About this product: This digital document is an article from The Register-Guard (Eugene, OR), published by Thomson Gale on October 25, 2006. The length of the article is 1225 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details Title: Spinning negative ads.(Politics)(While campaigning in some states is far worse, Oregon sees its share of attack advertising, too) Author: Gale Reference Team Publication:The Register-Guard (Eugene, OR) (Newspaper) Date: October 25, 2006 Publisher: Thomson Gale Page: A1
About this product: This digital document is an article from The Register-Guard (Eugene, OR), published by Thomson Gale on May 14, 2006. The length of the article is 1392 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details Title: Negative ads from outside groups lead candidates to stray from issues.(Politics)(Even the governor dips into campaign defense funds as "independent-expenditure" commercials do their damage) Publication:The Register-Guard (Eugene, OR) (Newspaper) Date: May 14, 2006 Publisher: Thomson Gale Page: A1
About this product: This digital document is an article from Campaigns & Elections, published by Campaigns & Elections, Inc. on June 1, 2005. The length of the article is 825 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details Title: Negative ads and public financing: doctored pictures, and raising campaign cash online.(CAMPAIGN DOCTOR) Author: Craig Varoga Publication:Campaigns & Elections (Magazine/Journal) Date: June 1, 2005 Publisher: Campaigns & Elections, Inc. Volume: 26 Issue: 5 Page: 49(1)
About this product: This digital document is an article from Campaigns & Elections, published by Campaigns & Elections, Inc. on August 1, 2000. The length of the article is 821 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details Title: Producing Negative Ads: Consultant Survey.(Statistical Data Included) Author: Robin Kolodny Publication:Campaigns & Elections (Refereed) Date: August 1, 2000 Publisher: Campaigns & Elections, Inc. Volume: 21 Issue: 7 Page: 56
About this product: Citing the dangers associated with negative political advertising, a detailed study identifies its link to low voter turnout and shows how it discriminates against certain groups. 15,000 first printing. Tour.
About this product: This digital document is an article from Winnipeg Free Press, published by Thomson Gale on May 20, 2007. The length of the article is 1066 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details Title: Ads accentuate positive... and negative, too.(Election) Author: Gale Reference Team Publication:Winnipeg Free Press (Magazine/Journal) Date: May 20, 2007 Publisher: Thomson Gale Page: a10
About this product: Dry, poorly organized & repetitive, Going Negative is a big disappointment. Many of the authors contentions have been disproved by time, for example the authors suggest that certain issues belong to certain parties and cannot be co-opted by the other side, if this were true, how does one explain Clinton and W? The flaws in there research are fairly obvious, and it's obvious that the research was driven by the bias of the researchers. One telling line about the relative importance of issues talks about how Republicans are `concerned' about crime while Democrats `fear' losing civil rights. A surprisingly revealing use of loaded language. These establishment types have found, surprisingly, that we would be better off if we did what the parties told us to. In recommending the return of the smoke filled room, they ignore the real problems the country faces and the obvious solution. Indeed, the real why to improve the political process is the opposite of what the authors suggest, open up the system, allow the people more choices, not fewer.
About this product: This digital document is an article from Campaigns & Elections, published by Campaigns & Elections, Inc. on July 1, 1995. The length of the article is 1539 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: There are several basic rules governing negative advertising in a campaign, whether one is using such ads or responding to them. However, a number of new trends are also emerging and they should be taken into account. For example, focus group testing has become an increasingly important tool for gauging voter reaction to a potential issue. In addition, many campaign professionals are discovering that negative spots can effectively hurt the other side without being nasty, mean or unfair. Humor is also becoming more common in negative as it attracts attention and improves recall.
Citation Details Title: Attack ads: rethinking the rules.(Going Negative!)(Cover Story) Author: David Doak Publication:Campaigns & Elections (Refereed) Date: July 1, 1995 Publisher: Campaigns & Elections, Inc. Volume: v16 Issue: n7 Page: p20(2)
About this product: This digital document is an article from The Register-Guard (Eugene, OR), published by Thomson Gale on October 26, 2006. The length of the article is 584 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details Title: Going negative.(Editorials)(Critical campaign ads serve legitimate purpose)(Editorial) Author: Gale Reference Team Publication:The Register-Guard (Eugene, OR) (Newspaper) Date: October 26, 2006 Publisher: Thomson Gale Page: A12
About this product: This digital document is an article from Reason, published by Thomson Gale on November 1, 2006. The length of the article is 5294 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details Title: Attack ads are good for you! In praise of negative campaigning.(Cover story) Author: David Mark Publication:Reason (Magazine/Journal) Date: November 1, 2006 Publisher: Thomson Gale Volume: 38 Issue: 6 Page: 22(10)
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