About this product: Craft, Inc. is the hipster business primer for entrepreneurial crafters to turn what they do for fun into what they do for money. Pro crafter Meg Mateo Ilasco offers a step-by-step guide to everything from developing products and naming the company to writing a business plan, applying for licenses, and paying taxes. Chapters on sales, marketing, trade shows, and publicity round out the mix. Plus, in-depth interviews with such craft luminaries as Jonathan Adler, Lotta Jansdotter, Denyse Schmidt, and Jill Bliss provide inspiration and practical advice. Accessible, informative, and more than a little spunky, Craft, Inc. paves the way for today's creative minds to become tomorrow's trendsetters.
About this product: A couple working six months per year for 50 hours per week on 20 acres can net $25,000-$30,000 per year with an investment equivalent to the price of one new medium-sized tractor. Seldom has agriculture held out such a plum. In a day when main-line farm experts predict the continued demise of the family farm, the pastured poultry opportunity shines like a beacon in the night, guiding the way to a brighter future.
"All of us interested in seeing an American rural revival should thank Joel and Teresa Salatin for going to the effort and expense to share their experiences and recommendations for pastured poultry with you." Allan Nation, Editor, The Stockman Grass Farmer
About this product: Praise for Christine Durst and Michael Haaren:
"Work At Home Now is the ultimate guide for teleworkers. Its smart, practical advice and trove of great resources and tips will be valuable to anyone hoping for the freedom and challenge of working at home."
-Daniel H. Pink, author of Free Agent Nation and A Whole New Mind
"America's ultimate expert on work at home"
-Woman's World Magazine, on Christine Durst
"A must-read for anyone considering a home-based job."
-Fortune Magazine, on The 2-Second Commute
"Chris and Mike know the home-based career arena better than anyone I've met."
-Jeannie Lopez, Core Compliance Expert, Spouse Employment and Volunteer Program, United States Air Force Academy
"Chris and Michael know from personal experience about working virtually."
-BusinessWeek
Many legitimate home-based jobs and projects can be found online, but trustworthy guidance is scarce. Worse, with a 56-to-1 scam ratio in work-at-home ads, the terrain is a minefield of fraud.
Nevertheless, customer service agents, researchers, test scorers, tutors, writers, and concierges are just a few of the many people regularly hired to work from home.
A growing number of Fortune 500 companies, including UnitedHealth Group, American Express, and Northrop Grumman, also hire home-based personnel.
In Work at Home Now, you'll learn: * The top insider tips on good and bad Google search terms. * How to find the "needles in the haystack" on Craigslist, Indeed, Monster, CareerBuilder, and other big sites. * Where the real jobs for mystery shoppers, transcriptionists, and similar part-time specialties can be found. * Scam-spotting tips that even law enforcement doesn't know.
Including interviews with hiring managers and successful home-based workers, Work at Home Now is the ultimate guide to finding the work-at-home job or project you want most.
About this product: A clear, easy-to-understand primer on the exciting world of import/export
The United States imports $1.2 trillion and exports $772 billion in goods on an annual basis. Import/Export For Dummies provides entrepreneurs and small- to medium-size businesses with the critical information they need to begin exporting their products around the world and importing goods to sell in America. This practical guide covers the ins and outs of developing or expanding operations to capture a share of this growing market, with details on the top ten countries with which America trades, from Canada to Germany to China.
About this product: If you want to get hired today, you must be a great candidate and an exceptional job seeker.
Tory Johnson's New York Times bestseller, Will Work from Home, was comprehensive and inspiring. Now, the Women For Hire CEO and Good Morning America workplace contributor returns with advice and real-life stories for finding the right job after being let go. Tory knows what it takes to get noticed and hired, and helps you create a concrete action plan-one that will help you come out stronger and more successful than ever.
Giving up is not an option. Now's the time to get the lay of the land, sharpen your skills, and energize your search. Here you'll learn how to:
* Get over the sting of being unemployed * Develop a digital identity and dive into online social networking * Ensure your resume does not get lost in a big black hole * Build and leverage your "I Rock" file to master essential self-promotion * Pitch and secure an effective externship and make volunteer experience count * Launch a valuable job club that will yield strong support, job leads, and career success
About this product: Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf.
Rework shows you a better, faster, easier way to succeed in business. Read it and you'll know why plans are actually harmful, why you don't need outside investors, and why you're better off ignoring the competition. The truth is, you need less than you think. You don't need to be a workaholic. You don't need to staff up. You don't need to waste time on paperwork or meetings. You don't even need an office. Those are all just excuses.
What you really need to do is stop talking and start working. This book shows you the way. You'll learn how to be more productive, how to get exposure without breaking the bank, and tons more counterintuitive ideas that will inspire and provoke you.
With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who’s ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs they hate, victims of "downsizing," and artists who don’t want to starve anymore will all find valuable guidance in these pages.
About this product: Chip Heath and Dan Heath on Switch: How to Change Things When Change Is Hard
"Change is hard." "People hate change." Those were two of the most common quotes we heard when we began to study change.
But it occurred to us that if people hate change, they have a funny way of showing it. Every iPhone sold serves as counter-evidence. So does every text message sent, every corporate merger finalized, every aluminum can recycled. And we havenât even mentioned the biggest changes: Getting married. Having kids. (If people hate change, then having a kid is an awfully dumb decision.)
It puzzled us--why do some huge changes, like marriage, come joyously, while some trivial changes, like submitting an expense report on time, meet fierce resistance?
We found the answer in the research of some brilliant psychologists whoâd discovered that people have two separate âsystemsâ in their brainsâa rational system and an emotional system. The rational system is a thoughtful, logical planner. The emotional system is, well, emotionalâand impulsive and instinctual.
When these two systems are in alignment, change can come quickly and easily (as when a dreamy-eyed couple gets married). When theyâre not, change can be grueling (as anyone who has struggled with a diet can attest).
In those situations where change is hard, is it possible to align the two systems? Is it possible to overcome our internal "schizophrenia" about change? We believe it is.
In our research, we studied people trying to make difficult changes: People fighting to lose weight and keep it off. Managers trying to overhaul an entrenched bureaucracy. Activists combatting seemingly intractable problems such as child malnutrition. They succeeded--and, to our surprise, we found striking similarities in the strategies they used. They seemed to share a similar game plan. We wanted, in Switch, to make that game plan available to everyone, in hopes that we could show people how to make the hard changes in life a little bit easier. --Chip and Dan Heath
About this product: Product Description
Dont get mad, get even...
Phil Towns first book, the #1 New York Times bestseller Rule #1, was a guide to stock trading for people who believe they lack the knowledge to trade. But because many people arent ready to go from mutual funds directly into trading without understanding investingfor the long term he created Payback Time.
Too often, people see long-term investing as mutual fund contributing otherwise known as long-term hoping. But the sad truth is that mutual fund investors are, to a stunning degree, pinning their hopes on an institution that is hopeless. It turns out that only 4% of fund managers consistently beat the S&P 500 index over the long term, which means that 96% of fund investors see a smaller return on their nest egg than a chimpanzee who simply buys stocks in the 500 biggest companies in America and watches what happens.
But its worse than that. The net effect of hitching your wagon to mutual funds is that over a lifetime theyll fritter away as much 60% of your nest egg in fees. Once you understand how funds engineer this, youll rush to invest on your own.
Payback Times risk-free approach is called stockpiling and its how billionaires get rich in bad markets. Its a set of rules for investing (not trading but investing) in the right businesses at the right time -- rules that will ensure you make the big money.
About this product: A brilliant accountâcharacter-rich and darkly humorousâof how the U.S. economy was driven over the cliff. Truth really is stranger than fiction. Who better than the author of the signature bestseller Liarâs Poker to explain how the event we were told was impossibleâthe free fall of the American economyâfinally occurred; how the things that we wanted, like ridiculously easy money and greatly expanded home ownership, were vehicles for that crash; and how shareholder demand for profit forced investment executives to eat the forbidden fruit of toxic derivatives.
Michael Lewisâs splendid cast of characters includes villains, a few heroes, and a lot of people who look very, very foolish: high government officials, including the watchdogs; heads of major investment banks (some overlap here with previous category); perhaps even the face in your mirror. In this trenchant, raucous, irresistible narrative, Lewis writes of the goats and of the few who saw what the emperor was wearing, and gives them, most memorably, what they deserve. He proves yet again that he is the finest and funniest chronicler of our times. .
About this product: In this stunning new book, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers"--the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different? His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. Along the way he explains the secrets of software billionaires, what it takes to be a great soccer player, why Asians are good at math, and what made the Beatles the greatest rock band.
Brilliant and entertaining, OUTLIERS is a landmark work that will simultaneously delight and illuminate.
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