About this product: Sitting at your desk, not getting much done, you finally give in to the temptation and click onto www.coolwaytokilltime.com. Little do you know, as you check on the price of cattle futures in Bolivia, that you have Jim Clark to thank for this wonderful research tool and time waster. Clark didn't invent the Internet (that was the Pentagon, looking for an inscrutable way to transmit classified information--or Al Gore, if you can believe him) or even the World Wide Web (that was a Swiss researcher named Tim Berners-Lee). Nor did he invent the first Web browser with a graphical interface; that was a pair of University of Illinois computer geeks named Marc Andreessen and Eric Bina. What Clark did was team up with Andreessen to create Netscape, and their first product, Netscape Navigator, made the Net more universally accessible than it had ever been. It also made a lot of people really rich, a fact Clark dwells on in perhaps too much detail.
The story of Netscape alone is thrilling enough, but Clark also gives tremendous insight into the real way American business operates nowadays--the speed, the risks, and the hatred for rivals (lots of hatred, mostly for Microsoft and Bill Gates.) Most of the book covers the founding of Netscape Communications, but there's an epilogue, too, discussing the merger of Netscape with America Online, the ongoing battle with Microsoft, and, most important, the impact the Web has had on everyday life. Clark makes a sound argument that Netscape had a lot to do with that. Oh, and did you know it made him rich? --Lou Schuler
About this product: Offering a comprehensive, step-by-step approach, a plain English guide to Java applets outlines simple JavaScript tricks, basic syntax, troubleshooting, controlling Windows, Frames, navigation tools, Cookies, scripts, and utilities. Original. (Beginner).
About this product: Buying a website is only the start of finding success on the internet. Next, you have to be found by web users. Being found on Google, Yahoo!, MSN, AltaVista, AOL, Alltheweb, Fast, GigaBlast, Netscape, Snap, WISEnut and thousands of other search engines is the next major hurdle you have to climb. The start of any serious SEO project is internal website optimization. By first optimizing your websites title, headings, Meta Tags, other tags (links, images, files etc), and the actual page content text, you will be able to maximize the effectiveness of how search engines view and rank your websites' relevance to keyword searches. This is where this book on Meta Tags comes into play. In the pages of this book you will learn all you need to know about Meta Tags. We will examine what Meta Tags are, what each tag does, and how you can use them effectively to enhance your website ranking with search engines.
About this product: A top Netscape consultant tells how to build apps for the leading Web servers in the foremost languages for the Web today, including C, Java, and JavaScript via the Netscape API (NSAPI). A CD full of source code is included. It also has examples from the book, compiled programs, and utilities.
About this product: Brew Up Instant Scripts--Even if You're Not a Programmer
With this book you can get to know JavaScript; Jump-start your Web Site with ready-to-use scripts; write basic scripts from scratch, add versatility; plus use the interactive lesson plan to try the scripts for yourself.
About this product: No other business rivalry has captured the public imagination quite like the one between Netscape and Microsoft. And for good reason. It pits the world's richest corporation against a relatively recent startup. The implications of this battle--for everything from electronic commerce to network communications--extend well into the next millennium. Competing on Internet Time, by Michael A. Cusumano and David B. Yoffie, is the definitive blow-by-blow analysis of Netscape's battle with Microsoft, starting with the founding of Netscape in 1994 through the summer of 1998, just as Microsoft was about to enter the courtroom with the Justice department over its alleged monopolistic practices.
Based on a series of interviews with Netscape employees and others, Competing on Internet Time is more than a breathless corporate biography. Rather, the authors draw lessons from the mistakes and victories that both Netscape and Microsoft have suffered and enjoyed in their war for 'Net turf--in terms of browsers, server software, and portal space. The authors come up with some surprising conclusions. For example, in examining the competitive strategies of both companies, Cusumano and Yoffie conclude that Microsoft, more than Netscape, exhibited what they call a "judo flexibility." Here they point to Microsoft's now famous December 7, 1995 Internet Day announcement of the company's embrace-and-extend strategy and its subsequent sacrifice of MSN in a deal with AOL--prime examples of how Microsoft redefined the battle in a way that avoided a direct confrontation with Netscape but nevertheless placed them center stage in the fight for Internet mindshare. The authors also go into fascinating detail about how each company operates--from the hiring of staffers to the conception, development, and marketing of products.
But this book is more than just about the conflict between Netscape and Microsoft. Anyone interested in how network-based businesses grow and change will find Competing on Internet Time a glimpse into the not-too-distant network economy. It belongs on the bookshelf of every Internet junkie and entrepreneur. --Harry C. Edwards
About this product: Web page developers will be able to add a wide array of exciting new features to their sites with this book, such as frames to divide up pages into separate sections, plug-ins to incorporate thrid-party programs like Acrobat and Macromedia, and Java applets. this book is the easiest way to learn how to produce well-designed Web pages for the Netscape environment.
About this product: Netscape® Mozilla™ source code guide All the Techniques You Need to Put Mozilla to Work Mozilla, the open source version of Netscape Communicator, is an indispensable resource if you want to develop custom Internet applications. But Mozilla is also dauntingly complex, with over 50 separate modules comprising more than 30 million lines of code. This unique guide, developed in collaboration with Netscape Communications, provides a lucid overview of each Mozilla module — and shows you step by step how to harness the cross-platform power of this versatile Internet application. Working Solutions for Internet Development Challenges
Understand the legal ground rules that govern the use of Mozilla code
Master key Mozilla concepts such as virtual interfaces, interface identifiers, factories, repositories, and linked libraries
Grasp how each Mozilla module is organized, named, and used
Get up to speed on powerful Mozilla development tools such as CVS, Bonsai, Tinderbox, and Bugzilla
Learn step-by-step programming techniques for customizing the Mozilla back end and front end
Discover how to build Mozilla source on a Windows, Macintosh, or Unix platform
Join the Mozilla open source movement — and stay in touch through mozilla.
About this product: Speeding the Net is a thrilling read, and Quittner and Slatalla revel in their storytelling. The excitement and informality of the early browse-design sessions is apparent and infuses the book with a dynamic, raucous energy. The book tells the story of the creation of the Mosaic browser, the precursor to the wildly successful Netscape Navigator. Speeding the Net presents a thorough and compelling history of the programmers and business minds behind Navigator. Along the way, the authors also place ongoing developments in context: the universality (up until the explosion of the Web) of LANs, the creation of Microsoft's Internet Explorer, the release of Java by Sun Microsystems. Speeding the Net is the best of all worlds: part biography, part primer on Web history, and part journal of the history of an infamous and revolutionary start-up company. --Jennifer Buckendorff
About this product: The interactive computing Series is the visual, interactive way to develop and apply software skills. This skills-based approach is useful for the introductory CIS course, the self-paced course or students in non-traditional education settings.
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