Freakonomics: A Rogue Economist Explores the Hidden Side of Everything (P.S.)
Stephen J. Dubner
$6.99

About this product:

Which is more dangerous, a gun or a swimming pool?

What do schoolteachers and sumo wrestlers have in common?

How much do parents really matter?

These may not sound like typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. He studies the riddles of everyday life—from cheating and crime to parenting and sports—and reaches conclusions that turn conventional wisdom on its head. Freakonomics is a groundbreaking collaboration between Levitt and Stephen J. Dubner, an award-winning author and journalist. They set out to explore the inner workings of a crack gang, the truth about real estate agents, the secrets of the Ku Klux Klan, and much more. Through forceful storytelling and wry insight, they show that economics is, at root, the study of incentives—how people get what they want or need, especially when other people want or need the same thing.

BOOK
The Hollywood Economist: The Hidden Financial Reality Behind the Movies
Edward Jay Epstein
$11.75

About this product:
In a Freakonomics meets Hollywood saga, veteran investigative reporter Edward Jay Epstein goes undercover to explore Hollywood’s “invisible money machine,” probing the dazzlingly complicated finances behind the hits and the flops, while he answers the surprisingly puzzling question: How do the studios make their money?

Along the way we also learn much about star system and what makes the business tick:

+ What it costs to insure Nicole Kidman’s right knee ...

+ How and why the studios harvest silver from old film prints ...

+ Why stars do—or don’t do—their own stunts ...

+ Why Arnold Schwarzenegger is considered a contract genius ...

+ How Hollywood goes about doping outside investors and hedge fund managers ...

+ Why Lara Croft: Tomb Raider is considered a “masterpiece” of financing ...

BOOK
Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition
Steve Krug
$19.99

About this product:
Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don't be surprised if it completely changes the way you think about Web design.

Three New Chapters!

Usability as common courtesy -- Why people really leave Web sites
Web Accessibility, CSS, and you -- Making sites usable and accessible
Help! My boss wants me to ______. -- Surviving executive design whims

"I thought usability was the enemy of design until I read the first edition of this book. Don't Make Me Think! showed me how to put myself in the position of the person who uses my site. After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book.

In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing. If you design, write, program, own, or manage Web sites, you must read this book." -- Jeffrey Zeldman, author of Designing with Web Standards

BOOK
Nursing2010 Drug Handbook with Web Toolkit (Nursing Drug Handbook)
$24.97

About this product:

The 30th edition of the best-selling, original drug handbook for nurses has been revised and updated to appeal to the education market as well as the practice market! This comprehensive reference provides complete monographs for more than 900 generic and 3,000 trade drugs. The monographs are consistently formatted for ease of use, and they focus on the practical information that practicing nurses need. Each monograph consists of generic and trade names, pronunciation key, pregnancy risk category, pharmacologic class, controlled substance schedule (if applicable), available forms, indications and dosages, administration (with drug incompatibilities for I.V. drugs), action (including tables showing route, onset, peak, duration, and half-life), adverse reactions, interactions, effects on lab test results, contraindications, nursing considerations, and patient teaching. "Doody's Core Titles™ 2009."

BOOK
Facebook For Dummies
Carolyn Abram
$11.00

About this product:

The eagerly anticipated update to the bestselling first edition is here!

Facebook's popularity is seemingly unstoppable. The site experienced a huge boom in registered users in the latter half of 2008. It was at that time that Facebook also underwent a radical facelift and introduced numerous changes. Packed with hundreds of screen shots, this anxiously awaited new edition presents you with a thorough update on all the exciting changes to Facebook's interface since the first edition hit the shelves a mere one year ago.

Authored by two Facebook employees, Facebook For Dummies, 2nd Edition, features unique insight and insider knowledge of Facebook that can't be found anywhere else. You'll explore optimum ways to get familiar with Facebook, tips for representing yourself online, best practices for keeping connected, how to run a business on Facebook, and more.

Walks you through creating a profile, navigating the interface, and setting up privacy features
Explains how to find and add friends, fill out your profile, add applications, and upload photos
Discusses ways to join a network or group or use Facebook as a scheduler
Addresses using Facebook to promote your business and buy ad space on Facebook

Put your best face forward and dive in to all the exciting new features that Facebook offers!

BOOK
Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems
Steve Krug
$18.25

About this product:
It's been known for years that usability testing can dramatically improve products. But with a typical price tag of $5,000 to $10,000 for a usability consultant to conduct each round of tests, it rarely happens.

In this how-to companion to Don't Make Me Think: A Common Sense Approach to Web Usability, Steve Krug spells out an approach to usability testing that anyone can easily apply to their own web site, application, or other product. (As he said in Don't Make Me Think, "It's not rocket surgery".)

In this new book, Steve explains how to:

Test any design, from a sketch on a napkin to a fully-functioning web site or application
Keep your focus on finding the most important problems (because no one has the time or resources to fix them all)
Fix the problems that you find, using his "The least you can do" approach

By paring the process of testing and fixing products down to its essentials (A morning a month, that's all we ask ), Rocket Surgery makes it realistic for teams to test early and often, catching problems while it's still easy to fix them. Rocket Surgery Made Easy adds demonstration videos to the proven mix of clear writing, before-and-after examples, witty illustrations, and practical advice that made Don't Make Me Think so popular.

BOOK
CSS: The Missing Manual
David Sawyer McFarland
$18.00

About this product:

Cascading Style Sheets can turn humdrum websites into highly-functional, professional-looking destinations, but many designers merely treat CSS as window-dressing to spruce up their site's appearance. You can tap into the real power of this tool with CSS: The Missing Manual. This second edition combines crystal-clear explanations, real-world examples, and dozens of step-by-step tutorials to show you how to design sites with CSS that work consistently across browsers. Witty and entertaining, this second edition gives you up-to-the-minute pro techniques. You'll learn how to:

Create HTML that's simpler, uses less code, is search-engine friendly, and works well with CSS
Style text by changing fonts, colors, font sizes, and adding borders
Turn simple HTML links into complex and attractive navigation bars -- complete with rollover effects
Create effective photo galleries and special effects, including drop shadows
Get up to speed on CSS 3 properties that work in the latest browser versions
Build complex layouts using CSS, including multi-column designs
Style web pages for printing

With CSS: The Missing Manual, Second Edition, you'll find all-new online tutorial pages, expanded CSS 3 coverage, and broad support for Firebox, Safari, and other major web browsers, including Internet Explorer 8. Learn how to use CSS effectively to build new websites, or refurbish old sites that are due for an upgrade.