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BOOK
The Art of Public Speaking
Stephen E. Lucas
$60.00

About this product:
Lucas' The Art of Public Speaking is the leading public speaking textbook in the field. Whether a novice or an experienced speaker when beginning the course, every student will learn how to be a better public speaker through Lucas' clear explanations. Creative activities, vivid examples, annotated speech samples, and foundation of classic and contemporary rhetoric provide students a strong understanding of public speaking.

When instructors teach from this textbook, they benefit from Lucas' Integrated Teaching Package. The Annotated Instructor's Edition and Instructor's Manual, both written by Steve Lucas, provide teaching tips and give outlines on how to use the various supplements. As a result, instructors are able to see various teaching examples, how to integrate technology, and analyses and discussion questions for video clips in class. The Annotated Instructor's Edition, Instructor's Manual, Test Bank, CDs, videos,and other supplements provide instructors the tools needed to create a dynamic classroom. This edition has a supplement to meet the needs of online classes,Teaching Public Speaking Online with The Art of Public Speaking.

BOOK
The Last Days of Old Beijing: Life in the Vanishing Backstreets of a City Transformed
Michael Meyer
$14.93

About this product:

A fascinating, intimate portrait of Beijing through the lens of its oldest neighborhood, facing destruction as the city, and China, relentlessly modernizes.

Soon we will be able to say about old Beijing that what emperors, warlords, Japanese invaders, and Communist planners couldn’t eradicate, the market economy has. Nobody has been more aware of this than Michael Meyer. A long-time resident, Meyer has, for the past two years, lived as no other Westerner—in a shared courtyard home in Beijing’s oldest neighborhood, Dazhalan, on one of its famed hutong (lanes). There he volunteers to teach English at the local grade school and immerses himself in the community, recording with affection the life stories of the Widow, who shares his courtyard; coteacher Miss Zhu and student Little Liu; and the migrants Recycler Wang and Soldier Liu; among the many others who, despite great differences in age and profession, make up the fabric of this unique neighborhood.

Their bond is rapidly being torn, however, by forced evictions as century-old houses and ways of life are increasingly destroyed to make way for shopping malls, the capital’s first Wal-Mart, high-rise buildings, and widened streets for cars replacing bicycles. Beijing has gone through this cycle many times, as Meyer reveals, but never with the kind of dislocation and overturning of its storied culture now occurring as the city prepares to host the 2008 Summer Olympics.

Weaving historical vignettes of Beijing and China over a thousand years through his narrative, Meyer captures the city’s deep past as he illuminates its present. With the kind of insight only someone on the inside can provide, The Last Days of Old Beijing brings this moment and the ebb and flow of daily lives on the other side of the planet into shining focus.

BOOK
Word of Mouth Marketing: How Smart Companies Get People Talking
Andy Sernovitz
$15.00

About this product:

Who Is Talking About You?

Master the art of word of mouth marketing with this fun, practical, hands-on guide.

With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth.

Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of blogs, communities, viral email, evangelists, and buzz—when to use them and how simple it is to make them work.

Learn what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner—and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion—and why some multi-million-dollar advertising campaigns fail to get noticed.

Open your eyes to a new way of doing business—that honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends.

BOOK
Public Speaking for College & Career
Hamilton Gregory
$69.97

About this product:
I ordered this for a college class, but found it would be helpful for anyone wanting to perfect their public speaking skills.
Very user-friendly, practical information. Also, shipped quickly.

BOOK
Our Daily Meds: How the Pharmaceutical Companies Transformed Themselves into Slick Marketing Machines and Hooked the Nation on Prescription Drugs
Melody Petersen
$14.96

About this product:

In the last thirty years, the big pharmaceutical companies have transformed themselves into marketing machines selling dangerous medicines as if they were Coca-Cola or Cadillacs. They pitch drugs with video games and soft cuddly toys for children; promote them in churches and subways, at NASCAR races and state fairs. They’ve become experts at promoting fear of disease, just so they can sell us hope.

No question: drugs can save lives. But the relentless marketing that has enriched corporate executives and sent stock prices soaring has come with a dark side. Prescription pills taken as directed by physicians are estimated to kill one American every five minutes. And that figure doesn’t reflect the damage done as the overmedicated take to the roads.

Our Daily Meds connects the dots for the first time to show how corporate salesmanship has triumphed over science inside the biggest pharmaceutical companies and, in turn, how this promotion driven industry has taken over the practice of medicine and is changing American life.

It is an ageless story of the battle between good and evil, with potentially life-changing consequences for everyone, not just the 65 percent of Americans who unscrew a prescription cap every day. An industry with the promise to help so many is now leaving a legacy of needless harm.

BOOK
Public Administration: Concepts and Cases
Richard Stillman
$67.19

About this product:

Public Administration: Concepts and Cases offers a unique and highly regarded framework in which conceptual readings are paired with contemporary case studies that reflect real-world examples of administrative work, as well as new thinking and developments in the field.

Case studies and examples cover topics such as the Columbia space shuttle disaster, the shootings at Columbine High School, the AIDS epidemic, and the war in Iraq—making it easy to engage students in the readings.

The readings include introductions, annotations, and discussion questions.
Chapters contain review questions, key terms, and suggestions for further reading.
Pertinent topics include ecology and decision-making, intergovernmental relations, information networks, and ethics. A topical table of contents makes it easy to choose subjects of particular interest.

BOOK
Public Policymaking: An Introduction
James E. Anderson
$57.80

About this product:

To explain the fundamentals of public policy, this best-selling text focuses on the process behind the crafting of legislation. By examining the individual steps—from identifying a problem, to agenda setting, to evaluation, revision, or termination of a policy—students are able to see how different factors influence the creation of policy. Each chapter features at least one case study to illustrate how general ideas are applied to specific policy issues.

Recent policy enactments dissected for discussion include the 2002 Bipartisan Campaign Reform Act, the 2002 National Commission on Terrorist Attacks, 1996 Federal Agricultural Improvement and Reform Act, and the PATRIOT Act.
Up-to-date examples—including coverage of Election 2004—help students make sense of difficult topics.

BOOK
The Tragedy of Great Power Politics
John J. Mearsheimer
$12.23

About this product:
A decade after the cold war ended, policy makers and academics foresaw a new era of peace and prosperity, an era in which democracy and open trade would herald the "end of history." The terrorist attacks of September 11, 2001, sadly shattered these idyllic illusions, and John Mearsheimer's masterful new book explains why these harmonious visions remain utopian.

To Mearsheimer, great power politics are tragic because the anarchy of the international system requires states to seek dominance at one another's expense, dooming even peaceful nations to a relentless power struggle. Mearsheimer illuminates his theory of offensive realism through a sweeping survey of modern great power struggles and reflects on the bleak prospects for peace in Europe and northeast Asia, arguing that the United States's security competition with a rising China will intensify regardless of "engagement" policies.

BOOK
Set Your Voice Free: How To Get The Singing Or Speaking Voice You Want
Donna Frazier
$8.04

About this product:
For anyone who wants to turn his dreams of singing into reality, for anyone who is self-conscious about speaking or singing in public, for anyone who hates the sound of her own voice on answering machines-SET YOUR VOICE FREE offers the solution. With innovative techniques and enjoyable exercises that have worked wonders with his professional clients, the internationally acclaimed vocal coach Roger Love demonstrates how to carry a tune, expand vocal range, and speak with ease, confidence, and effectiveness. - Roger Love is one of the foremost vocal and singing authorities in the world, having coached leading actors, celebrity speakers, and musicians, including Billy Baldwin; Mtley Cre; Earth, Wind Fire; Billy Idol; the Jacksons; Martin Landau; Def Leppard; Phish; Iggy Pop; and Anthony Robbins.

BOOK
My Body Is Private (Albert Whitman Prairie Books)
Linda Walvoord Girard
$6.95

About this product:
After reading the reviews, I ordered this book thinking that it would be appropriate for my 3-year old. It seems too advanced for a child that age. There is a part of the book where the girl does not want her uncle to touch her because he holds her in his lap and rubs her arms and makes her uncomfortable, and another picture where her older brother "pins her down," and tickles her until it hurts, so the father has to tell him to stop. The mother also warns the child that others might want to take pictures of her private parts. While I understand that these are important illustrations of unwanted behavior, they don't seem right for a younger child. The text is also geared toward a school-aged child.