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  BOOKSwitch: How to Change Things When Change Is Hard Dan Heath $12.45
About this product: "Change is hard." "People hate change." Those were two of the most common quotes we heard when we began to study change. But it occurred to us that if people hate change, they have a funny way of showing it. Every iPhone sold serves as counter-evidence. So does every text message sent, every corporate merger finalized, every aluminum can recycled. And we havenât even mentioned the biggest changes: Getting married. Having kids. (If people hate change, then having a kid is an awfully dumb decision.) It puzzled us--why do some huge changes, like marriage, come joyously, while some trivial changes, like submitting an expense report on time, meet fierce resistance? We found the answer in the research of some brilliant psychologists whoâd discovered that people have two separate âsystemsâ in their brainsâa rational system and an emotional system. The rational system is a thoughtful, logical planner. The emotional system is, well, emotionalâand impulsive and instinctual. When these two systems are in alignment, change can come quickly and easily (as when a dreamy-eyed couple gets married). When theyâre not, change can be grueling (as anyone who has struggled with a diet can attest). In those situations where change is hard, is it possible to align the two systems? Is it possible to overcome our internal "schizophrenia" about change? We believe it is. In our research, we studied people trying to make difficult changes: People fighting to lose weight and keep it off. Managers trying to overhaul an entrenched bureaucracy. Activists combatting seemingly intractable problems such as child malnutrition. They succeeded--and, to our surprise, we found striking similarities in the strategies they used. They seemed to share a similar game plan. We wanted, in Switch, to make that game plan available to everyone, in hopes that we could show people how to make the hard changes in life a little bit easier. --Chip and Dan Heath (Photo © Amy Surdacki)  BOOKThe Death and Life of the Great American School System: How Testing and Choice Are Undermining Education Diane Ravitch $29.75
About this product: A passionate plea to preserve and renew public education, The Death and Life of the Great American School System is a radical change of heart from one of America’s best-known education experts. Diane Ravitchâformer assistant secretary of education and a leader in the drive to create a national curriculumâexamines her career in education reform and repudiates positions that she once staunchly advocated. Drawing on over forty years of research and experience, Ravitch critiques today’s most popular ideas for restructuring schools, including privatization, standardized testing, punitive accountability, and the feckless multiplication of charter schools. She shows conclusively why the business model is not an appropriate way to improve schools. Using examples from major cities like New York, Philadelphia, Chicago, Denver, and San Diego, Ravitch makes the case that public education today is in peril. Ravitch includes clear prescriptions for improving America’s schools:
 BOOKThe Checklist Manifesto: How to Get Things Right Atul Gawande $14.98
About this product: The New York Times bestselling author of Better and Complications reveals the surprising power of the ordinary checklist We live in a world of great and increasing complexity, where even the most expert professionals struggle to master the tasks they face. Longer training, ever more advanced technologiesâneither seems to prevent grievous errors. But in a hopeful turn, acclaimed surgeon and writer Atul Gawande finds a remedy in the humblest and simplest of techniques: the checklist. First introduced decades ago by the U.S. Air Force, checklists have enabled pilots to fly aircraft of mind-boggling sophistication. Now innovative checklists are being adopted in hospitals around the world, helping doctors and nurses respond to everything from flu epidemics to avalanches. Even in the immensely complex world of surgery, a simple ninety-second variant has cut the rate of fatalities by more than a third. In riveting stories, Gawande takes us from Austria, where an emergency checklist saved a drowning victim who had spent half an hour underwater, to Michigan, where a cleanliness checklist in intensive care units virtually eliminated a type of deadly hospital infection. He explains how checklists actually work to prompt striking and immediate improvements. And he follows the checklist revolution into fields well beyond medicine, from disaster response to investment banking, skyscraper construction, and businesses of all kinds. An intellectual adventure in which lives are lost and saved and one simple idea makes a tremendous difference, The Checklist Manifesto is essential reading for anyone working to get things right.  BOOKRich Dad Poor Dad: What the Rich Teach Their Kids About Money-That the Poor and the Middle Class Do Not! Robert T. Kiyosaki $3.85
About this product:  BOOKCashflow Quadrant: Rich Dad's Guide to Financial Freedom Sharon L. Lechter $6.65
About this product: Are you tired of living paycheck to paycheck? In the world of money there are two mindsets, those that see scarcity and need security, and those who see abundance and thrive on financial adventure – the mindset of the employee or self-employed, and the mindset of the business owner or professional investor. In The CASHFLOW Quadrant, the sequel to Robert Kiyosaki’s smash hit, Rich Dad Poor Dad, you learn how the role you play in the world of money affects your ability to become financially free. There are four types of people who make up the world of business: employees, self-employed, business owners, and investors; but it’s only the business owners and the investors who can create great wealth by accelerating their cash flow through assets. A Wall Street Journal Bestseller, Rich Dad’s CASHFLOW Quadrant is perfect for employees or self-employed individuals interested in finding new ways to generate cash flow. If you’re already a business owner or real estate investor, this book also delivers tools for even greater success.  BOOKSecrets of the Millionaire Mind: Mastering the Inner Game of Wealth T. Harv Eker $4.49
About this product: Have you ever wondered why some people seem to get rich easily, while others are destined for a life of financial struggle? Is the difference found in their education, intelligence, skills, timing, work habits, contacts, luck, or their choice of jobs, businesses, or investments? The shocking answer is: None of the above! In his groundbreaking SECRETS OF THE MILLIONAIRE MIND, T. Harv Eker states: "Give me five minutes, and I can predict your financial future for the rest of your life!" Eker does this by identifying your "money and success blueprint." We all have a personal money blueprint ingrained in our subconscious minds, and it is this blueprint, more than anything, that will determine our financial lives. You can know everything about marketing, sales, negotiations, stocks, real estate, and the world of finance, but if your money blueprint is not set for a high level of success, you will never have a lot of money -- and if somehow you do, you will most likely lose it! The good news is that now you can actually reset your money blueprint to create natural and automatic success. SECRETS OF THE MILLIONAIRE MIND is two books in one. Part I explains how your money blueprint works. Through Eker's rare combination of street smarts, humor, and heart, you will learn how your childhood influences have shaped your financial destiny. You will also learn how to identify your own money blueprint and "revise" it to not only create success but, more important, to keep and continually grow it. In Part II you will be introduced to seventeen "Wealth Files," which describe exactly how rich people think and act differently than most poor and middle-class people. Each Wealth File includes action steps for you to practice in the real world in order to dramatically increase your income and accumulate wealth. If you are not doing as well financially as you would like, you will have to change your money blueprint. Unfortunately your current money blueprint will tend to stay with you for the rest of your life, unless you identify and revise it, and that's exactly what you will do with the help of this extraordinary book. According to T. Harv Eker, it's simple. If you think like rich people think and do what rich people do, chances are you'll get rich too!  BOOKThe Coupon Mom's Guide to Cutting Your Grocery Bills in Half: The Strategic Shopping Method Proven to Slash Food and Drugstore Costs Stephanie Nelson $8.14
About this product:  BOOKThe Bogleheads' Guide to Retirement Planning Laura F. Dogu $13.92
About this product: Whatever your current financial situation, you must continue to strive for a viable retirement plan by finding the most effective ways to save, the best accounts to save in, and the right amount to save, as well as understanding how to insure against setbacks and handle the uncertainties of a shaky economy. Fortunately, the Bogleheads-a group of like-minded individual investors who follow the general investment and business beliefs of John C. Bogle, founder and former CEO of the Vanguard Group-are here to help. Filled with valuable advice on a wide range of retirement planning issues-including some pearls of wisdom from Bogle himself-The Bogleheads' Guide to Retirement Planning
With The Bogleheads' Guide to Retirement Planning, you'll discover exactly what it takes to secure your financial future, today.  BOOKHow to Retire Happy, Wild, and Free: Retirement Wisdom That You Won't Get from Your Financial Advisor Ernie J. Zelinski $10.64
About this product: World-class author and innovator Ernie J. Zelinski guides you to:
What sets this retirement book apart from all the others is its holistic approach to the fears, hopes, and dreams that people have about retirement. This international bestseller (over 110,000 copies sold in its first edition) goes way beyond the numbers that is often the main focus of retirement planning in most retirement books. There are many ingredients of a happy retirement and several retirement planning tools that help retirees plan for their retirement in new and more meaningful ways. One of the most powerful tools is The Get-a-Life Tree that you won't find in any other retirement books. In short, the retirement wisdom in this book will prove to be much more important than how much money you have saved. How to Retire Happy Wild, and Free helps readers create an active, satisfying, and happy retirement in a way such that they don't need a million dollars to retire. |
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