About this product: Fast on the heels of the New York Times bestseller The Book of General Ignorance comes The Book of Animal Ignorance, a fun, fact-filled bestiary that is sure to delight animal lovers everywhere. Arranged alphabetically from aardvark to worm, here are one hundred of the most interesting members of the animal kingdom explained, dissected, and illustrated, with the trademark wit and wisdom of John Lloyd and John Mitchinson.
Did you know, for instance, that • when a young albatross takes wing, it may stay aloft for ten years • vampire bat saliva—unsurprisingly, when you think about it—is the source of the world’s most powerful blood thinning drug, appropriately called draculin • bombardier beetles fire a boiling chemical spray out of their rears at 300 pulses per second • a bald eagle’s feathers weigh twice as much as its bones • a giant tortoise recently died at the documented age of 255 • octopuses are dexterous enough to unscrew tops from jars • spider silk is so light that a strand long enough to circle the world would weigh as much as a bar of soap?
So meet the water bears that can live in suspension for hundreds of years, the parasite carried by your cat that makes men grumpy and women promiscuous, and the woodlouse that drinks through its bottom. Marvel at elephants that walk on tiptoe, pigs that shine in the dark, and woodpeckers that have ears on the ends of their tongues.
If you still think a pangolin is a musical instrument, that hyenas are dogs, or that sheep are pointless and stupid, The Book of Animal Ignorance has arrived just in time.
About this product: The national bestseller and winner of the American Book Award, thoroughly updated for the first time since its initial publication to include textbooks written since 2000 and featuring a new chapter on what textbooks get wrong about 9/11 and Iraq.
Since its initial publication in 1995, Lies My Teacher Told Me has gone on to win an American Book Award and the Oliver Cromwell Cox Award for Distinguished Anti-Racist Scholarship, and to sell one million copies in its various editions.
What started out as a survey of the twelve leading American history textbooks has ended up being what the San Francisco Chronicle calls "an extremely convincing plea for truth in education" beginning with the pre-Columbian period and ranging over characters and events as diverse as Reconstruction, Helen Keller, the first Thanksgiving, and the My Lai massacre.
In this revised and updated edition, James Loewen surveys six new high school history textbooks written since the first edition of Lies was published. In his inimitable style, he adds material to each chapter noting where the new books have gotten more accurate and where they are still fatally flawed. Loewen also writes at length about the way these textbooks treat the 2001 terrorist attacks and our "response" in Iraq. In fact, while researching this new edition Loewen made the front page of the New York Times in 2006 when he discovered that publishers were passing off as original virtually identical passages on important recent events in a number of history books. And in yet another example of the failure of American history textbooks, he found that "celebrity" historians whose names appear as authors in some cases have never read, let alone written, the texts attributed to them.
For centuries, the world of Islam was in the forefront of human achievement -- the foremost military and economic power in the world, the leader in the arts and sciences of civilization. Christian Europe was seen as an outer darkness of barbarism and unbelief from which there was nothing to learn or to fear. And then everything changed. The West won victory after victory, first on the battlefield and then in the marketplace.
In this elegantly written volume, Bernard Lewis, a renowned authority an Islamic affairs, examines the anguished reaction of the Islamic world as it tried to make sense of how it had been overtaken, overshadowed, and dominated by the West. In a fascinating portrait of a culture in turmoil, Lewis shows how the Middle East turned its attention to understanding European weaponry, industry, government, education, and culture. He also describes how some Middle Easterners fastened blame on a series of scapegoats, while others asked not "Who did this to us?" but rather "Where did we go wrong?"
With a new Afterword that addresses September 11 and its aftermath, What Went Wrong? is an urgent, accessible book that no one who is concerned with contemporary affairs will want to miss.
American Empire is at its apex. We are the sole superpower with no potential challenger for a generation. We can reach any point on the globe with our cruise missiles and smart bombs and our culture penetrates every nook and cranny of the global village. Yet we are now the most hated country on earth, buried beneath a mountain of debt and morally bankrupt.
Where the Right Went Wrong chronicles how the Bush administration and Beltway conservatives have abandoned their principles, and how a tiny cabal hijacked U. S. foreign policy, and may have ignited a "war of civilizations" with the Islamic world that will leave America's military mired down in Middle East wars for years to come.
At the same time, these Republicans have sacrificed the American worker on the altar of free trade and discarded the beliefs of Taft, Goldwater and Reagan to become a party of Big Government that sells its soul to the highest bidder.
A damning portrait of the present masters of the GOP, Where the Right Went Wrong calls to task the Bush administration for its abandonment of true conservatism including:
*The neo-conservative cabal-liberal wolves in conservative suits. *Why the Iraq War has widened and imperiled the War on Terror. *How current trade policy outsources American sovereignty, independence and industrial power.
"Buchanan is an honest writer who...minces nothing except an occasional opponent." --The Philadelphia Inquirer
About this product: The Kindle Cookbook provides stey-by-step recipes to do everything the Kindle User's Guide doesn't tell you about--for free. Learn the Kindle's hidden secrets and follow clear, convenient instructions to unlock them. The Kindle Cookbook's handy reference format will make this one book that is always loaded on your Kindle! - What the Kindle Manual Doesn't Tell You - Computers and SD Cards - File Formats - Copy Protection - Access 1000,000+ Free Books - Email, Instant Messaging and News - Send And Receive Email From Your Kindle-Using Any Email Address! - Browse RSS Feeds Using Google Reader - Using Google Calendar - 34,000+ Free Daily News Feeds You Can Download To Your Kindle--Automatically! - Instant Messaging with Yahoo Messenger - Searching the Dictionary, Wikipedia and the Internet - Look Up Any Word In The Dictionary - Look Up Anything in Wikipedia-The Easy Way - Search the Web - Search the Kindle Store - Navigation, Bookmarks, Clippings and Notes - Automatic Page Turning - Text Justification - Printing, Images and Illustrations - Save An Image of Your Kindle's Screen - Print Pages From An Ebook - How to Zoom Those Tiny Little Illustrations - Picture Viewer - Converting Files to Kindle Format - Convert Multiple Documents and Download to Your Kindle - Converting PDF Files - Converting Microsoft .LIT Files - Convert Anything That Can Be Printed On Your Computer - Audio Books on the Kindle - Playing MP3 Audio Books on the Kindle - Playing iTunes Audio Books on the Kindle - Converting AAC, M4A and M4B Audio Books for the Kindle - Free Audio Books - Playing Music on the Kindle - Kindle Internet User's Groups - KindleCookbook.com - Amazon's Digital Text Platform - Kindle Blogs - KindleFeeder - Feedbooks News Stand - GPS On Your Kindle! - Minesweeper - Display the Time
About this product: The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
About this product: How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them?
In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among his finding:
Gruesome health warnings on cigarette packages not only fail to discourage smoking, they actually make smokers want to light up.
Despite government bans, subliminal advertising still surrounds us – from bars to highway billboards to supermarket shelves.
"Cool” brands, like iPods trigger our mating instincts.
Other senses – smell, touch, and sound - are so powerful, they physically arouse us when we see a product.
Sex doesn't sell. In many cases,people in skimpy clothing and suggestive poses not only fail to persuade us to buy products - they often turn us away .
Companies routinetly copy fromthe world ofreligion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars.
Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today’s consumer that will captivate anyone who’s been seduced – or turned off – by marketers’ relentless attempts to win our loyalty, our money, and our minds. Includes a foreword by Paco Underhill.
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