About this product: Cocktail waitress Sookie Stackhouse is no typical Southern belle. She can read minds. And she's got a thing for vampires. Which, in a town like Bon Temps, Louisiana, means she'll have to watch her back-and neck...
Includes:
Dead Until Dark Living Dead in Dallas Club Dead Dead to the World Dead as a Doornail Definitely Dead All Together Dead From Dead to Worse
More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells
Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person.
More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition
Cross-referencing of categories to jump-start creative thinking
A crash course in basic copywriting techniques
Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more
Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell.
Find the perfect words and phrases to win over customers
Grabbers that get attention: No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into...
Descriptions and benefits that create appeal: Irresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft *
Clinchers to win over your customer: Reap the benefits today * Don't miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guarantee
Special strategies that seal the deal: Five-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift
About this product: From the bestselling author of Running with Scissors comes Dryâthe hilarious, moving, and no less bizarre account of what happened next.
You may not know it, but you've met Augusten Burroughs. You've seen him on the street, in bars, on the subway, at restaurants: a twenty-something guy, nice suit, works in advertising. Regular. Ordinary. But when the ordinary person had to drinks, Augusten was circling the drain by having twelve; when the ordinary person went home at midnight, Augusten never went home at all. Loud, distracting ties, automated wake-up calls, and cologne on the tongue could only hide so much for so long. At the request (well, it wasn't really a request) of his employers, Augusten landed in rehab, where his dreams of group therapy with Robert Downey, Jr., are immediately dashed by the grim reality of fluorescent lighting and paper hospital slippers. But when Augusten is forced to examine himself, something actually starts to click, and that's when he finds himself in the worst trouble of all. Because when his thirty days are up, he has to return to his same drunken Manhattan lifeâand live it sober. What follows is a memoir that's as moving as it is funny, as heartbreaking as it is real. Dry is the story of love, loss, and Starbucks as a higher power.
The buzz word in education today is accountability. But the federal mandate of "no child left behind" has come to mean curriculums driven by preparation for standardized tests and quantifiable learning results. Even for very young children, unstructured creative time in the classroom is waning as teachers and administrators are under growing pressures to measure school readiness through rote learning and increased homework. In her new book, Vivian Gussin Paley decries this rapid disappearance of creative time and makes the case for the critical role of fantasy play in the psychological, intellectual, and social development of young children.
A Child's Work goes inside classrooms around the globe to explore the stunningly original language of children in their role-playing and storytelling. Drawing from their own words, Paley examines how this natural mode of learning allows children to construct meaning in their worlds, meaning that carries through into their adult lives. Proof that play is the work of children, this compelling and enchanting book will inspire and instruct teachers and parents as well as point to a fundamental misdirection in today's educational programs and strategies.
About this product: MORE answers to MORE questions than any other interviewing guide.
Sell yourself with style and win the interview game!
The most crucial part of your job search is knowing how to respond to the toughest interview questions u because the best candidate doesn't necessarily get the job....the best interviewee does! In Best Answers to the 201 Most Frequently Asked Interview Questions, career expert Matthew J. DeLuca reveals the secret agenda behind every kind of question interviewers ask, and prepares you to answer them all. Never again be at loss for words when an interviewer hits you with an icebreaker...thought provoker...curve ball...stress tester...and even an illegal question that shouldnAEt be asked but needs an answer.
Kids today are depressed and anxious. They also feel entitled to every advantage and unwilling to make the leap into adulthood. As Polly Young-Eisendrath makes clear in this brilliant account of where a generation has gone astray, parents trying to make their children feel special are unwittingly interfering with their kids' ability to accept themselves and cope with life. Clarifying an enormous cultural change, THE SELFESTEEM TRAP shows why so many young people have trouble with empathy and compassion, struggle with moral values, and are stymied in the face of adversity. Young-Eisendrath off ers prescriptive advice on how adults can help kids-through the teen and young adult years-develop self-worth, setting them on the right track to productive, balanced, and happy lives.
About this product: Through her bestselling books, groundbreaking PBS specials, and up-to-the-minute clinical knowledge, Dr. Christiane Northrup has earned a place as one of Americaâs most trusted medical advisors.
In The Wisdom of Menopause, she once again challenges convention with this inspiring look at one of the most commonly misunderstood female health issues. The âchangeâ is not simply a collection of physical symptoms to be âfixed,â Dr. Northrup claims, but a mind/body revolution that brings the greatest opportunity for growth since adolescence. The choices a woman makes nowâfrom the quality of her relationships to the quality of her dietâhave the power to secure her health and well-being for the rest of her life. Through her personal story and many fascinating case histories, Dr. Northrup shows:
⢠How menopause jump-starts changes in the brain, issuing a dramatic wake-up call to body, mind, and emotions ⢠How to ensure the long-term health of breasts, bones, and heart ⢠How the body adjusts naturally to changing hormones ⢠Why bestselling drugs like Premarin may not be the best choice ⢠How to deal with metabolism shifts, weight gain, sexual problems, and appearance issues ⢠How to negotiate the challenges of âthe empty nestâ and midlife marriage
And much more.
In a book destined to be a classic, Dr. Northrup shows women how they can make menopause a time of personal empowerment and positive energyâemerging wiser, healthier, and stronger in both mind and body than ever before.
How can we give animals the best life-- for them? What does an animal need to be happy?
In her groundbreaking, best-selling book Animals in Translation, Temple Grandin drew on her own experience with autism as well as her experience as an animal scientist to deliver extraordinary insights into how animals think, act, and feel. Now she builds on those insights to show us how to give our animals the best and happiest life-- on their terms, not ours.
Knowing what causes animals physical pain is usually easy, but pinpointing emotional distress is much harder. Drawing on the latest research and her own work, Grandin identifies the core emotional needs of animals and then explains how to fulfill the specific needs of dogs and cats, horses, farm animals, zoo animals, and even wildlife. Whether itâs how to make the healthiest environment for the dog you must leave alone most of the day, how to keep pigs from being bored, or how to know if the lion pacing in the zoo is miserable or just exercising, Grandin teaches us to challenge our assumptions about animal contentment and honor our bond with our fellow creatures.
Animals Make Us Human is the culmination of almost thirty years of research, experimentation, and experience. This is essential reading for anyone whoâs ever owned, cared for, or simply cared about an animal.
About this product: This book is about how to take the best wedding photographs possible for clients. In this book, David Ziser will outline chapter-by-chapter and step-by-step exactly how to get great photographs while under pressure at a fast-pace wedding. He covers lighting and posing, on-camera flash (and how to make it dance), off-camera flash, using natural light, determining the best exposure, gear and more. He tells readers where to place the bride and groom, how to light them, where to place the light, what lens to use and what f-stop, shutter speed and ISO to use.David Ziser has shared his knowledge with tens of thousands of photographers in five languages and in 14 countries worldwide. Studio Photography magazine says, "Award-winning photographer, David Ziser, is showing the world how to take wedding pictures."