About this product: Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.”
Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.”
In this indispensable guide, we discover that sticky messages of all kinds–from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony–draw their power from the same six traits.
Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of success stories (and failures)–the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of “the Mother Teresa Effect”; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.
About this product: The information age is upon us, baffling us with thousands of complicated state-of-the-art technologies. To help make sense of the computer age, David Macaulay brings us The New Way Things Work. This completely updated and expanded edition describes twelve new machines and includes more than seventy new pages detailing the latest innovations. With an entirely new section that guides us through the complicated world of digital machinery, where masses of electronic information can be squeezed onto a single tiny microchip, this revised edition embraces all of the newest developments, from cars to watches. Each scientific principle is brilliantly explained--with the help of a charming, if rather slow-witted, woolly mammoth.
It's a story that made Dutch painter Han van Meegeren famous worldwide when it broke at the end of World War II: A lifetime of disappointment drove him to forge Vermeers, one of which he sold to Hermann Goering, making a mockery of the Nazis. And it's a story that's been believed ever since. Too bad it isn't true. Jonathan Lopez has drawn on never-before-seen documents from dozens of archives to write a revelatory new biography of the world’s most famous forger. Neither unappreciated artist nor antifascist hero, Van Meegeren emerges as an ingenious, dyed-in-the-wool crook who plied the forger's trade far longer than he ever admitted—a talented Mr. Ripley armed with a paintbrush. Lopez also explores a network of illicit commerce that operated across Europe: Not only was Van Meegeren a key player in that high-stakes game in the 1920s and '30s, landing fakes with powerful dealers and famous collectors such as Andrew Mellon, but he and his associates later offered a case study in wartime opportunism as they cashed in on the Nazi occupation. The Man Who Made Vermeers is a long-overdue unvarnishing of Van Meegeren’s legend and a deliciously detailed story of deceit in the art world.
About this product: Colorful gloves become adorable creations from the author of Sock and Glove.
Whimsical and endearing, here are nineteen more softy sewing projects in the adorable, quirky aesthetic of Sock and Glove. Because who doesnt have a few odd gloves lying aroundand who couldnt use another quietly cheerful small friend?
Includes complete instructions to make a chipmunk, frog, duck, flower, car, donkey, tiger, and more!
Thomas L. Friedman’s no. 1 bestseller The World Is Flat has helped millions of readers to see globalization in a new way. Now Friedman brings a fresh outlook to the crises of destabilizing climate change and rising competition for energy—both of which could poison our world if we do not act quickly and collectively. His argument speaks to all of us who are concerned about the state of America in the global future. Friedman proposes that an ambitious national strategy— which he calls “Geo-Greenism”—is not only what we need to save the planet from overheating; it is what we need to make America healthier, richer, more innovative, more productive, and more secure. As in The World Is Flat, he explains a new era—the Energy-Climate era—through an illuminating account of recent events. He shows how 9/11, Hurricane Katrina, and the flattening of the world by the Internet (which brought 3 billion new consumers onto the world stage) have combined to bring climate and energy issues to Main Street. But they have not gone very far down Main Street; the much-touted “green revolution” has hardly begun. With all that in mind, Friedman sets out the clean-technology breakthroughs we, and the world, will need; he shows that the ET (Energy Technology) revolution will be both transformative and disruptive; and he explains why America must lead this revolution—with the first Green President and a Green New Deal, spurred by the Greenest Generation. Hot, Flat, and Crowded is classic Thomas L. Friedman—fearless, incisive, forward-looking, and rich in surprising common sense about the world we live in today.
The United States has released 425 terrorists from Guantánamo, at least 50 of whom have returned to the battlefield to fight our troops.
Barack Obama and Hillary Clinton both say they're fiscally responsible. But each has called for $1 trillion in tax increases over the next ten years—and dressed them up as tax cuts!
Mainstream Media has been given marching orders from the Society of Professional Journalists: never refer to "Islamic terrorists" or "Muslim terrorists." And they are obeying! Whenever our brave agents disrupt a terror plot, The media dismisses the culprits as a gang of idiots—lulling us into a false sense of security.
If the liberals win the 2008 election, they will cripple talk radio—forcing stations to give equal time to left-wing programs, and insisting that liberals play a key role in station management.
Up to a quarter of all state pension funds in the United States are invested in companies that are helping Iran, Syria, North Korea, or the Sudan—for a total of nearly $200 billion.
The Do-Nothing Congress is still doing nothing—and the worst offenders are the presidential candidates Clinton, Obama, and McCain, who never show up for their day jobs as senators . . . except to pick up their $165,000 paycheck!
Is it any wonder that Americans feel fleeced at every turn?
As more and more critical problems develop that need national attention, the White House and Congress appear to be AWOL.
Who's calling the shots instead?
Big business, big government, big labor, and big lobbyists. And their self-serving agendas are doing nothing to help the ever-increasing number of American people who are losing their homes, paying credit card interest rates higher than 25 percent, and finding their jobs increasingly outsourced to foreign countries.
In this hard-hitting call to arms, Dick Morris and Eileen McGann reveal the hundreds of ways American tax-payers are routinely fleeced—by our own government; by foreign countries like Dubai that are gobbling up American interests and spending millions to influence government decisions and American public opinion; by Washington lobbying firms that are pushing the agendas of corrupt foreign dictators on Capitol Hill; and by hedge-fund billionaires collecting huge tax breaks courtesy of the IRS.
With their characteristic blend of sharp analysis and insider insight, Morris and McGann call offenders of all kinds on the carpet—and offer practical agendas we all can follow to help turn the tide.
On September 6, 2007, an African Grey parrot named Alex died prematurely at age thirty-one. His last words to his owner, Irene Pepperberg, were "You be good. I love you."
What would normally be a quiet, very private event was, in Alex's case, headline news. Over the thirty years they had worked together, Alex and Irene had become famous—two pioneers who opened an unprecedented window into the hidden yet vast world of animal minds. Alex's brain was the size of a shelled walnut, and when Irene and Alex first met, birds were not believed to possess any potential for language, consciousness, or anything remotely comparable to human intelligence. Yet, over the years, Alex proved many things. He could add. He could sound out words. He understood concepts like bigger, smaller, more, fewer, and none. He was capable of thought and intention. Together, Alex and Irene uncovered a startling reality: We live in a world populated by thinking, conscious creatures.
The fame that resulted was extraordinary. Yet there was a side to their relationship that never made the papers. They were emotionally connected to one another. They shared a deep bond far beyond science. Alex missed Irene when she was away. He was jealous when she paid attention to other parrots, or even people. He liked to show her who was boss. He loved to dance. He sometimes became bored by the repetition of his tests, and played jokes on her. Sometimes they sniped at each other. Yet nearly every day, they each said, "I love you."
Alex and Irene stayed together through thick and thin—despite sneers from experts, extraordinary financial sacrifices, and a nomadic existence from one university to another. The story of their thirty-year adventure is equally a landmark of scientific achievement and of an unforgettable human-animal bond.
About this product: The Little Book that helps investors avoid big losses in an economic downturn
In the wake of falling stock and real estate prices, the American economy is poised for a decade-long bear market, so says Peter Schiff. After he accurately predicted the current market turmoil, savvy investors should pay attention--and start protecting their assets now, before the markets take their toll. The Little Book of Bull Moves in Bear Markets shows investors how to stay safe and stay liquid during economic downturns.
Using economic history as a guide, Schiff looks at the bear markets that followed the bull markets of the 1920s and 1960s to predict what the American economy will look like after it corrects for the tech and real estate bubbles of the 1990s and early 2000s. Combining financial, economic, and political perspectives, Schiff looks at what worked in those earlier bear markets and predicts what strategies are most likely to work over the next ten years. In the end, Schiff argues that the next decade will most closely resemble the 1970s, complete with inflation, rising interest rates, and soaring commodity prices. This reversal of trends will make past investment strategies obsolete and pose a challenge for investors trying to build and protect their wealth. Smart investing will always pay off; the key lies in using the best strategies for the market at hand. For investors who see the writing on the wall but don't know what to do about it, The Little Book of Bull Moves in Bear Markets offers a timely, critical answer.
About this product: The Kindle Cookbook provides stey-by-step recipes to do everything the Kindle User's Guide doesn't tell you about--for free. Learn the Kindle's hidden secrets and follow clear, convenient instructions to unlock them. The Kindle Cookbook's handy reference format will make this one book that is always loaded on your Kindle! - What the Kindle Manual Doesn't Tell You - Computers and SD Cards - File Formats - Copy Protection - Access 1000,000+ Free Books - Email, Instant Messaging and News - Send And Receive Email From Your Kindle-Using Any Email Address! - Browse RSS Feeds Using Google Reader - Using Google Calendar - 34,000+ Free Daily News Feeds You Can Download To Your Kindle--Automatically! - Instant Messaging with Yahoo Messenger - Searching the Dictionary, Wikipedia and the Internet - Look Up Any Word In The Dictionary - Look Up Anything in Wikipedia-The Easy Way - Search the Web - Search the Kindle Store - Navigation, Bookmarks, Clippings and Notes - Automatic Page Turning - Text Justification - Printing, Images and Illustrations - Save An Image of Your Kindle's Screen - Print Pages From An Ebook - How to Zoom Those Tiny Little Illustrations - Picture Viewer - Converting Files to Kindle Format - Convert Multiple Documents and Download to Your Kindle - Converting PDF Files - Converting Microsoft .LIT Files - Convert Anything That Can Be Printed On Your Computer - Audio Books on the Kindle - Playing MP3 Audio Books on the Kindle - Playing iTunes Audio Books on the Kindle - Converting AAC, M4A and M4B Audio Books for the Kindle - Free Audio Books - Playing Music on the Kindle - Kindle Internet User's Groups - KindleCookbook.com - Amazon's Digital Text Platform - Kindle Blogs - KindleFeeder - Feedbooks News Stand - GPS On Your Kindle! - Minesweeper - Display the Time