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BOOK
YouTube: Online Video and Participatory Culture
Joshua Green
$17.01

About this product:
YouTube is one of the most well-known and widely discussed sites of participatory media in the contemporary online environment, and it is the first genuinely mass-popular platform for user-created video. In this timely and comprehensive introduction to how YouTube is being used and why it matters, Burgess and Green discuss the ways that it relates to wider transformations in culture, society and the economy.
The book critically examines the public debates surrounding the site, demonstrating how it is central to struggles for authority and control in the new media environment. Drawing on a range of theoretical sources and empirical research, the authors discuss how YouTube is being used by the media industries, by audiences and amateur producers, and by particular communities of interest, and the ways in which these uses challenge existing ideas about cultural ‘production’ and ‘consumption’.
Rich with both concrete examples and featuring specially commissioned chapters by Henry Jenkins and John Hartley, the book is essential reading for anyone interested in the contemporary and future implications of online media. It will be particularly valuable for students and scholars in media, communication and cultural studies.

BOOK
Get Seen: Online Video Secrets to Building Your Business (The New Rules of Social Media)
Steve Garfield
$14.29

About this product:
The era of online video has arrived—now make it work for your business

In the last year, the world of online video exploded. Hollywood got into the game, professional actors and writers joined in, and independent producers looked to find their niche. Now, companies are wide awake to the opportunities for product and brand promotion as well as customer engagement. So how do you want to fit into the new online video universe?

The must-have guide, Get Seen by Steve Garfield, the “Paul Revere of video blogging,” offers a quick and complete toolkit to get you up to speed on the latest that online video and related media have to offer.

• Examines success stories of how companies have used online video

• Presents a series of plans and tools that businesses can follow as they expand onto the social web

• Provides clear step by step directions on how to record, edit, and export videos, where to post them, how to build a community around their content, and what to do to increase views by making it go viral

If you're ready to take full advantage of online video's many benefits, Get Seen is the one resource you need.

BOOK
Basic Option Volatility Strategies: Understanding Popular Pricing Models with Online Video Access
Sheldon Natenberg
$19.99

About this product:
Now you can learn directly from Sheldon Natenberg! In this unique multimedia course, Natenberg will explain the most popular option pricing strategies. Follow along as this trading legend walks you through the calculations and key elements of option volatility in this online video, companion book, and self-test combination.

GET THE FULL IMPACT OF EVERY WORD OF THIS TRADERS' HALL OF FAME PRESENTATION.

You'll learn:

-Implied volatility and how it is calculated, so you can find the best positions,

-What assumptions are driving an options pricing model to be ahead of the trade,

-Proven techniques for comparing price to value to increase your number of winning trades,

-How you can use probability to estimate option prices to increase trading income.

Spending time with a trading legend is usually a dream for most traders, but this is your opportunity to get the inside tactics of one of the most sought-after educators in options. With the personal touch of his presentation, Natenberg's educational tool gives all traders, beginner to advanced, access to the powerful insights that can bring ongoing option trading success.

BOOK
The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition
David Meerman Scott
$11.71

About this product:
A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices

The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work.

This new second edition paperback keeps you up-to-date on the latest trends.

New case studies and current examples are included to illustrate the very latest in marketing and PR trends.
Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube
Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility
David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley

The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.

Social Media Marketing Top Seven
Amazon-exclusive content from author David Meerman Scott

Establishing a social media marketing strategy and creating effective Web content that is indexed by search engines is critical for any business. When people are looking for answers to problems, they go online first!

People and organizations)that participate in social media (creating YouTube videos, participating on sites like LinkedIn, Facebook, and Twitter, starting a blog and the like) become part of a vibrant online community and show that market that they are worthy of doing business with.

Unlike non-targeted, in-your-face, interruption-based advertising, social media is content that people actually want to see. How cool is that? Rather than forcing you to convince people to pay attention to your products and services by dreaming up messages and ad campaigns, search engines deliver interested buyers right to your company’s virtual doorstep. This is a marketer’s dream-come-true.

However, most marketers don’t know how to harness this exciting form of marketing. Their most common mistake is to spend way too much time talking about your company’s products and services and worrying too much about being “on message.” In addition, many companies are fearful of jumping into the social media waters because it seems scary to put yourself out there.

Top Seven Ways to Get the Most Out of Social Networking Sites:
1. Target a specific audience. Create a page that reaches an audience that is important to your organization. It is usually better to reach a small niche market than try to go large.

2. Be a thought leader. Provide valuable and interesting information that people want to check out. It is better to show your expertise in a market or at solving a buyer’s problems than to blather on about your product.

3. Create lots of links. Link to your own sites and blog, and those of others in your industry and network. Everybody loves links—it makes the Web what it is. You should certainly link to your own stuff from a social networking site (like your blog), but also link to other people’s sites and content in your own market.

4. Encourage people to contact you. Make it easy for people to reach you online, and be sure to follow up personally on your fan mail.

5. Participate. Create groups and participate in online discussions. Become an online leader and organizer.

6. Make it easy to find you. Tag your page and add your page into the subject directories. Encourage others to bookmark your page with del.icio.us and DIGG.

7. Experiment. These sites are great because you can try new things. If it isn’t working, tweak it. Or abandon the effort and try something new. There is no such thing as an expert in social networking—we’re all learning as we go!

BOOK
YouTube for Business: Online Video Marketing for Any Business
Michael Miller
$14.54

About this product:

To any businessperson or marketing professional, YouTube’s 20 million viewers are a tempting target.
How can you tap into the potential of YouTube to promote your business and sell your products or services?

The answers in YouTube for Business show you how to make YouTube part of your online marketing
plan–and drive traffic to your company’s website. In this book you’ll learn how to:

• Develop a YouTube marketing strategy

• Decide what types of videos to produce

• Shoot great-looking YouTube videos–on a budget

• Edit and enhance your videos

• Create a presence on the YouTube site

• Manage a video blog

• Generate revenues from your YouTube videos

• Produce more effective YouTube videos

Includes profiles of

successful businesses

• Blendtec

• Charles Smith Pottery

• Annette Lawrence, ReMax ACR Elite Group, Inc.

• Stone Brewing Company

• D-Link

Author Michael Miller has written more than 80 how-to books over the past two decades, with more than

one million copies in print. His best-selling books include YouTube 4 You, Tricks of the eBay Business Masters,

Absolute Beginner’s Guide to Computer Basics, and Googlepedia: The Ultimate Google Resource.

Front cover quote:

“Never thought you could use YouTube for your business? Well, think again! This book gives you

a complete overview of why, how, and the technology to get you started.”

– Rhonda Abrams, USAToday small business columnist and author of
Successful Marketing: Secrets & Strategie

BOOK
The Business of Media Distribution: Monetizing Film, TV and Video Content in an Online World
Jeff Ulin
$28.34

About this product:

Written by the insider who headed sales for Lucasfilm across distribution markets and managed the release of Star Wars Episode III, this is the first book to show how all related media distribution markets, including television, video and online, work together and independently to finance and maximize profits on productions. It demystifies how an idea moves from concept to profits and how distribution quietly dominates an industry otherwise grounded in high profile elements (production, marketing, creative, finance, law).

The book provides a unique apprenticeship to the business, illuminating at a macro level how an idea can move from concept to generating $1 Billion, relating theory and practice in the context of the maturation of global market segments, and exposing the devil in the detail that impacts bottom line profits.

Producers, media executives, students and entertainment attorneys in specific niches will benefit from this wide-ranging look at the business across various distribution outlets, including theatrical, video, television, online, merchandising, video-on-demand, etc. This book is officially endorsed by Variety magazine.

* Covers the entire range distribution outlets; learn how your speciality relates to the big picture
* The definitive book on how studios and networks make money; apply the knowledge and concepts to your business - endorsed by Variety magazine!
* Demystifies net and gross: learn how/when you get the money once you've produced a film
*Includes perspectives from leading industry executives from studios, networks and online leaders, including Fox, Paramount, MGM, ABC, Lucasfilm, Pixar, YouTube, Hulu, Amazon, etc.
*Illustrates historical film windows, the economic drivers behind them, and how online and digital delivery applications are changing the landscape
* Relates economic theory, in the trenches practices, market history and current trends
*Explores and highlights online influences to each sub-distribution market (e.g., film, video, TV) throughout the development, production, financing, marketing and distribution chain

BOOK
How to Do Everything with Online Video
Andrew Shalat
$5.37

About this product:

Create great videos and post them on the Web

Here is the ultimate guide to planning, creating, editing, and sharing video content online. You will discover how to shoot professional-quality videos, edit the files, prepare clips for posting online, and share video projects through a variety of websites, blogs, and podcasts. Hands-on tutorials for the easiest and best video editing software for use on PCs and Macs are included.The book also features a valuable overview of camera techniques, story-telling concepts, and advice on lighting and sound.

BOOK
Plugged In: A Clinicians' and Families' Guide to Online Video Game Addiction
Terry R. Waite
$6.00

About this product:
An epidemic has been growing over the past ten years. What had started out as a simple game has grown into a social dilemma. Video games without pause buttons are played worldwide by easily over ten million gamers. Their hold on gamers has led to suicides, homicides, and dying of malnutrition in the worst-case scenarios. In the better instances, they have ruined families, educations and careers. Plugged In is a family’s and clinician’s best friend in the war against online game addiction. Secrets of the biological and psychological factors of online game addiction are revealed by a clinician and experienced video gamer. Tools for assessment and step-by-step treatment recommendations are provided. Learn the language of gamers and why it is so hard for them to unplug from online games and get back into life.

BOOK
Make Your Music Video and Put It Online
Robert Safir
$16.50

About this product:
With the popularity of YouTube, Facebook, Vimeo, MySpaceTV, and other video services, musicians are using the video format more than ever. In fact, making a video and getting it seen is a vitally important part of marketing your music or band. This book will help you learn how to produce a high-quality, high-production value, low-budget music video and let the world know about it through the Internet. First, the book offers suggestions for choosing and recording a song appropriate for video. Then you'll learn the basics of filming the video, post-production editing, music synchronization, and video formats optimized for online video. Finally, you’ll learn to upload the video to popular online music and social networking sites and how to drive traffic to your new video masterpiece. Throughout the book, you will familiarize yourself with more than just the techniques involved – you will gain knowledge of the strategy behind those techniques. You will not only become a better-prepared creative director of your project, but a savvier marketer – one who knows old-school PR tactics as well as the latest, cutting-edge new school techniques for presenting yourself in the best possible light. This is more than a book about how to make a music video – it’s a guide to marketing your music in the 21st century.