About this product: YouTube is one of the most well-known and widely discussed sites of participatory media in the contemporary online environment, and it is the first genuinely mass-popular platform for user-created video. In this timely and comprehensive introduction to how YouTube is being used and why it matters, Burgess and Green discuss the ways that it relates to wider transformations in culture, society and the economy. The book critically examines the public debates surrounding the site, demonstrating how it is central to struggles for authority and control in the new media environment. Drawing on a range of theoretical sources and empirical research, the authors discuss how YouTube is being used by the media industries, by audiences and amateur producers, and by particular communities of interest, and the ways in which these uses challenge existing ideas about cultural ‘production’ and ‘consumption’. Rich with both concrete examples and featuring specially commissioned chapters by Henry Jenkins and John Hartley, the book is essential reading for anyone interested in the contemporary and future implications of online media. It will be particularly valuable for students and scholars in media, communication and cultural studies.
Here is the ultimate guide to planning, creating, editing, and sharing video content online. You will discover how to shoot professional-quality videos, edit the files, prepare clips for posting online, and share video projects through a variety of websites, blogs, and podcasts. Hands-on tutorials for the easiest and best video editing software for use on PCs and Macs are included.The book also features a valuable overview of camera techniques, story-telling concepts, and advice on lighting and sound.
Written by the insider who headed sales for Lucasfilm across distribution markets and managed the release of Star Wars Episode III, this is the first book to show how all related media distribution markets, including television, video and online, work together and independently to finance and maximize profits on productions. It demystifies how an idea moves from concept to profits and how distribution quietly dominates an industry otherwise grounded in high profile elements (production, marketing, creative, finance, law).
The book provides a unique apprenticeship to the business, illuminating at a macro level how an idea can move from concept to generating $1 Billion, relating theory and practice in the context of the maturation of global market segments, and exposing the devil in the detail that impacts bottom line profits.
Producers, media executives, students and entertainment attorneys in specific niches will benefit from this wide-ranging look at the business across various distribution outlets, including theatrical, video, television, online, merchandising, video-on-demand, etc. This book is officially endorsed by Variety magazine.
* Covers the entire range distribution outlets; learn how your speciality relates to the big picture * The definitive book on how studios and networks make money; apply the knowledge and concepts to your business - endorsed by Variety magazine! * Demystifies net and gross: learn how/when you get the money once you've produced a film *Includes perspectives from leading industry executives from studios, networks and online leaders, including Fox, Paramount, MGM, ABC, Lucasfilm, Pixar, YouTube, Hulu, Amazon, etc. *Illustrates historical film windows, the economic drivers behind them, and how online and digital delivery applications are changing the landscape * Relates economic theory, in the trenches practices, market history and current trends *Explores and highlights online influences to each sub-distribution market (e.g., film, video, TV) throughout the development, production, financing, marketing and distribution chain
About this product: An epidemic has been growing over the past ten years. What had started out as a simple game has grown into a social dilemma. Video games without pause buttons are played worldwide by easily over ten million gamers. Their hold on gamers has led to suicides, homicides, and dying of malnutrition in the worst-case scenarios. In the better instances, they have ruined families, educations and careers. Plugged In is a family’s and clinician’s best friend in the war against online game addiction. Secrets of the biological and psychological factors of online game addiction are revealed by a clinician and experienced video gamer. Tools for assessment and step-by-step treatment recommendations are provided. Learn the language of gamers and why it is so hard for them to unplug from online games and get back into life.
To any businessperson or marketing professional, YouTube’s 20 million viewers are a tempting target. How can you tap into the potential of YouTube to promote your business and sell your products or services?
The answers in YouTube for Business show you how to make YouTube part of your online marketing plan–and drive traffic to your company’s website. In this book you’ll learn how to:
• Develop a YouTube marketing strategy
• Decide what types of videos to produce
• Shoot great-looking YouTube videos–on a budget
• Edit and enhance your videos
• Create a presence on the YouTube site
• Manage a video blog
• Generate revenues from your YouTube videos
• Produce more effective YouTube videos
Includes profiles of
successful businesses
• Blendtec
• Charles Smith Pottery
• Annette Lawrence, ReMax ACR Elite Group, Inc.
• Stone Brewing Company
• D-Link
Author Michael Miller has written more than 80 how-to books over the past two decades, with more than
one million copies in print. His best-selling books include YouTube 4 You, Tricks of the eBay Business Masters,
Absolute Beginner’s Guide to Computer Basics, and Googlepedia: The Ultimate Google Resource.
Front cover quote:
“Never thought you could use YouTube for your business? Well, think again! This book gives you
a complete overview of why, how, and the technology to get you started.”
– Rhonda Abrams, USAToday small business columnist and author of Successful Marketing: Secrets & Strategie
About this product: With millions of viewers looking to the Web as their source of entertainment and news, high-quality Web video is in demand like never before. Whether you’re an expert in video production or are just getting started, you need to know how to produce the best video possible for the Web and then make sure it gets seen by a wide audience.
Here to guide you on everything about planning and shooting, editing, choosing a distributor, marketing your video, and making a profit, author and producer Jennie Bourne takes you through the steps to getting your video from concept to prominence on the Web.
Web Video gives you practical, step-by-step instruction and advice from top experts in the field, with hands-on projects and footage available for download at the author’s Web site, www.webvideobook.tv. You’ll learn everything you need to know to create great video, get it noticed, and make it pay off, including:
Web video production techniques for a variety of genres, including events, interviews, how-tos, video blogs, and news and dramatic shows
What it takes to make your video a viral hit on the Web
How to shoot high-quality video that stands out, with real-world tips from Web video professionals
Editing techniques that draw in viewers and hold their attention
Compression and formatting tips to make your video look great
Advice on creating a distribution plan that fits your needs
How to profit from advertising or selling your video
About this product: Get Streaming with this fun, easy-to-read guide!
Streaming your audio and video online is inexpensive, easy, and fun. Get the fast results you need with Get Streaming! - a step-by-step, introductory level book that gets you up and running today.
Streaming media technology is growing into an indispensable part of a successful business communications strategy. This book will not only give you a professional boost, it will help you deliver your home videos to family and friends anywhere in the world!
Why slog through a technology tome for weeks when you can start right now with the simple, easy-to-follow procedures in this book. Use the comprehensive glossary of terms with one sentence definitions to lay the foundation for your streaming know-how. You'll take away a practical understanding of streaming media without feeling overwhelmed by confusing detail. Tips and insights from leading streaming pros are also at your fingertips.
Whether you want to stream a corporate video, home videos, or your favorite music for friends - after reading this book, you will:
* Understand the three steps of streaming: Capture, Encode, Broadcast * Install free streaming software, capture raw media, encode into a streamable file, place that file on a streaming server, and link it all up to the Internet! * Know the fundamentals of how the Internet works in relation to streaming media * Build simple, effective streaming applications with free tools * Learn how to make the right streaming media technology choices, including codecs, for your specific situation * Understand RealVideo, Windows Media, QuickTime, Flash MX and MPEG-4 software * Make informed choices from among the leading streaming media content creation tools made by RealNetworks, Microsoft, Apple Computer, and Macromedia * Master the steps for creating on-demand streaming audio and video files as well as learning about live audio and video streaming * Understand the computer hardware and Internet bandwidth you'll need for maximum success * Glimpse the future business and career opportunities in the expanding streaming media field.
- Learn how to stream audio and video anytime, anywhere - For anyone who likes computers and surfs the web! - Covers RealVideo, Windows Media, QuickTime, Flash MX and MPEG-4
Economics has become a bestselling text through its step-by-step introduction to both micro- and macroeconomics. This package contains a book and two 40-minute DVDs, which feature the bestselling tutorial software DiscoverEcon as well as all-new videos with Paul Solman of "The News Hour with Jim Lehrer." Three bonus chapters are available online for further information, while lively vignettes give life to central themes.
About this product: In early 2009, Amazon will make its online pay-per-view service accessible to Roku Player owners that currently have access to Netflix online content. Best of all, the Internet-to-TV device is relatively easy to install using a WiFi network.
About this product: This short & informative YouTube Guide is a must have for any Online Entrepreneur, Computer Guru, or Internet Junky looking to make some extra income using the free services provided by the amazing Youtube.com. I'll not only show you how to make a YouTube video very easily, but also show you how to actually make money from home by marketing other companies products and /or services. YouTube is not only for Entertainment but it provides the ability to generate Web Traffic to even the smallest of businesses, with little to no work involved. When it comes to the World Wide Web (WWW) the possibilities are truly endless. So I hope you enjoy the book and if you have any questions feel free to visit (www.HeatherLovely.Info) and drop me an email once my site is finished. Human-Computer Interaction along with Social Networking is the wave of the future when it comes to make money from home or starting a home based business.
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