About this product: This digital document is an article from National Underwriter Property & Casualty-Risk & Benefits Management, published by The National Underwriter Company on November 15, 1993. The length of the article is 821 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: Insurance agencies should reconsider the type of role played by their customer service representatives (CSRs). CSRs in many agencies focus too much on processing paperwork whereas they should be technically proficient so that they can be information resources for customers. CSRs should be trained in telemarketing since each call represents a sales opportunity. The future success of insurance agencies will be predicated upon automation.
Citation Details Title: Producers share key marketing tips. Author: Colleen Mulcahy Publication:National Underwriter Property & Casualty-Risk & Benefits Management (Magazine/Journal) Date: November 15, 1993 Publisher: The National Underwriter Company Issue: n46 Page: p23(1)
About this product: This digital document is an article from National Underwriter Property & Casualty-Risk & Benefits Management, published by The National Underwriter Company on March 9, 1992. The length of the article is 1101 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details Title: Directing marketing key in nineties. Author: Donald R. Jackson Publication:National Underwriter Property & Casualty-Risk & Benefits Management (Magazine/Journal) Date: March 9, 1992 Publisher: The National Underwriter Company Issue: n10 Page: p39(2)
About this product: This digital document is an article from Fairfield County Business Journal, published by Westfair Communications, Inc. on July 16, 2001. The length of the article is 882 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details Title: Direct Marketing is The Key in Tough Economy. Author: Mike Jacobson Publication:Fairfield County Business Journal (Magazine/Journal) Date: July 16, 2001 Publisher: Westfair Communications, Inc. Volume: 40 Issue: 29 Page: R10
About this product: This digital document is an article from National Underwriter Property & Casualty-Risk & Benefits Management, published by The National Underwriter Company on October 30, 1989. The length of the article is 1605 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details Title: Prospecting systems are key to marketing plan. (insurance) Author: Russell H. Granger Publication:National Underwriter Property & Casualty-Risk & Benefits Management (Magazine/Journal) Date: October 30, 1989 Publisher: The National Underwriter Company Issue: n44 Page: p19(4)
About this product: This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on August 1, 1994. The length of the article is 1836 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: Banks can make relationship marketing programs work for them only if they develop a deeper understanding of their customers. Their knowledge of their clients must go beyond the latter's ages and addresses, but must extend to their attitudes and preferences. One way of getting to know bank customers is by conducting segmentation studies. Although these studies are costly, are time consuming and often generate data that cannot be acted upon, the concept of dividing and re-dividing the customer base is a basic component of marketing. Segmentation truly serves its purpose if it identifies cohesive groups so that they can be targetted with greater accuracy and at lesser cost. A more powerful tool for targeting customers is 'multidimensional segmentation' which is a combination of attitudinal segmentation and demographikc and behavioral research. It provides banks with a useful market structure and a realistic market sizing.
Citation Details Title: Knowing your customers: the key to marketing in the '90s. Author: Kathy Knight Publication:Bank Marketing (Magazine/Journal) Date: August 1, 1994 Publisher: Bank Marketing Assn. Volume: v26 Issue: n8 Page: p61(3)
About this product: This digital document is an article from Westchester County Business Journal, published by Westfair Communications, Inc. on July 19, 2004. The length of the article is 889 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details Title: Direct marketing is the key in tough economy. Author: Karen Riley Publication:Westchester County Business Journal (Magazine/Journal) Date: July 19, 2004 Publisher: Westfair Communications, Inc. Volume: 43 Issue: 29 Page: S10(1)
About this product: This digital document is an article from Nursing Homes, published by Thomson Gale on June 1, 2005. The length of the article is 2340 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details Title: Marketing is key in an era of increased competition.(PAUL WILLGING says ...) Author: Paul R. Willging Publication:Nursing Homes (Magazine/Journal) Date: June 1, 2005 Publisher: Thomson Gale Volume: 54 Issue: 6 Page: 16(4)
About this product: This digital document is an article from National Underwriter Property & Casualty-Risk & Benefits Management, published by The National Underwriter Company on September 11, 1995. The length of the article is 942 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: Insurance agents will find that a well-structured target marketing program aimed at small businesses can be very effective. They should begin by determining what class of businesses they want to serve, establishing demographic parameters, and then purchase an industry list for their niche. The list will have to reviewed to weed out existing clients, and telemarketing scrips should be prepared simultaneously.
Citation Details Title: Targeting key to reaching small business clients.(target marketing for insurance agents) Author: James R. George Publication:National Underwriter Property & Casualty-Risk & Benefits Management (Magazine/Journal) Date: September 11, 1995 Publisher: The National Underwriter Company Issue: n37 Page: p19(2)
About this product: This digital document is an article from NZ Business, published by Profile Publishing Ltd. on July 1, 2002. The length of the article is 1615 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details Title: Seven keys to successful email marketing. (Direct Marketing). Author: Sue Weston Publication:NZ Business (Magazine/Journal) Date: July 1, 2002 Publisher: Profile Publishing Ltd. Volume: 16 Issue: 6 Page: 23(4)
About this product: This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on April 1, 1992. The length of the article is 763 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: The sale of trust investment products and services to affluent baby boomers is hampered by their lack of education regarding the nature and function of these instruments. A survey conducted by the Phoenix-Hecht/Gallup division of VAI Technology Inc shows that 45% of the 700 trust users from the baby boom generation, with income and assets exceeding $200,000, are uninformed about the benefits and uses of trust products and services. Banks intent on capitalizing on the keen interest displayed by baby boomers in trust products and services should provide advisory and estate planning services to assist people in investment management and the preparation of new wills.
Citation Details Title: Survey finds product education is key to attracting aging boomer trust business. (baby boomer generation as potential investment trust users) (Trust Marketing Resource) Publication:Bank Marketing (Magazine/Journal) Date: April 1, 1992 Publisher: Bank Marketing Assn. Volume: v24 Issue: n4 Page: p41(2)
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