Leverage - Books On Amazon.com _{Check eBay.com!}

BOOK
The Leverage Space Trading Model: Reconciling Portfolio Management Strategies and Economic Theory (Wiley Trading)
Ralph Vince
$38.06

About this product:
Praise for The Leverage Space Trading Model

"As Warren Buffett said, 'It's only when the tide goes out that you learn who's been swimming naked.' We now know that most have been. It's too bad that Ralph Vince did not finish his book in 2005 or 2006, it would have helped save institutional investors and our nation trillions of dollars; few people understand the rewards of leverage and its inherent risks like Ralph. As we found out, most hedge funds and banks use leverage without knowing how to quantify its risks or rewards. This book is a must-read for anyone using or being responsible for risk. Leverage is one of our greatest empowerments."
—Salomon Konig, member of the board of directors, Hedge Fund Association, Partner and Chief Investment Officer, Artemis Capital Partners, LLC

"Ralph Vince is almost alone in his study of trade sizing, but that doesn't mean he isn't right. Traders should read this book."
—Euan Sinclair, option trader and author of Volatility Trading

"As we've seen recently, the gross misuse of leverage has been a hard lesson for institutions. But position sizing is critical to the success of all traders, big and small, and Ralph Vince brings fresh thinking to an area that badly needs it. He challenges the status quo and makes you think about what you're doing. He attacks the major flaws of MPT. There is no doubt that you'll benefit from Ralph's ideas."
—Perry Kaufman, author of New Trading Systems and Methods, Fourth Edition and A Short Course in Technical Trading

"If Ralph Vince writes it, I read it...every word, every thought this guy has produced has led me to additional market profits. Money management is clearly the way to the kingdom of wealth in the investment world and Ralph gives you the keys in this book."
—Larry Williams, trader, fund manager, and author of Trade Stocks & Commodities with the Insiders: Secrets of the COT Report and Long-Term Secrets to Short-Term Trading

BOOK
Celebrity Leverage: Insider Secrets to Getting Celebrity Endorsements, Instant Credibility and Star-Powered Publicity, or How to Make Your Business - Plus Yourself - Rich and Famous
Jordan McAuley
$17.95

About this product:

ABOUT THE BOOK:

(Voucher inside for FREE ACCESS to Contact Any Celebrity's online database - a $29.97 value.)

"Bouncy and optimistic, this unusual advice may well yield a slice of celebrity gold."
- Kirkus Discoveries, Nielsen Business Media

Foreword by Dan Kennedy, Author of No B.S. Marketing to the Affluent & No B.S. Books series from Entrepreneur Press.

Publicity professional Jordan McAuley offers tips on tapping celebrity power to sell one's product or self.

Like it or not, we live in a celebrity culture. Stars dominate, so why not ride their coattails and benefit by getting your product associated with an appropriate celebrity?

McAuley presents intelligent, insider advice on matching product with celebrity, plus simple-sounding but effective information such as using FedEx over UPS, as FedEx radiates importance. He provides a variety of sources for celebrity contact information, notably his Contact Any Celebrity website, though to his credit the author doesn't stint on providing his competitor's contact information.

It is McAuley's intention to guide readers toward getting their product into celebrity hands, and/or obtaining low-cost or free celebrity endorsements. Like most folks, celebrities enjoy free stuff, writes the author, but you must have a quality product -- professionally packaged and delivered -- to have a chance of catching a star's eye.

He explains the value of gift bags and product samples, along with interviews with people who successfully used his approach. Producers are always looking for free products to use in their films and TV shows, thus free product placement.

Yes, readers can start at the bottom -- generate email lists, write a blog, get a speaking engagement at the local Rotary Club to build their brand and self-publish rather than attempt to go through more traditional publishing routes.

Instead, McAuley advocates that readers take advantage of these celebrity-access loopholes, but notes that laying the groundwork and perseverance are key. Rome, or the next trendy product, wasn't built in a day.

BOOK
Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand (J-B International Association of Business Communicators)
John C. Havens
$19.54

About this product:
While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its unique plan to bring greater authenticity to your company and your brands. Drawn largely from interviews with leaders in companies that have achieved measurable success in this arena, authors Shel Holtz and John C. Havens provide step-by-step details on how executives and professional communicators can create a transparency strategy that will keep their organization competitive in the twenty-first century. The authors show how organizations can evaluate their readiness for transparency, what they need to do to get ready, and how to effectively communicate their transparency strategy to their customers and employees. They also identify aspects of blog/new media "netiquette" an important but often misunderstood part of engaging in transparency.

BOOK
Leverage: A Key to Success and Wealth
Ron D. Pate
$14.95

About this product:
Anyone wishing to accomplish all that they can, whether financial success or the achievement of lifelong dreams, needs to understand and harness the power of Leverage.

This easy to read, thought provoking book will unleash a flood of ideas to help you make realistic, practical changes in your approach to life and work, a transformation that can lead you to levels of achievement and success you may have never dreamed possible.

Regardless of your occupation or financial status, Leverage: A Key to Success and Wealth can help you move faster and farther on your journey to success

BOOK
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
David A. Aaker
$13.63

About this product:

In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, co-brands, and brand extensions.

Aaker offers readers step-by-step advice on what to do when confronting scenarios such as the following:

• Brands are underleveraged

• The business strategy is at risk because of inadequate brand platforms

• The business faces a relevance threat caused by emerging subcategories

• The firm's brands are tired and bland

• Strategy is paralyzed by a lack of priority among the brands

• Brands are cluttered and confusing to both customers and employees

• The firm needs to move into the super-premium or value arenas to create margin or sales volume

• Margin pressures require points of differentiation

Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm's profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.

BOOK
Leverage: How to Get It and How to Keep It in Any Negotiation
Roger J. Volkema
$5.53

About this product:
Leverage -- the real or imagined advantage one holds -- is the most important tool in a negotiation. Anyone who wants to consistently win at the negotiating table needs to master the art of gaining and maintaining leverage. This book helps readers maximize their negotiation skills by showing them how to recognize and use these often hidden trump cards. Written in an engaging, down-to-earth style and packed with self-assessments and sample negotiations, the book offers strategic guidance on: * international negotiations * multiparty negotiations * negotiations via e-mail * women and leverage * leverage and ethics * decreasing the amount of leverage held by the other party * managing emotions and using them to one's advantage * and much more "Leverage" is filled with insightful advice and suggestions designed to increase mastery of this indispensable component of all negotiations. It is a one-of-a-kind book that shows readers how to gain the upper hand in any negotiation.

BOOK
Leverage Your Best, Ditch the Rest: The Coaching Secrets Top Executives Depend On
Madeleine Homan
$3.69

About this product:
leverage (lev'r ij) The power to act or influence.

ditch (dich) Slang, to get rid of; discard.

Finally, you hold in your hands a powerful tool that will show you how to take full advantage of -- Leverage! -- your strengths and most positive qualities, while at the same time discarding or getting around -- Ditch! -- whatever gets in your way.

Scott Blanchard and Madeleine Homan, co-founders of Coaching.com, share their groundbreaking program, honed by fourteen years of high-level executive coaching and consulting. They offer new perspectives on how to spend your precious and limited resources, time, emotions, passions, and energy to generate the best results.

The three-part process begins with a twenty-five-question self-assessment, then moves on to the Three Perspectives -- major life queries that focus on how you are perceived, your own self-image, and self-imposed limitations. The final step, the Seven Leverage Points, offers fresh insight into the choices you make and how you conduct yourself in business and in life. You will find immediately applicable tools to appraise and manage your work environment and personal gifts. You will be guided to make tiny but crucial shifts in getting needs met and drawing boundaries.

LEVERAGE YOUR BEST, DITCH THE REST eliminates the stupid stuff that distracts you and gets in your way. It shows you how to capitalize on what you've got going for you and how to invest in yourself like a hot new stock.

BOOK
Facebook Marketing: Leverage Social Media to Grow Your Business
Steve Holzner
$11.46

About this product:

Profit from Facebook!

High-Impact, Low-Cost Social Marketing That Works!

With more than 80,000,000 affluent, savvy members, Facebook is today’s fastest-growing marketing opportunity! But traditional marketing methods won’t work here. In Facebook Marketing, best-selling author Steven Holzner reveals new social marketing techniques that do work, and shows you exactly how to make the most of them. Using true case studies, Holzner introduces powerful new techniques from today’s smartest Facebook marketers...and helps you avoid pitfalls that can cost you money and credibility. No matter what business you’re in, you’ll learn how to create bottom-up, “viral” Facebook marketing programs that achieve maximum results at minimum cost!

• Crafting your Facebook profile for maximum impact
• Getting into the Facebook community: crucial dos and don’ts
• Joining the right Facebook Groups—or starting your own
• Creating a Facebook blog that attracts paying customers
• Promoting products and services with free Facebook Marketplace classifieds
• Hosting your own Facebook events: from company picnics to concerts
• Successfully advertising on Facebook, without overspending
• Promoting your business within today’s most popular Facebook applications
• Tracking the results of your advertising
• Using brand-new viral video marketing techniques
• Driving even more Web traffic to your Facebook pages
• Building your own Facebook applications

Introduction 1

1 Targeting Your Profile 5

    Welcome to Facebook Marketing 5

    Welcome to Facebook 7

    Getting Started with Facebook 8

    The Profile Tab 12

        Across the Top 13

        The Search Bar 15

        Name, Photo, Networks, and Status 18

        The Mini-Feed Section 19

        The Friends and Friends in Other Networks Sections 19

        The Photos Section 21

        The Groups Section 23

        The Information Section 24

        The Education and Work Section 24

        The Gifts Section 25

        The Wall Section 25

        Editing Your Profile 25

        Setting Profile Privacy 27

    The Friends Tab 31

        Searching for Friends 31

        Managing Your Friends 33

        Creating Friend Lists 35

    The Inbox Tab 37

        Reading Messages 38

        Avoiding Spam 39

        Reading Notifications 39

        Composing Messages 40

    Getting Help 41

2 Facebook Groups 45

    Welcome to Facebook Groups 45

        Messaging Your Members 46

        A Word About Spam 46

    Joining Facebook Groups 47

        What Groups Are Available? 47

        Taking a Look at a Group 51

        How Do I Join a Group? 54

        Which Groups Can I Join? 54

    Creating Your Own Facebook Groups 55

        Creating Your Group 57

        Customizing Your Group 58

        Inviting Friends to Join Your Group 61

        Seeing Your New Group 65

    Managing Your New Group 67

        Deleting a Group 70

3 Creating Your Own Pages 71

    Welcome to Facebook Pages 71

    Pages from a Marketing Perspective 72

        Viral Marketing with Pages 73

        Page Authenticity 74

    Finding Pages 75

        Searching for Pages 76

        Browsing Pages by Type 78

        Browsing All Pages 79

    Becoming a Fan of a Page 80

    Examining a Page 83

    Sharing a Page 85

    Creating Your Own Page 88

    Examining Your New Page 92

    Editing Your Page 94

    Updating Your Fans 98

    Promoting Your Page 99

4 Hosting Your Own Facebook Events 101

    Welcome to Facebook Events 101

    All About Facebook Events 102

    Checking Out Your Friends’ Events 103

    Taking a Look at an Event 104

        The Information Section 106

        The Description Section 107

        The Other Information Section 109

        The Photos,Video, and Posted Items Section 109

        The Confirmed Guests Section 109

        The Other Invites Section 109

        The Wall 110

        The Event Type and Admins Section 110

    Adding an Event to Your Event List 110

    Browsing for Events 113

    Searching for Events 113

    Creating an Event 115

    Customizing an Event 117

        Uploading the Image for the Event 118

        Setting Event Options 118

        Setting Event Access 119

        Inviting People to Your Event 119

    Seeing Your Event 122

    Managing and Publicizing Your Event 124

        Message All Guests 1...

BOOK
Jiu Jitsu, A Superior Leverage Force: Muscle Science Tricks Of Jiu-Jitsu
$23.34

About this product:
The Japanese Art Of Wrestling And Self-Defense.

BOOK
Creating Strategic Leverage: Matching Company Strengths with Market Opportunities
Milind M. Lele
$1.99

About this product:
Not only examines how to analyze industry structure and how to determine your company's competitive position within it, but also details how to use such analysis in order to gain the competitive edge by anticipating or changing the rules of the game--even changing the game itself. Provides clear, concise solutions to some major problems such as how to describe and communicate a strategy and how to determine what's feasible and what's not, depending on your company's position. Packed with case studies from such industries as AT&T, Federal Express, United Airlines and more.