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BOOK
Do the Right Thing: Inside the Movement That's Bringing Common Sense Back to America
Mike Huckabee
$14.99

About this product:
When Governor Mike Huckabee entered the Republican presidential race, he was the ultimate dark horse, with almost no money, no consultants, and no name recognition beyond Arkansas. The so-called experts were highly amused by this former small state governor from blue-collar roots who also played bass in a rock band. He wouldn’t have a prayer against the well-connected and financially wired pros like Rudy Giuliani, Mitt Romney, and Fred Thompson.

But Huckabee had one big advantage: a common sense message that connected with millions of people, and not just his fellow evangelical Christians. He spoke about family values, fair taxes, and helping hard-working, middle-class Americans in a tough economy. And to the dismay of some Republicans, he talked about fighting Wall Street greed and K Street corruption.

Huckabee shocked the country by winning the all-important Iowa caucuses and seven other states, while spending far less than the other major candidates. He created an army of passionate volunteers and small donors, transforming his campaign into a true movement that will endure long after Election Day.

Do The Right Thing is Huckabee’s amazing story, in his own words—from making commercials with Chuck Norris to meeting a Michigan woman who insisted on donating her wedding ring. But this is more than just a campaign memoir. It’s a vision for a smarter, fairer type of politics—“vertical politics”—that focuses on common sense solutions for education, health care, the economy, and many other issues. It’s not about right versus left; it’s about taking America up rather than down.
Huckabee also shows how the Republican Party can heal its divisions—between social and fiscal conservatives, the wealthy and the middle class, the religious and the secular—and become a true majority party again.

BOOK
Enough: True Measures of Money, Business, and Life
John C. Bogle
$12.95

About this product:
For a critical element of American society, including many of its wealthiest and most powerful, there seems to be no limit today on what "enough" entails.

The excesses are most starkly visible in the continuing crisis in banking and investment, and even in the two enormous government-sponsored (but publicly owned) mortgage lenders, to say nothing of the billion-dollar-plus annual paychecks that top hedge-fund managers draw down and the excessive compensation paid to CEOs, regardless of performance.

Throughout his legendary career, John Bogle—founder of the Vanguard mutual fund group, and creator of the first index mutual fund—has helped investors build wealth the right way and led a tireless campaign to restore common sense to the investment world. Along the way, he’s seen how destructive an obsession with financial success can be. Now, with Enough, he puts this dilemma in perspective.

Bogle offers his unparalleled insights on money, on the values we should emulate in our business and professional callings, and on what we should consider as the true treasures in our lives. By explaining what "enough" truly is, he demonstrates how close everyone can be to having it.

BOOK
Brown Bear, Brown Bear, What Do You See?
Bill Martin Jr.
$3.65

About this product:
Children will immediately respond to Eric Carle's flat, boldly colored collages that are combined with Bill Martin's singsong text to create unforgettable images of endearing animals. Author: Bill Martin Jr Illustrator: Eric CarlePublisher: Holtzbrinck Publishers

BOOK
The Tales of Beedle the Bard, Standard Edition
J. K. Rowling
$7.14

About this product:

The Tales of Beedle the Bard, a Wizarding classic, first came to Muggle readers’ attention in the book known as Harry Potter and the Deathly Hallows. Now, thanks to Hermione Granger’s new translation from the ancient runes, we present this stunning edition with an introduction, notes, and illustrations by J. K. Rowling, and extensive commentary by Albus Dumbledore. Never before have Muggles been privy to these richly imaginative tales: “The Wizard and the Hopping Pot,” “The Fountain of Fair Fortune,” “The Warlock’s Hairy Heart,” “Babbitty Rabbitty and Her Cackling Stump,” and of course, “The Tale of the Three Brothers.” But not only are they the equal of fairy tales we now know and love, reading them gives new insight into the world of Harry Potter.

The stories are accompanied by delightful pen-and-ink illustrations by Ms. Rowling herself, featuring a still-life frontispiece for each one. Professor Dumbledore’s commentary—apparently written some eighteen months before his death—reveals not just his vast knowledge of Wizarding lore, but also more of his personal qualities: his sense of humor, his courage, his pride in his abilities, and his hard-won wisdom. Names familiar from the Harry Potter novels sprinkle the pages, including Aberforth Dumbledore, Lucius Malfoy and his forebears, and Sir Nicholas de Mimsy-Porpington (or “Nearly Headless Nick”), as well as other professors at Hogwarts and the past owners of the Elder Wand. Dumbledore tells us of incidents unique to the Wizarding world, like hilariously troubled theatrical productions at Hogwarts or the dangers of having a “hairy heart.” But he also reveals aspects of the Wizarding world that his Muggle readers might find all too familiar, like censorship, intolerance, and questions about the deepest mysteries in life.

Altogether, this is an essential addition to our store of knowledge about the world and the magic that J. K. Rowling has created, and a book every true Harry Potter fan will want to have for their shelves.

This purchase also represents another very important form of giving: From every sale of this book, Scholastic will give its net proceeds to the CHILDREN'S HIGH LEVEL GROUP, a charity cofounded in 2005 by J.K. Rowling and Baroness Nicholson of Winterbourne, MEP. CHLG campaigns to protect and promote children's rights and make life better for vulnerable young people. www.chlg.org

Published by the Children's High Level Group, in association with Arthur A. Levine Books, THE TALES OF BEEDLE THE BARD will be available December 4, 2008.

BOOK
Eclipse (The Twilight Saga, Book 3)
Stephenie Meyer
$10.99

About this product:
Readers captivated by Twilight and New Moon will eagerly devour Eclipse, the much anticipated third book in Stephenie Meyer's riveting vampire love saga. As Seattle is ravaged by a string of mysterious killings and a malicious vampire continues her quest for revenge, Bella once again finds herself surrounded by danger. In the midst of it all, she is forced to choose between her love for Edward and her friendship with Jacob --- knowing that her decision has the potential to ignite the ageless struggle between vampire and werewolf. With her graduation quickly approaching, Bella has one more decision to make: life or death. But which is which?

BOOK
New Moon (The Twilight Saga, Book 2)
Stephenie Meyer
$5.00

About this product:
Legions of readers entranced by Twilight are hungry for more and they won't be disappointed. In New Moon, Stephenie Meyer delivers another irresistible combination of romance and suspense with a supernatural twist. The "star-crossed" lovers theme continues as Bella and Edward find themselves facing new obstacles, including a devastating separation, the mysterious appearance of dangerous wolves roaming the forest in Forks, a terrifying threat of revenge from a female vampire and a deliciously sinister encounter with Italy's reigning royal family of vampires, the Volturi. Passionate, riveting, and full of surprising twists and turns, this vampire love saga is well on its way to literary immortality.

TOY
IlluStory Make Your Own Story Kit
$17.50

About this product:
Publish your own book with the Illustory Make Your Own Book Kit! This award-winning activity kit allows future authors to write and illustrate their very own story on special book pages provided. Once the story is complete, it is sent to be published, and in a few short weeks the budding writer receives a color-copied, professionally type set hardbound book. Ideal for ages five and up, this innovative kit nurtures enthusiasm for reading, writing, and illustrating.

Let the Fun Begin
Illustory Make Your Own Book Kit is not only fun, it also helps your child build self-esteem. You'll never forget the look in your budding writer's eyes as you proudly display his or her first book on your coffee table or bookshelf. This kit even includes an "About the Author" biography page, title, and dedication, just like a real published book. Your child will also enjoy creating the cover and will be able to select from seven cover colors. Families can have fun too as they create their own story together. Extra books with alternate dedication pages can be ordered to make the child's story a gift or keepsake for family, friends, or teachers.

Once your child is finished with the writing, sending the manuscript to publishing is easy, with the included paid postage envelope. Production time is about three to four weeks, plus delivery time. The finished hardcover book measures 7 by 9 inches with 12 pages, and features a permanent hardback binding, a laminated cover drawing, and book title. For techno-savy young authors, the book can be created entirely online by using the Creations By You bookmaking Web site. The entire Illustory kit includes 18 special book pages, 2 cover pages, 10 washable markers, story web planner, instructions, order form, and a prepaid envelope. The correct spelling option allows a choice between leaving spelling errors in or having the words printed correctly.

Award-Winning Features
This kit was a winner of the Oppenheim Toy Portfolio Gold Seal Award, as well as multiple awards from other organizations. It helps builds self-esteem and sparks an interest in reading and writing. Youngsters learn to see a project through to completion, and their final printed story rewards their effort. There are many optional upgrades available (for a charge) to enhance the book. Extra books can be printed and separately dedicated as gifts for family and friends. In addition, the author's photo can appear on the bio page, and rush delivery is also available. The Make Your Own Book kit beautifully captures a child's creativity and turns it into a keepsake that will be treasured for years to come.

What's in the Box
18 book pages, 2 cover pages, 10 washable markers, story web planner, instructions, order form, and prepaid envelope.


Publish your very own book with the Illustory Make Your Own Book Kit.


The Illustory Kit comes complete with markers, special book pages, story planners, and more.

BOOK
The Tipping Point: How Little Things Can Make a Big Difference
Malcolm Gladwell
$3.99

About this product:
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

BOOK
Good to Great: Why Some Companies Make the Leap... and Others Don't
Jim Collins
$13.95

About this product:

The Challenge
Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning.

But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?

The Study
For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great?

The Standards
Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck.

The Comparisons
The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good?

Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't.

The Findings
The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include:

  • Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness.
  • The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence.
  • A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology.
  • The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap.

“Some of the key concepts discerned in the study,” comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people.”

Perhaps, but who can afford to ignore these findings?

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