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BOOK
The Little Engine That Could: The Complete, Original Edition (A Platt & Munk Classic)
Doris Hauman
$2.48

About this product:
When the other engines refuse, the Little Blue Engine tries to pull a stranded train full of toys and good food over the mountain.

BOOK
Thomas the Tank Engine's Hidden Surprises (Let's Go Lift-and-Peek)
W. Rev Awdry
$1.84

About this product:
Thomas is going on a special trip to the circus, and there are lots of wonderful things to discover along the way--a beautiful hot air balloon, a playful dolphin, and a barrel of monkeys, just to name a few! Lift and peek behind the many flaps and see the hidden surprises. Preschoolers will want to climb on board with this fun transportation shaped flap book, bursting with treasures on every page!

BOOK
Good to Great: Why Some Companies Make the Leap... and Others Don't
Jim Collins
$11.85

About this product:

The Challenge
Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning.

But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?

The Study
For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great?

The Standards
Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck.

The Comparisons
The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good?

Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't.

The Findings
The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include:

  • Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness.
  • The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence.
  • A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology.
  • The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap.

“Some of the key concepts discerned in the study,” comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people.”

Perhaps, but who can afford to ignore these findings?

BOOK
World of Warcraft: Wrath of the Lich King Official Strategy Guide (Bradygames Official Stragey Guide)
BradyGames
$16.49

About this product:

BradyGames’ World of Warcraft: Wrath of the Lich King Official Strategy Guide includes the following:

  • Complete coverage of each race, with strengths, weaknesses, and more.
  • WEAPONS: Discover the awesome battery of weapons and armor, with detailed equipment lists
  • NORTHREND EXPLORED: In-depth information on quests, bosses, and treasures
  • NEW DUNGEONS: Instances and Raid roles explained plus locations and strategy
  • COMPLETE CRAFTING COVERAGE: Every recipe for every crafting profession

Platform: PC

Genre: Role-Playing Game
BOOK
Search Engine Optimization For Dummies (For Dummies (Computer/Tech))
Peter Kent
$16.45

About this product:
Why do some sites pop to the top when you search? How do you make yours one of them? You create sites that make search engines happy — that’s what search engine optimization is all about. Search Engine Optimization For Dummies has been the leading resource on how to make that happen, and this third edition is completely updated to cover the newest changes, standards, tips, and tricks.

This handy guide shows you how to get more visitors by getting more visibility for your Web site. Find out which search engines matter most, what they look for (and what they hate,) how to get your site included in the best indexes and directories, and the most effective ways to spend your advertising dollars. You’ll discover how to:

  • Plan a search engine strategy
  • Build pages that offer visibility
  • Make your site rank high with the most important search engines
  • Avoid things that search engines don’t like (and tricks that might actually get your site penalized)
  • Use Google universal search, image search optimization, XML sitemaps, and more
  • Choose the right keywords
  • Track and measure your results
  • Increase your exposure with shopping directories and retailers
  • Boost your position with popular links and social networking sites
  • Use pay-per-click in ways that get the most bang for your advertising buck

Search Engine Optimization For Dummies, 3rd Edition also helps you skirt some of the pitfalls and become a savvy advertiser. With this book at your side, you’ll never need to fear search engines again!

BOOK
Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Guide to Google Adwords)
Bryan Todd
$16.47

About this product:

Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads and get instant access to more than 100 million people in 10 minutes. But that's exactly what Google AdWords does. It's an awesome concept-but you can lose a bundle if you don't know how it works.. .

Learn how to:

    . .
  • Build an AdWords campaign from scratch.
  • Identify keywords that entice people to click on your ads.
  • Get the lowest bid prices on your keywords.
  • Defeat click fraud and other scams.
  • Use search engine optimization techniques.
  • Turn clicks into customers
. .

Plus get FREE e-mail updates on Google's ever-changing system.. . .

BOOK
The World Is Flat [Updated and Expanded]: A Brief History of the Twenty-first Century
Thomas L. Friedman
$4.45

About this product:

The World Is Flat is Thomas L. Friedman’s account of the great changes taking place in our time, as lightning-swift advances in technology and communications put people all over the globe in touch as never before—creating an explosion of wealth in India and China, and challenging the rest of us to run even faster just to stay in place. This updated and expanded edition features more than a hundred pages of fresh reporting and commentary, drawn from Friedman’s travels around the world and across the American heartland—from anyplace where the flattening of the world is being felt.
In The World Is Flat, Friedman at once shows “how and why globalization has now shifted into warp drive” (Robert Wright, Slate) and brilliantly demystifies the new flat world for readers, allowing them to make sense of the often bewildering scene unfolding before their eyes. With his inimitable ability to translate complex foreign policy and economic issues, he explains how the flattening of the world happened at the dawn of the twenty-first century; what it means to countries, companies, communities, and individuals; how governments and societies can, and must, adapt; and why terrorists want to stand in the way. More than ever, The World Is Flat is an essential update on globalization, its successes and discontents, powerfully illuminated by one of our most respected journalists.
BOOK
Import/Export For Dummies (For Dummies (Business & Personal Finance))
John J. Capela
$10.94

About this product:
A clear, easy-to-understand primer on the exciting world of import/export

The United States imports $1.2 trillion and exports $772 billion in goods on an annual basis. Import/Export For Dummies provides entrepreneurs and small- to medium-size businesses with the critical information they need to begin exporting their products around the world and importing goods to sell in America. This practical guide covers the ins and outs of developing or expanding operations to capture a share of this growing market, with details on the top ten countries with which America trades, from Canada to Germany to China.


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