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BOOK
The Snowball: Warren Buffett and the Business of Life
Alice Schroeder
$19.00

About this product:
Here is THE book recounting the life and times of one of the most respected men in the world, Warren Buffett. The legendary Omaha investor has never written a memoir, but now he has allowed one writer, Alice Schroeder, unprecedented access to explore directly with him and with those closest to him his work, opinions, struggles, triumphs, follies, and wisdom. The result is the personally revealing and complete biography of the man known everywhere as “The Oracle of Omaha.”

Although the media track him constantly, Buffett himself has never told his full life story. His reality is private, especially by celebrity standards. Indeed, while the homespun persona that the public sees is true as far as it goes, it goes only so far. Warren Buffett is an array of paradoxes. He set out to prove that nice guys can finish first. Over the years he treated his investors as partners, acted as their steward, and championed honesty as an investor, CEO, board member, essayist, and speaker. At the same time he became the world’s richest man, all from the modest Omaha headquarters of his company Berkshire Hathaway. None of this fits the term “simple.”

When Alice Schroeder met Warren Buffett she was an insurance industry analyst and a gifted writer known for her keen perception and business acumen. Her writings on finance impressed him, and as she came to know him she realized that while much had been written on the subject of his investing style, no one had moved beyond that to explore his larger philosophy, which is bound up in a complex personality and the details of his life. Out of this came his decision to cooperate with her on the book about himself that he would never write.

Never before has Buffett spent countless hours responding to a writer’s questions, talking, giving complete access to his wife, children, friends, and business associates—opening his files, recalling his childhood. It was an act of courage, as The Snowball makes immensely clear. Being human, his own life, like most lives, has been a mix of strengths and frailties. Yet notable though his wealth may be, Buffett’s legacy will not be his ranking on the scorecard of wealth; it will be his principles and ideas that have enriched people’s lives. This book tells you why Warren Buffett is the most fascinating American success story of our time.

BOOK
The Little Book of Bull Moves in Bear Markets: How to Keep Your Portfolio Up When the Market is Down (Little Books. Big Profits)
Peter D. Schiff
$11.00

About this product:
The Little Book that helps investors avoid big losses in an economic downturn

In the wake of falling stock and real estate prices, the American economy is poised for a decade-long bear market, so says Peter Schiff. After he accurately predicted the current market turmoil, savvy investors should pay attention--and start protecting their assets now, before the markets take their toll. The Little Book of Bull Moves in Bear Markets shows investors how to stay safe and stay liquid during economic downturns.

Using economic history as a guide, Schiff looks at the bear markets that followed the bull markets of the 1920s and 1960s to predict what the American economy will look like after it corrects for the tech and real estate bubbles of the 1990s and early 2000s. Combining financial, economic, and political perspectives, Schiff looks at what worked in those earlier bear markets and predicts what strategies are most likely to work over the next ten years. In the end, Schiff argues that the next decade will most closely resemble the 1970s, complete with inflation, rising interest rates, and soaring commodity prices. This reversal of trends will make past investment strategies obsolete and pose a challenge for investors trying to build and protect their wealth. Smart investing will always pay off; the key lies in using the best strategies for the market at hand. For investors who see the writing on the wall but don't know what to do about it, The Little Book of Bull Moves in Bear Markets offers a timely, critical answer.

BOOK
Trump University Commercial Real Estate 101: How Small Investors Can Get Started and Make It Big (Trump University)
Donald J. Trump
$17.82

About this product:
Commercial Real Estate Investing 1O1

Trump University books are practical, straightforward primers on the basics of doing business the Trump way--successfully. Each book is written by a leading expert in the field and includes an inspiring Foreword by Trump himself. Key ideas throughout are illustrated by real-life examples from Trump and other senior executives in the Trump organization. Perfect for anyone who wants to get ahead in business, with or without the MBA, these streetwise books provide real-world business advice based on the one thing readers can't get in any business school--experience.

In Trump University Commercial Real Estate Investing 101, you'll discover how to:
* Get started as a small investor
* Understand and read market cycles
* Attract deals and keep them coming
* Use three different techniques for property valuation
* Lock in your profit in the early stages of a deal
* Perform due diligence and uncover the truth behind every deal
* Take only smart risks and recognize bad deals before it's too late
* Tap into financing sources and structure your deals
* Develop a team that will keep your business going when it gets too big to handle alone
* Do simple, smart things to maximize profits when you sell

BOOK
Duma Key: A Novel
Stephen King
$4.94

About this product:
No more than a dark pencil line on a blank page. A horizon line, maybe. But also a slot for blackness to pour through...

A terrible construction site accident takes Edgar Freemantle's right arm and scrambles his memory and his mind, leaving him with little but rage as he begins the ordeal of rehabilitation. A marriage that produced two lovely daughters suddenly ends, and Edgar begins to wish he hadn't survived the injuries that could have killed him. He wants out. His psychologist, Dr. Kamen, suggests a "geographic cure," a new life distant from the Twin Cities and the building business Edgar grew from scratch. And Kamen suggests something else.

"Edgar, does anything make you happy?"

"I used to sketch."

"Take it up again. You need hedges...hedges against the night."

Edgar leaves Minnesota for a rented house on Duma Key, a stunningly beautiful, eerily undeveloped splinter of the Florida coast. The sun setting into the Gulf of Mexico and the tidal rattling of shells on the beach call out to him, and Edgar draws. A visit from Ilse, the daughter he dotes on, starts his movement out of solitude. He meets a kindred spirit in Wireman, a man reluctant to reveal his own wounds, and then Elizabeth Eastlake, a sick old woman whose roots are tangled deep in Duma Key. Now Edgar paints, sometimes feverishly, his exploding talent both a wonder and a weapon. Many of his paintings have a power that cannot be controlled. When Elizabeth's past unfolds and the ghosts of her childhood begin to appear, the damage of which they are capable is truly devastating. The tenacity of love, the perils of creativity, the mysteries of memory and the nature of the supernatural -- Stephen King gives us a novel as fascinating as it is gripping and terrifying.

BOOK
Good to Great: Why Some Companies Make the Leap... and Others Don't
Jim Collins
$11.85

About this product:

The Challenge
Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning.

But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?

The Study
For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great?

The Standards
Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck.

The Comparisons
The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good?

Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't.

The Findings
The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include:

  • Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness.
  • The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence.
  • A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology.
  • The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap.

“Some of the key concepts discerned in the study,” comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people.”

Perhaps, but who can afford to ignore these findings?

BOOK
Who: The A Method for Hiring
Randy Street
$12.00

About this product:
In this landmark book, Geoff Smart and Randy Street provide a simple, practical, and effective solution to what The Economist calls “the single biggest problem in business today”: unsuccessful hiring. The average hiring mistake costs a company $1.5 million or more a year and countless wasted hours. This statistic becomes even more startling when you consider that the typical hiring success rate of managers is only 50 percent.

The silver lining is that “who” problems are easily preventable. Based on more than 1,300 hours of interviews with more than 20 billionaires and 300 CEOs, Who presents Smart and Street’s A Method for Hiring. Refined through the largest research study of its kind ever undertaken, the A Method stresses fundamental elements that anyone can implement–and it has a 90 percent success rate.

Whether you’re a member of a board of directors looking for a new CEO, the owner of a small business searching for the right people to make your company grow, or a parent in need of a new babysitter, it’s all about Who. Inside you’ll learn how to

• avoid common “voodoo hiring” methods
• define the outcomes you seek
• generate a flow of A Players to your team–by implementing the #1 tactic used by successful businesspeople
• ask the right interview questions to dramatically improve your ability to quickly distinguish an A Player from a B or C candidate
• attract the person you want to hire, by emphasizing the points the candidate cares about most

In business, you are who you hire. In Who, Geoff Smart and Randy Street offer simple, easy-to-follow steps that will put the right people in place for optimal success.


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