About this product: "...fascinating. Like Malcolm Gladwell on speed." —THE GUARDIAN
"HERD is a rare thing: a book that transforms the reader's perception of how the world works". —Matthew D'Ancona, THE SPECTATOR
"This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru." —Daniel Finkelstein, THE TIMES
This paperback version of Mark Earls' groundbreaking and award winning book comes updated with new stats and figures and provides two completely revised chapters that deal with the rise of social networking.
Since the Enlightenment there has been a very simple but widely held assumption that we are a species of thinking individuals and human behaviour is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioural and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behaviour, with a result that necessitates a complete rethink about these subjects.
HERD provides a host of unusual examples and anecdotes to open the mind of the business reader, from Peter Kay to Desmond Tutu, Apple to UK Sexual Health programmes, George Bush to Castle Lager, from autism to depression to the real explanation for the placebo effect in pharmaceutical testing.
It would appear that our desire to show respect and honor the dead is an instinct deeply encoded in our nature as humans. Even Neanderthal man, who walked the Earth more than 60,000 years ago, buried his loved ones with carefully arranged animal bones and flowers. Some of us, alas, choose to ignore that instinct.
Take, for example, the case of Katherine Knight, a butcher who stabbed her boyfriend thirty-seven times, then invited his adult children to dinner and served them a nice stew of potatoes, vegetables, their father's boiled head, and his baked buttocks, filleted.
Or David Galvan, whose drunk uncle permanently cured him of the hiccups by accidentally shooting him in the head.
Or Jean-Louis Toubon, who choked to death on his girlfriend's edible panties.
Maybe all of death is happenstance. Or maybe it's just life, filtering out the gene pool. Thinning the Herd: Tales of the Weirdly Departed is a delightfully irreverent collection of real-life anecdotes, facts, and observations regarding Death. You know . . . that thing that only happens to other people.
About this product: Madeline isn't dead-she just feels like it.
Her mother was killed years ago, her dad is more of a theory than a father, and her social life is confined to her daydreams. She's a five-foot eight-inch industrial-strength criticism magnet, and she's only invisible when she doesn't want to be. When someone she barely knows invites her to the school graduation party, she would rather eat a bowl of live spiders than attend-but Madeline is no stranger to bad ideas, and she accepts.
She has no idea she's walking into a trap.
Madeline doesn't know she's about to lose her dearest treasure, or that a secret she kept as a child will send her moving across the state. She doesn't know she's just become a flower in a mysterious garden box, or that her darkest wish is coming to get her. She's only just beginning to realize that her life was lost seven years ago, and that fate is about to give it back to her-whether she wants it or not. The question is: can she make it a life worth keeping?
About this product: An amazing Spiritual Journey- winner of 5 I.P. awards. Spiritual truths revealed in lessons rich in emotional depth and intellectual penetration. Author Liz Mitten Ryan connects with the higher consciousness of horse and nature s wisdom in this book of insights on how our planet and we ourselves can achieve peace, freedom and joy. Releasing ego and connecting to higher consciousness is this inter-species message. Dozens of professional paintings and photos by the author. Elegant coffee-table gift book.
About this product: Acclaimed authors Holly Black (Ironside)and Cecil Castellucci (Boy Proof) have united in geekdom to edit short stories from some of the best selling and most promising geeks in young adult literature: M.T. Anderson, Libba Bray, Cassandra Clare, John Green, Tracy Lynn, Cynthia and Greg Leitich Smith, David Levithan, Kelly Link, Barry Lyga, Wendy Mass, Garth Nix, Scott Westerfield, Lisa Yee, and Sara Zarr.
With illustrated interstitials from comic book artists Hope Larson and Bryan Lee O'Malley, Geektastic covers all things geeky, from Klingons and Jedi Knights to fan fiction, theater geeks, and cosplayers. Whether you're a former, current, or future geek, or if you just want to get in touch with your inner geek, Geektastic will help you get your geek on!
About this product: Originally published in 1919. This volume from the Cornell University Library's print collections was scanned on an APT BookScan and converted to JPG 2000 format by Kirtas Technologies. All titles scanned cover to cover and pages may include marks notations and other marginalia present in the original volume.
About this product: Miss Emma's cows just can't stay put! Each time they wander into Cowboy Kirby's yard, he uses odd and even numbers to count the herd. Then he sends all the evens back to Emma and keeps the odds for himself. Kirby doesn't notice that his herd keeps getting smaller while Emma's grows larger. Emma doesn't want to hurt her friend's feelings by explaining his math mistake. How will she solve their problem with odds and evens? Count on Emma for coming up with a surprise ending!
Replete with friendly advice, homespun wisdom, and entertaining anecdotes, Living with Goats offers reassurance of just how easy and rewarding it is to raise goats.
About this product: A surprise birthday gift plunged Joe Camp and his wife, Kathleen, into the world of horses as complete neophytes without a clue as to what horses needed or wanted. The Camps went searching for logic and sense in the rule books of traditional horse care and what they found was not what they had expected. Written for everyone who has ever loved a horse or even loved the idea of having a horse in their lives, this memoir leads us on a riveting voyage of discovery as Joe and Kathleen navigate uncharted, often politically incorrect territory on their way to achieving a true relationship with their horses.
As the creator of the beloved Benji series, Joe has spent most of his life luring us into the heart and soul of a famous dog, but now in this engaging, emotional, and often humorous story, he deftly lures us into the heart and soul of a horse. In doing so, he exposes astonishing truths and unlocks the mystery of a majestic creature who has survived on Earth, without assistance, for fifty-five million years. In a single emotionally charged moment, Camp communes with his first horse, Cash, in a way that changes him and his relationship with horses forever. In his own words, as he stood alone with his back to this horse: The collar of my jacket was tickling the hairs on the back of my neck. And my heart was pounding. Then a puff of warm, moist air brushed my ear. My heart skipped a beat. He was really close. Then I felt his nose on my shoulder . . . I couldn’t believe it. Tears came out of nowhere and streamed down my cheeks. I had spoken to him in his own language, and he had listened . . . and he had chosen to be with me. He had said, I trust you.
Ingeniously alternating between the stories of two people thrust into an unfamiliar, enigmatic realm and a fabled herd of wild horses brought to the New World centuries ago, Joe Camp’s valuable and inspiring book teaches us that the lessons he was learning apply not only to his horses but to life and to people as well–to all of us.
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