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BOOK
Made to Stick: Why Some Ideas Survive and Others Die
Dan Heath
$24.89

About this product:
Whether you are a CEO or full-time mom, you've got ideas that you need to communicate: a new product coming to market, a strategy you want to sell your boss, values you are trying to instill in your children. But it's hard-fiendishly so- to transform the way people think and act. IN this book you'll learn the six key qualities of an idea that is made to stick.

BOOK
The Greatest Trade Ever: The Behind-the-Scenes Story of How John Paulson Defied Wall Street and Made Financial History
Gregory Zuckerman
$13.79

About this product:
In 2006, hedge fund manager John Paulson realized something few others suspected--that the housing market and the value of subprime mortgages were grossly inflated and headed for a major fall. Paulson's background was in mergers and acquisitions, however, and he knew little about real estate or how to wager against housing. He had spent a career as an also-ran on Wall Street. But Paulson was convinced this was his chance to make his mark. He just wasn't sure how to do it. Colleagues at investment banks scoffed at him and investors dismissed him. Even pros skeptical about housing shied away from the complicated derivative investments that Paulson was just learning about. But Paulson and a handful of renegade investors such as Jeffrey Greene and Michael Burry began to bet heavily against risky mortgages and precarious financial companies. Timing is everything, though. Initially, Paulson and the others lost tens of millions of dollars as real estate and stocks continued to soar. Rather than back down, however, Paulson redoubled his bets, putting his hedge fund and his reputation on the line.
In the summer of 2007, the markets began to implode, bringing Paulson early profits, but also sparking efforts to rescue real estate and derail him. By year's end, though, John Paulson had pulled off the greatest trade in financial history, earning more than $15 billion for his firm--a figure that dwarfed George Soros's billion-dollar currency trade in 1992. Paulson made billions more in 2008 by transforming his gutsy move. Some of the underdog investors who attempted the daring trade also reaped fortunes. But others who got the timing wrong met devastating failure, discovering that being early and right wasn't nearly enough.
Written by the prizewinning reporter who broke the story in The Wall Street Journal, The Greatest Trade Ever is a superbly written, fast-paced, behind-the-scenes narrative of how a contrarian foresaw an escalating financial crisis--that outwitted Chuck Prince, Stanley O'Neal, Richard Fuld, and Wall Street's titans--to make financial history.

BOOK
The 4-Hour Workweek, Expanded and Updated: Expanded and Updated, With Over 100 New Pages of Cutting-Edge Content.
Timothy Ferriss
$11.65

About this product:
More than 100 pages of new, cutting-edge content.

Forget the old concept of retirement and the rest of the deferred-life planâthere is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end world travel, earning a monthly five-figure income with zero management, or just living more and working less, The 4-Hour Workweek is the blueprint.

This step-by-step guide to luxury lifestyle design teaches:
â¢How Tim went from $40,000 per year and 80 hours per week to $40,000 per month and 4 hours per week
â¢How to outsource your life to overseas virtual assistants for $5 per hour and do whatever you want
â¢How blue-chip escape artists travel the world without quitting their jobs
â¢How to eliminate 50% of your work in 48 hours using the principles of a forgotten Italian economist
â¢How to trade a long-haul career for short work bursts and frequent âmini-retirementsâ

The new expanded edition of Tim Ferrissâ The 4-Hour Workweek includes:
â¢More than 50 practical tips and case studies from readers (including families) who have doubled income, overcome common sticking points, and reinvented themselves using the original book as a starting point
â¢Real-world templates you can copy for eliminating e-mail, negotiating with bosses and clients, or getting a private chef for less than $8 a meal
â¢How Lifestyle Design principles can be suited to unpredictable economic times
â¢The latest tools and tricks, as well as high-tech shortcuts, for living like a diplomat or millionaire without being either

BOOK
The CalorieKing Calorie, Fat & Carbohydrate Counter 2010
Allan Borushek
$4.85

About this product:
Need a quick way to check the calories, carbohydrates and fat content of your favorite food and drinks? You'll find all the information you need to lose weight, manage diabetes and eat healthier in this convenient and reliable book.

With the CalorieKing Counter, it's easy to compare foods at-a-glance and find hidden calories, fat and carbohydrates. You'll know which foods to avoid. Better yet, you'll know which ones you can eat and still accomplish your weight and health goals.

Take it everywhere; look up foods before you eat, when eating choices count the most!

This book is the favorite choice of consumers as well as health care professionals. With more than 15M copies sold, the CalorieKing Counter has received the highest average reader-review of all counters and similar books.

Now better than ever, building on the book's success and feedback from our readers, the 2010 edition includes nutritional guides and weight control tips with the most current and accurate calorie, fat and carbohydrate counts of more than 14,000 foods, both brand name and generic. A "book-within-a-book" is the Fast Food and Restaurant Chain section, listing menu items from 200 chains - more than any other counter! Plus, you'll find a unique Eating Out section that includes international cuisines as well as carnival, fair, stadium, and movie-theater foods.

The book is in full color and has been designed with color-coded listings and food images for quick and easy referencing.

BOOK
Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition
Steve Krug
$21.94

About this product:
Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don't be surprised if it completely changes the way you think about Web design.

Three New Chapters!

Usability as common courtesy -- Why people really leave Web sites
Web Accessibility, CSS, and you -- Making sites usable and accessible
Help! My boss wants me to ______. -- Surviving executive design whims

"I thought usability was the enemy of design until I read the first edition of this book. Don't Make Me Think! showed me how to put myself in the position of the person who uses my site. After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book.

In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing. If you design, write, program, own, or manage Web sites, you must read this book." -- Jeffrey Zeldman, author of Designing with Web Standards

BOOK
Nursing2010 Drug Handbook with Web Toolkit (Nursing Drug Handbook)
$25.10

About this product:

The 30th edition of the best-selling, original drug handbook for nurses has been revised and updated to appeal to the education market as well as the practice market! This comprehensive reference provides complete monographs for more than 900 generic and 3,000 trade drugs. The monographs are consistently formatted for ease of use, and they focus on the practical information that practicing nurses need. Each monograph consists of generic and trade names, pronunciation key, pregnancy risk category, pharmacologic class, controlled substance schedule (if applicable), available forms, indications and dosages, administration (with drug incompatibilities for I.V. drugs), action (including tables showing route, onset, peak, duration, and half-life), adverse reactions, interactions, effects on lab test results, contraindications, nursing considerations, and patient teaching. "Doody's Core Titles™ 2009."

BOOK
Slow Death by Rubber Duck: The Secret Danger of Everyday Things
Bruce Lourie
$16.50

About this product:

Pollution is no longer just about belching smokestacks and ugly sewer pipesânow, itâs personal. The most dangerous pollution, it turns out, comes from commonplace items in our homes and workplaces. To prove this point, for one week authors Rick Smith and Bruce Lourie ingested and inhaled a host of things that surround all of us. Using their own bodies as the reference point to tell the story of pollution in our modern world, they expose the miscreant corporate giants who manufacture the toxins, the weak-kneed government officials who let it happen, and the effects on people and families across the globe. This bookâthe testimony of their experienceâexposes the extent to which we are poisoned every day of our lives, from the simple household dust that is polluting our blood to the toxins in our urine that are created by run-of-the-mill shampoos and toothpaste. Ultimately hopeful, the book empowers readers with some simple ideas for protecting themselves and their families, and changing things for the better.

BOOK
The Lorax (Classic Seuss)
Theodor Seuss Geisel
$7.51

About this product:
Illus. in full color. "The big, colorful pictures and the fun images, word plays and rhymes make this an amusing exposition of the ecology crisis."--School Library Journal.