How championing consumers led to ING Direct's revolutionary rise in the banking industry
In an industry dominated by big banks with little patience for their customers, ING Direct has always strived to be different-a rebel with a cause, if you will-and in doing so, they've become the most successful online banking venture in history.
The Orange Code recounts ING Direct's intriguing story, explaining the philosophy of its founder Arkadi Kuhlmann-who believes in the power of individuals to control their financial destiny-and his long-running partnership with Bruce Philp, the branding consultant who helped him make ING Direct a cause to its own people and a household name across North America.
Discusses the unconventional approach to business strategy, leadership, and management that built ING Direct
Written by the company's CEO, Arkadi Kuhlmann, the driving force behind this unique company and its approach and Bruce Philp, the branding expert who has worked with some of the world's most well-known and valuable brands
Reveals how the cause of personal financial empowerment has made everyone a winner in the ING Direct story
The level of success achieved by ING Direct holds some important lessons and offers some much-needed inspiration to a business world that could use a little of both right now.
About this product: This digital document is an article from Epoca, published by Difusora de Informacion Periodica, S.A. (DINPESA) on May 20, 2001. The length of the article is 982 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details Title: César González: director del banco naranja: "tenemos tres patas, como los taburetes".(director de ING Direct España)(TT: César González: bank director: we are founded on three tenets.)(TA: director of ING Direct Spain)(Entrevista) Author: Sara Olivo Publication:Epoca (Magazine/Journal) Date: May 20, 2001 Publisher: Difusora de Informacion Periodica, S.A. (DINPESA) Page: 174(2)
About this product: ING Groep N.V. - Financial and Strategic Analysis Review
Summary
ING Groep N.V. (ING) is a global financial services company, providing banking, investments, life insurance and retirement services. It serves more than 75 million customers in over 50 countries including the U.S., Asia, Latin America, Canada, Australia and Europe. The company offers financial products and services including asset management, insurance and banking services. The company’s business lines include: Insurance Europe, Insurance Americas, Insurance Asia/Pacific, Wholesale Banking, Retail Banking and ING Direct. The company under Insurance Europe segment offers investment and asset management, pension funds and insurance services through distribution channels.
Global Markets Direct, the leading business information provider, presents an in-depth business, strategic and financial analysis of ING Groep N.V.. The report provides a comprehensive insight into the company, including business structure and operations, executive biographies and key competitors. The hallmark of the report is the detailed strategic analysis and Global Markets Direct’s views on the company.Scope
The company’s strengths and weaknesses and areas of development or decline are analyzed. Financial, strategic and operational factors are considered.
The opportunities open to the company are considered and its growth potential assessed. Competitive or technological threats are highlighted.
The report contains critical company information - business structure and operations, the company history, major products and services, key competitors, key employees and executive biographies, different locations and important subsidiaries.
It provides detailed financial ratios for the past five years as well as interim ratios for the last four quarters.
Financial ratios include profitability, margins and returns, liquidity and leverage, financial position and efficiency ratios.
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A quick “one-stop-shop” to understand the company.
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Compare your company’s financial trends with those of your peers / competitors.
Scout for potential acquisition targets, with detailed insight into the companies’ strategic, financial and operational performance.
About this product: In 1957 Sputnik, the world’s first man-made satellite, dazzled people as it zipped around the planet. By the beginning of the twenty-first century, more than eight thousand satellites orbited the Earth, and satellite practices such as live transmission, direct broadcasting, remote sensing, and astronomical observation had altered how we imagined ourselves in relation to others and our planet within the cosmos. In Cultures in Orbit, Lisa Parks analyzes these satellite practices and shows how they have affected meanings of "the global" and "the televisual." Parks suggests that the convergence of broadcast, satellite, and computer technologies necessitates an expanded definition of "television," one that encompasses practices of military monitoring and scientific observation as well as commercial entertainment and public broadcasting.
Roaming across the disciplines of media studies, geography, and science and technology studies, Parks examines uses of satellites by broadcasters, military officials, archaeologists, and astronomers. She looks at Our World, a live intercontinental television program that reached five hundred million viewers in 1967, and Imparja tv, an Aboriginal satellite tv network in Australia. Turning to satellites’ remote-sensing capabilities, she explores the U.S. military’s production of satellite images of the war in Bosnia as well as archaeologists’ use of satellites in the excavation of Cleopatra’s palace in Alexandria, Egypt. Parks’s reflections on how Western fantasies of control are implicated in the Hubble telescope’s views of outer space point to a broader concern: that while satellite uses promise a "global village," they also cut and divide the planet in ways that extend the hegemony of the post-industrial West. In focusing on such contradictions, Parks highlights how satellites cross paths with cultural politics and social struggles.
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