BOOK
The pre-emptive strike. (negative campaigning) (24 Winning Ideas): An article from: Campaigns & Elections
David Hill
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This digital document is an article from Campaigns & Elections, published by Campaigns & Elections, Inc. on January 1, 1993. The length of the article is 464 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: The success of a political campaign may also depend on how early negative advertising is used against an opponent. Of importance in launching such an early strike are knowledge about the opponent's media buying schedule and capacity to respond to negative advertising. An early negative campaign can help deplete the resources of a political opponent. Success with this strategy largely depends on early planning and anticipation of potential problems.
Citation Details
Title: The pre-emptive strike. (negative campaigning) (24 Winning Ideas)
Author: David Hill
Publication: Campaigns & Elections (Refereed)
Date: January 1, 1993
Publisher: Campaigns & Elections, Inc.
Volume: v13 Issue: n5 Page: p38(1)
Distributed by Thomson Gale