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BOOK
Googled: The End of the World As We Know It
Ken Auletta
$27.45

About this product:
A revealing, forward-looking examination of the outsize influence Google has had on the changing media Landscape.

There are companies that create waves and those that ride or are drowned by them. As only he can, bestselling author Ken Auletta takes readers for a ride on the Google wave, telling the story of how it formed and crashed into traditional media businesses-from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft. With unprecedented access to Google's founders and executives, as well as to those in media who are struggling to keep their heads above water, Auletta reveals how the industry is being disrupted and redefined.

Using Google as a stand-in for the digital revolution, Auletta takes readers inside Google's closed-door meetings and paints portraits of Google's notoriously private founders, Larry Page and Sergey Brin, as well as those who work with-and against-them. In his narrative, Auletta provides the fullest account ever told of Google's rise, shares the "secret sauce" of Google's success, and shows why the worlds of "new" and "old" media often communicate as if residents of different planets.

Google engineers start from an assumption that the old ways of doing things can be improved and made more efficient, an approach that has yielded remarkable results- Google will generate about $20 billion in advertising revenues this year, or more than the combined prime-time ad revenues of CBS, NBC, ABC, and FOX. And with its ownership of YouTube and its mobile phone and other initiatives, Google CEO Eric Schmidt tells Auletta his company is poised to become the world's first $100 billion media company. Yet there are many obstacles that threaten Google's future, and opposition from media companies and government regulators may be the least of these. Google faces internal threats, from its burgeoning size to losing focus to hubris. In coming years, Google's faith in mathematical formulas and in slide rule logic will be tested, just as it has been on Wall Street.

Distilling the knowledge accrued from a career of covering the media, Auletta will offer insights into what we know, and don't know, about what the future holds for the imperiled industry.

BOOK
Mater's Tall Tales (Cars Toon)
RH Disney
$4.62

About this product:
Did you know that Mater was once the famous bulldozer fighter, El Materdor? Or that he was a daredevil named Mater the Greater? Or that he was a heroic rescue truck? Three of Mater’s tall tales are collected in one fantastic hardcover storybook featuring Mater, Lightning McQueen, and all their friends from Cars.

BOOK
Sookie Stackhouse 8-copy Boxed Set (Sookie Stackhouse/True Blood)
Charlaine Harris
$32.45

About this product:
Cocktail waitress Sookie Stackhouse is no typical Southern belle. She can read minds. And she's got a thing for vampires. Which, in a town like Bon Temps, Louisiana, means she'll have to watch her back-and neck...

Includes:

Dead Until Dark
Living Dead in Dallas
Club Dead
Dead to the World
Dead as a Doornail
Definitely Dead
All Together Dead
From Dead to Worse

BOOK
Dry: A Memoir
Augusten Burroughs
$6.78

About this product:
From the bestselling author of Running with Scissors comes Dry—the hilarious, moving, and no less bizarre account of what happened next.

You may not know it, but you've met Augusten Burroughs. You've seen him on the street, in bars, on the subway, at restaurants: a twenty-something guy, nice suit, works in advertising. Regular. Ordinary. But when the ordinary person had to drinks, Augusten was circling the drain by having twelve; when the ordinary person went home at midnight, Augusten never went home at all. Loud, distracting ties, automated wake-up calls, and cologne on the tongue could only hide so much for so long. At the request (well, it wasn't really a request) of his employers, Augusten landed in rehab, where his dreams of group therapy with Robert Downey, Jr., are immediately dashed by the grim reality of fluorescent lighting and paper hospital slippers. But when Augusten is forced to examine himself, something actually starts to click, and that's when he finds himself in the worst trouble of all. Because when his thirty days are up, he has to return to his same drunken Manhattan life—and live it sober. What follows is a memoir that's as moving as it is funny, as heartbreaking as it is real. Dry is the story of love, loss, and Starbucks as a higher power.

BOOK
Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing
Kristopher B. Jones
$16.25

About this product:
Welcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open the book and youll discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including analyzing your competition, researching and analyzing keywords, developing your link building skills, and setting up blogs and communities. Succinct explanations will walk you through using Google Analytics, networking with Facebook and MySpace, setting up pay-per-click campaigns, and much more.

BOOK
The Persecution of Sarah Palin: How the Elite Media Tried to Bring Down a Rising Star
Matthew Continetti
$14.50

About this product:
After her dazzling convention speech in August 2008, Sarah Palin was on track to win John McCain the presidency of the United States. Never before had a vice presidential candidate gotten such a strong response. Then Katie Couric and Tina Fey came along...

Sarah Palin spent more than a decade making her town and her state better-she slashed government spending and corruption and encouraged economic growth. In 2008, she took to the national stage to bring her successful vision to the entire country. America quickly embraced her message, and Palin became the hottest rising star the country had seen in years.

Palin was a strong and popular conservative with traditional values-work, family, and religion-and Washington Democrats and their allies in the so-called mainstream media decided she had to be destroyed. These elite liberals attacked everything from Palin's clothing to her parenting style to her church. They spread one malicious and untrue rumor after another, including claims that Palin:

* Had been a member of the separatist Alaskan Independence Party (New York Times)

* Had been a supporter of Pat Buchanan (MSNBC)

* Fakes giving birth to Trig Palin, who was supposedly her grandson (Atlantic Monthly)

In addition to spreading lies and distortions, the media treated Palin with such insulting condescension that it frequently lapsed into mockery. Palin was routinely ridiculed and vilified-and so was her family.

The liberal media did not succeed in one way: It was able to give the election to Barack Obama, a man with dangerous and radical ideas. However, despite the media's disdain, Palin persevered and remains one of the most important figures in the Republican Party. Because she speaks for Main Street America on issues from energy to health care, her star will only continue to rise.

BOOK
Down Home with the Neelys: A Southern Family Cookbook
Paula Disbrowe
$15.00

About this product:
Book Description
Meet the Neelys: Pat and Gina, husband-and-wife team, hosts of their own television show, and proprietors of the celebrated Memphis and Nashville eateries, Neely’s Bar-B-Que.

The Neelys’ down-home approach to cooking has earned them the highest accolades from coast to coast. It has also won them millions of viewers on the Food Network. Simply put, the Neelys are all about good food and good times. In this, their eagerly awaited debut cookbook, the Neelys share the delicious food they have been cooking up for years both at home and in their restaurants.

Pat and Gina hail from families with a boundless love of cooking and bedrock traditions of sharing meals. At the Neelys’, mealtime is family time, and that means no stinting on “the sauce.” Indeed, that’s one of the Neely secrets: the liberal application of barbeque sauce to almost anything—spaghetti, nachos, salad, you name it. Of course, there are other secrets as well, and you will find them all in the pages of Down Home with the Neelys, along with more than 120 mouthwatering recipes.

Here are the tried-and-true southern recipes that have been passed down from one Neely generation to the next, including many of their signature dishes, such as Barbeque Deviled Eggs, Florida Coast Pickled Shrimp, Pat’s Wings of Fire, Gina’s Collard Greens, Grandma Jean’s Potato Salad, Nana’s Southern Gumbo, Memphis-sized Pulled Pork Sandwiches with Slaw, Get Yo’ Man Chicken, and Sock-It-to-Me Cake. Certainly, no self-respecting southerner would dream of offering a meal to a guest without a proper drink, so Pat and Gina have included some of their favorite libations here, too.

The Neelys work, laugh, love, and play harder than any family you’ll ever meet. Their love for good food is infectious, and in Down Home with the Neelys, they bring their heavenly inspired cooking down to earth for all to share.

Bottom line: You come down Memphis way, you have to try our slaw. When we started Neely’s, Tony and I recognized the importance of slaw and knew we would have to come up with a killer recipe, one that would complement our sandwiches and our sauce. It had to be sweet yet spicy, because our barbecue sauce was truly mild. We also wanted it to be coarse and fresh (with a little onion flavor, and carrots for color). A big key for us was using two types of pepper, black and cayenne, which work together as well as Tony and I do. Then came some sugar, as sweet as my Gina. All of these ingredients have given us a coleslaw we are very proud of. For years in the restaurant this was my dish—no one made it for either location but me. I didn’t use measuring cups; everything was done by feel. As we grew, I knew I would eventually have to develop it into a standard recipe so others could make it. Now we have customers who come in and buy slaw by the bucket to take home and have with their catfish, spaghetti, or whatever they are cooking. This recipe will convert even those West Coast hard-liners who claim they “don’t eat slaw.”

Gina: On our show, we like to tease that Pat is the sweet and I am the spicy (only my man knows for sure!). At Neely’s restaurants, the famous and addictive coleslaw happens to be both. We often double this recipe for parties, because leftovers are so delicious (and a food processor makes quick work of all that shredding). When making this slaw at home, it’s a good idea to use both red and green cabbage. It’ll give your slaw more color. Be sure to select the freshest, best-looking cabbage available for the prettiest, crispest, and crunchiest coleslaw you have ever tasted.

Ingredients

• 1 small head green cabbage
• 1 small head red cabbage
• 4 carrots
• 1 medium yellow onion
• 1/2 cup mayonnaise
• 1/4 cup prepared yellow mustard
• 2 teaspoons apple-cider vinegar
• 1 cup sugar
• 1 teaspoon freshly ground black
• pepper
• 1/2 teaspoon cayenne pepper
• Kosher salt

(Serves 6 to 8)

Directions

Cut the cabbages into quarters and remove the cores. Peel the carrots and onion, and slice them into pieces that will fit through the feed tube of a food processor. Fit the food processor with the large-holed grater attachment, and push the cabbage, carrots, and onion through the feed tube to grate. In a large bowl, toss the grated cabbage, carrots, and onions to combine.

In a medium bowl, whisk together the mayonnaise, mustard, vinegar, sugar, black pepper, and cayenne (whisk until the sugar is dissolved). Toss the dressing with the coleslaw, and season with salt and additional pepper to taste. Cover the slaw with plastic wrap, and chill for at least 2 hours before serving.