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BOOK
Running a Public Company: From IPO to SEC Reporting (Wiley)
Steven M. Bragg
$58.95

About this product:

Praise for Running a Public Company:

From IPO to SEC Reporting

"Steve Bragg's book is an essential read for anyone contemplating a public offering or taking on leadership responsibility in a public company. Not only does he explain the complicated aspects of registration and reporting, he provides practical examples of policies, procedures, and controls to keep a public company on the right track. This book is easy to follow and will continue to be a resource for the reader."
—Tom Wilkinson

PMB Helin Donovan, LLP

"I will recommend Running a Public Company: From IPO to SEC Reporting to my clients and consulting colleagues as an excellent resource. The book provides helpful guidance about the decision to go public, and about managing the requirements once a company is public. Steve Bragg's extensive knowledge stems from actual business experience, and his writing style makes a complex topic easier to follow and understand."
—Valerie G. Walling, CPA, CMC

Management and Internal Controls Consultant

"I highly recommend Steve's new book, Running a Public Company: From IPO to SEC Reporting, because it's a reference manual and insider's guide that contains a treasure trove of valuable insights certain to help managers, accountants, and attorneys navigate through the countless challenges that arise when taking (and keeping) a company public."
—Matthew Posta, Esq., CPA,

Vice President of Finance, Key Air, LLC

"Mr. Bragg has done an excellent job of demystifying what is required to run your company and sell your stock in the public markets. I consider this a must-read for anyone considering a public offering or working with a public company."
—Wray Rives, CPA

"Running a Public Company: From IPO to SEC Reporting is an incredibly exhaustive guide to going public, spanning the process from first deciding to take the leap to filing with the SEC and everything in between—so comprehensive that it even includes the SEC's account number for paying filing fees! This is yet another Steven Bragg title for professionals that takes a complicated and oftentimes confusing process and breaks it down into simple, easy-to-follow steps. Should our company ever decide to make that jump, it is reassuring to know that Running a Public Company has laid out the path before us in perfect detail. Whether used as a reference or a guide, Mr. Bragg makes the process simple, clear, and amazingly straightforward."
—Adrienne Gonzalez, Project Coordinator, Roger CPA Review

Chief Information Officer, JrDeputyAccountant.com

"The first A to Z guide that I have seen. An excellent reference for management and investors alike."
—Brian A. Lebrecht, Esq.

President, The Lebrecht Group, APLC

BOOK
Direct Public Offerings: The New Method for Taking Your Company Public
Drew Field
$6.20

About this product:
THE NEW METHOD FOR TAKING YOUR COMPANY PUBLIC Direct Public Offerings thoroughly explains how small, mid-size and large companies can successfully sell stock directly to their customers and how investors can profit from this hot new trend in corporate growth. This book will introduce you to the revolutionary field of direct public offerings, explaining in user-friendly terms what it is, how and why it works and how to do it with your company. With increasing numbers of growing businesses participating in the past five years, direct public offerings have become a viable alternative for both companies and investors. In Direct Public Offerings, Drew Field, the pioneer in applying direct marketing technology to selling securities, thoroughly covers everything from government regulations to correct market timing and pricing your shares. Informative sections include:

--The step-by-step process to executing a direct public offering

--Why now is a great time to go public

--Legal and accounting issues in easy-to-understand terms

--How to determine if public ownership is right for your company

--How to make your company appealing to investors

--How to market shares on the Internet

--Case studies of successful offerings

BOOK
The Ernst & Young Guide to Taking Your Company Public
Tom Milan
$1.03

About this product:
Ernst & Young experts provide essential information on how the going public procedure works including what it means to become a public company, who should be involved in the process, underwriting your offering, the registration procedure and alternative sources of financing. Explains, in plain English, all SEC rules and regulations for taking an enterprise public.

BOOK
Reverse Mergers: Taking a Company Public Without an IPO
David N. Feldman
$50.37

About this product:
Berkshire Hathaway, Turner Broadcasting System, Texas Instruments, Tandy Corporation, Occidental Petroleum, Muriel Siebert & Co., Blockbuster Entertainment, and the New York Stock Exchange all went public without doing initial public offerings. The did so by means of the reverse merger--a method by which a private company buys a majority stake in a public one and thereby becomes public itself.

Reverse Mergers are far more versatile than IPOs. A great number of companies in a wide variety of situtations can use the technique successfully. Reverse mergers are particularly advantageous to smaller companies, many of which are cut out of the IPO market because they do not reach the restrictive criteria set by investment banks.

Written for private company CEOs, CFOs, and the investment bankers, lawyers, and accountants who advise them, this book is the first to explain how reverse mergers work, from both a business and legal perspective. Topics covered include: the pros and cons of going public, deal structures and mechanics, financing, winning market support, best (and worst) practices, due diligence, the regulatory regime, working with companies outside the United States (especially in China), specified purpose acquisition companies (SPACs), and Form 10-SB shells. Anyone interested in the capital markets will want to understand this valuable technique.

BOOK
Going Public: Everything You Need to Know to Take Your Company Public, Including Internet Direct Public Offerings
Ron Schultz
$20.93

About this product:
Venture capitalist and IPO expert James Arkebauer tells readers everything they need to know to take their company public, including Internet Direct Public Offerings. "Going Public" is the definitive bible for CEOs, members of the IPO team, investors, and for anyone who needs to understand the process by which a company raises money by "going public".

BOOK
Corporate Governance for Public Company Directors
Martin Lowy
$97.00

About this product:
Corporate Governance for Public Company Directors takes you step-by-step through the new regulatory requirements that now shape the role of the corporate director. You'll find all of the information you need, including complete coverage of:

Sarbanes-Oxley Act
NYSE Rules
NASDAQ Rules

In this essential new work, the author:

+ explains the roles boards play in giving strategic direction to the company, in reviewing proposed acquisitions and declaring dividends, as well as the difficulties they face in change of control situations.

+guides directors in the practicalities of how to establish agendas and review minutes.

+provides tips on how to establish a productive and manageable flow of information.

+evaluates the use of independent legal counsel and other advisers, and investigations, as well as the roles directors should play in communications with shareowners and other constituencies through proxy statements, SEC filings and on-line conference calls.

+devotes several chapters to the more limited impact of the new rules on boards of mutual funds and non-U.S. issuers.#

Finally, and of great value, the author tells directors how to work together cohesively, what "red flags" to look for that signal trouble on the horizon and what factors to consider in deciding whether to accept a directorship ... or resign from one!|

Many of the book's best chapters are short and pithy. A few chapters, such as those on the specialized roles of the compensation and audit committees under the new standards, require (but reward) patience with the detail. These have become complex technical subjects that are almost meaningless without the details.|

The number of practical suggestions in this little book is amazing, and although not every corporate governance expert will agree with every suggestion, taken as a whole, the compendium is uniquely useful. Having himself been a senior corporate officer and director, and a partner in two national law firms, as well as independent counsel to mutual fund and other boards, the author knows, as much as anyone today, whereof he writes.|

Turn to Corporate Governance for Public Company Directors for quick, expert advice on what directors need to know about the new rules, and how to be a hero in today's corporate climate.

BOOK
Floating Your Company: The Essential Guide to Going Public
$90.15

About this product:
"Floating Your Company" covers every aspect of the flotation process and gives advice on the issues facing any company considering flotation - whether it be on the main board of the London stock exchange or on the alternative investment market (AIM), the exchange's market specifically tailored to growing businesses. It explains the strategic issues that may arise, as well as the inevitable changes that occur - both in terms of the day-to-day running of the business and in the overall company culture. It considers the initial decision to float, flotation alternatives, the use of professional advisers, the listing process and the continuing obligations post-flotation. This new edition also includes a new section on considerations for shareholders and directors, including tax issues, funding expansion and acquisitions, and the impact of increasing FSA regulations.

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