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BOOK
Losing My Virginity: How I've Survived, Had Fun, and Made a Fortune Doing Business My Way
Richard Branson
$22.00

About this product:
In this autobiography, Virgin Group founder Richard Branson says one of his prime business criteria is "fun." Fun made Branson a billionaire, and few business memoirs are one-billionth as fun as Branson's, nor as niftily written. Not only does it relate his side of near-death corporate experiences, it tells how the chairman literally cheated death by gun, shipwreck, and balloon crash.

Branson's empire--now encompassing interests in an airline, pop music, soda pop, e-commerce, and financial services--began when the dyslexic 16-year-old dropped out of school in 1968 to found the British magazine Student. His headmaster said, "I predict that you will either go to prison or become a millionaire." Briefly imprisoned for dodging customs selling records, Branson got his first million by releasing Tubular Bells, a maverick recording all the stuffy executives rejected. (1998's Tubular Bells III puts the series' sales over 20 million.)

Despite wild tales of Branson's wife-swapping and Keith Richards fleeing naked from Branson's studio at gunpoint with another man's woman, the most shocking parts of the memoir concern British Airways' James Bond-like "dirty tricks" campaign against Virgin Atlantic, resulting in the biggest award for damages in English history.

Though it's filled with famous names, witty quotes, and pulse-pounding accounts of lunatic balloon adventures, it is as a business thriller that the book really scores. His instinctive bet-the-ranch tactics could cost him all, or earn another billion. Either way, Branson will likely remain the most entertaining entrepreneur in Europe. --Tim Appelo

BOOK
Business the Richard Branson Way: 10 Secrets of the World's Greatest Brand Builder (Big Shots Series)
Des Dearlove
$11.37

About this product:
In many ways, Richard Branson and his company the Virgin Group are unique. In an era dominated by strategists, Branson is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Never before has a single brand been so successfully deployed across such a diverse range of goods and services. Branson is the ultimate brand builder.

So how does he do it? Now bought completely up to date for this new edition, Business the Richard Branson Way, not only reveals the secrets of Branson's remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career. From picking on someone bigger than you to moving faster than a speeding bullet, and from making work fun to keeping the common touch, you have in your hands the secrets of phenomenal success.

Contents

Richard Branson Revisited
The Life and Times of Richard Branson
One Pick on Someone Bigger Than You
Two Do the Hippy, Hippy Shake
Three Haggle - Everything's Negotiable
Four Make Work Fun
Five Do Right By Your Brand
Six Smile for the Cameras
Seven Don't Lead Sheep, Herd Cats
Eight Faster than a Speeding Bullet
Nine Size Does Matter
Ten Never Lose the Common Touch
How to Build a Brand the Branson Way
Last Word

BOOK
Screw It, Let's Do It Expanded: Lessons in Life and Business
Richard Branson
$8.28

About this product:
Richard Branson is an iconic businessman. In "Screw It, Let's Do It", he shares the secrets of his success and the invaluable lessons he has learned over the course of his remarkable career. As the world struggles with the twin problems of global recession and climate change, Richard explains why it is up to big companies like Virgin to lead the way in finding a more holistic and environmentally friendly approach to business. He also looks to the future and shares his plans for taking his business and his ideas to the next level. Richard reveals the new and exciting areas into which Virgin is currently moving, including biofuels and space travel, and brings together all the important lessons, good advice and inspirational adages that have helped him along the road to success. This is a fantastic motivational book that will help every reader achieve their own dreams.

BOOK
Business Stripped Bare: Adventures of a Global Entrepreneur
Sir Richard Branson
$5.29

About this product:

Sir Richard Branson is one of the world’s most successful entrepreneurs and his Virgin Group is one of the most recognised lifestyle brands, trusted and enjoyed by many millions of people.

Now, in his trademark charismatic and honest style, Richard shares the inside track on some of his greatest achievements over forty years in business as well as the lessons he has learned from his setbacks. In Business Stripped Bare, he discusses why he took on one of the world’s biggest superbrands, how he built Virgin Mobile USA into the fastest growing company in history to reach a billion dollars in revenue, faster than Microsoft, Google or Amazon.com, and how Richard is the only person in the world to have built seven billion dollar companies from scratch in seven completely different sectors.

Richard tells the story behind the launch of Virgin America, his new airline in the USA, how Virgin Galactic is set to initiate a new era of space tourism from a spaceport deep in the Mojave desert, and what he has learned about business from a diverse group of leaders, including Nelson Mandela, Jack Welch, Herb Kelleher, Steve Jobs and the founders of Google. He also shares his thoughts on the changing face of the global economy and how businesses worldwide need to work together to tackle environmental challenges and invest in the future of our world.

Combining invaluable advice with remarkable and candid inside stories, Business Stripped Bare is a dynamic, inspirational and truly original guide to success in business and in life. Whether you are an executive, an entrepreneur or just starting out in the business world, Richard strips down business to show how you can succeed and make a difference.

BOOK
Business Stripped Bare: Adventures of a Global Entrepreneur
Sir Richard Branson
$23.50

About this product:
From its creation as a mail-order record company to the literal launch of Virgin Galactic, today Virgin is one of the premier 'way-of-life' brands in the world, trusted and enjoyed by many millions of people. In Business Stripped Bare, Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant and audacious deals. Discover why Virgin tried to take on one of the world's biggest superbrands, how Virgin Mobile USA holds the record as the fastest company in history to generate revenues of over one billion dollars (faster than Microsoft, Google and Amazon) and how Richard is the only person in the world to have built eight billion-dollar companies from scratch in eight different sectors. What qualities does Richard look for in the people he hires? How does he manage a crisis? Who are the entrepreneurs he most admires? Find out the true story behind Virgin Blue's success in Australia, what really happened when Virgin bid for Northern Rock and why Richard believes all businesses must work with governments to tackle climate change and invest in the future of our planet. Combining invaluable advice with the remarkable and candid inside stories of Virgin's greatest achievements, as well as some of its setbacks, Business Stripped Bare is a dynamic, inspirational and truly original guide to success in business and in life. Whether you are an executive, an entrepreneur or are just starting out, Richard strips business down to show how you can succeed and make a difference.

BOOK
Globalisation: Laid Bare Lessons in International Business
Richard Branson
$6.99

About this product:
How does globalisation affect our economy and how did it cause the financial melt-down. In this unique book twelve global thinkers and business people give their view on the threats and opportunities that lie ahead. Included among the contributors are Jim O'Neill head of Goldman Sachs research who coined the phrase BRIC (Brazil, Russia, India, China) countries; alternative globalisation expert and ecofeminist Vandana Shiva, bestselling author and 2006 Nobel Prize Winner Muhammad Yunus.

BOOK
Richard Branson: The Authorised Biography
Mick Brown
$0.14

About this product:
The authorized biography of the dynamic British entrepreneur and adventurer. Through the huge successes of Virgin Music and his airline Virgin Atlantic, Richard Branson's name has become a byword for entrepreneurial flair. This new authorized biography examines Branson's ongoing battle with British Airways for supremacy of the skies as well as the expansion of the Virgin name into film, rail transport, and personal finance. It also looks at Branson's fight to run Britain's National Lottery and his much-publicized attempt to fly around the world in a hot-air balloon. A balanced assessment of the Branson phenomenon and an engaging portrait of a man of formidable energy and ambition. Mick Brown is a journalist and the author of American Heartbeat. 544 pp 4 1/2 x 7 16 pp b/w photos

BOOK
Losing My Virginity
Richard Branson
$13.85

About this product:
This is the bestselling autobiography of iconic entrepreneur Sir Richard Branson, featuring his take on his latest business ventures, personal achievements and intrepid adventures. You'll discover how Sir Richard is committed to building a better world through responsible, holistic business practices and ventures such as the Virgin Health Bank, which is contributing to regenerative medicine, Virgin Fuels, which has pledged GBP200 million to renewable energy projects, and his company's charitable arm, Virgin Unite. You'll also learn about how Sir Richard and his company are reaching for the stars in a new era of commercial space travel with Virgin Galactic. With insights into this very public figure's personal life as well as his business successes and the lessons he's learned along the way, this is an amazing memoir, motivational business guide and inspiring story that will capture your imagination.

BOOK
Screw It, Let's Do It (Expanded Edition): 14 Lessons on Making It to the Top While Having Fun & Staying Green
Sir Richard Branson
$4.76

About this product:

In 1968, a young man named Richard Branson began an improbable journey. From opening a tiny record store, called Virgin Records, on the second floor of a building in London, Richard went on to become the head of one of the world’s most universally recognized and respected groups of companies. The Virgin name has become a truly global brand and Richard its charismatic public face. His story is awe-inspiring, breathtaking, and often just plain fun. From airlines to mobile phones, round-the-world balloon flights to space travel, a Caribbean island and a South African game reserve, it’s clear that Richard Branson is having the time of his life. Some people say that everything Richard touches turns to gold. But the truth is, behind the fun-loving persona lies a dedicated and dynamic businessman who has sweated buckets for every dollar he’s made. He has taken his share of falls, just like all of us, and picked himself up and gotten right back into the game. And throughout it all—working, succeeding, failing, trying again—Richard Branson has indeed been having fun. He hasn’t done it all alone. He has learned from and been inspired by many remarkable people, from politicians, scientists, writers, and co-workers to his own mother and father. Screw It, Let’s Do It shares some of Richard Branson’s lessons in life and business that range from good, practical advice to more esoteric inspirations—all of which have made the head of Virgin Group what he is today, including:

Just do it—Believe whatever you want to achieve can be achieved.

Have fun—Have a positive outlook, and when something stops being fun, move on.

Be innovative—The system is not sacred:Think creatively.

Have sex appeal—Create excitement in everything you do.

Do some good—Change the world, even in a small way.

It’s hard to read about his journey and not catch his motivational bug and zest for life—to act positively, to change for the better and join him in his enthusiastic and life-affirming visions for the world. Screw It, Let’s Do It also presents Branson’s vision for the future, a future in which we each fully embrace the responsibility to do no harm to our environment, to hold our hands out to those in need, to work in unity for the great and pressing concerns of our time. It’s up to successful companies may like Virgin to lead the way in a more socially responsible—and in fact, wholly revolutionary—approach to business.

Engaging, funny, utterly absorbing, and above all, inspiring, Screw It, Let’s Do It serves as a template for personal and business growth, a guidebook for anyone who wants to grab life by the horns and take a wonderful ride, living—as Richard Branson surely does— life to its very fullest.

Sir Richard Branson is a hugely successful international entrepreneur, icon, and chairman of the Virgin Group. His autobiography Losing My Virginity was a number one international bestseller.

Global entrepreneur Sir Richard Branson has built a business empire and made billions, yet is renowned for his approachability and his ability to challenge and succeed against the odds. Screw It, Let’s Do It reveals the lessons from life that have helped him through his business and personal life—such as believe it can be done and that, if others disagree with you, try and try again until you achieve your goal; or that you must love what you do. These and other lessons, with examples of how he learned them and how he’s used them, are included in this stirring and candid look at his lessons from an exceptional life, which will inspire you to make a difference in your own life.

BOOK
Richard Branson, Virgin King: Inside Richard Branson's Business Empire
Tim Jackson
$44.95

About this product:
Based on interviews with Richard Branson, key advisors, partners, friends, and enemies--and drawing on secret documents, letters, court papers, and tax records--Richard Branson, Virgin King describes the fascinating and gossip-filled history of one of the world's most high-profiel entrepreneurs.