About this product: Thomas is going on a special trip to the circus, and there are lots of wonderful things to discover along the way--a beautiful hot air balloon, a playful dolphin, and a barrel of monkeys, just to name a few! Lift and peek behind the many flaps and see the hidden surprises. Preschoolers will want to climb on board with this fun transportation shaped flap book, bursting with treasures on every page!
About this product: Why do some sites pop to the top when you search? How do you make yours one of them? You create sites that make search engines happy — that’s what search engine optimization is all about. Search Engine Optimization For Dummies has been the leading resource on how to make that happen, and this third edition is completely updated to cover the newest changes, standards, tips, and tricks.
This handy guide shows you how to get more visitors by getting more visibility for your Web site. Find out which search engines matter most, what they look for (and what they hate,) how to get your site included in the best indexes and directories, and the most effective ways to spend your advertising dollars. You’ll discover how to:
Plan a search engine strategy
Build pages that offer visibility
Make your site rank high with the most important search engines
Avoid things that search engines don’t like (and tricks that might actually get your site penalized)
Use Google universal search, image search optimization, XML sitemaps, and more
Choose the right keywords
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Increase your exposure with shopping directories and retailers
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Use pay-per-click in ways that get the most bang for your advertising buck
Search Engine Optimization For Dummies, 3rd Edition also helps you skirt some of the pitfalls and become a savvy advertiser. With this book at your side, you’ll never need to fear search engines again!
Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads and get instant access to more than 100 million people in 10 minutes. But that's exactly what Google AdWords does. It's an awesome concept-but you can lose a bundle if you don't know how it works.. .
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About this product: Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the net -- presentationzen.com -- shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today's world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.
About this product: Written in concert with Adobe's development of the Photoshop Lightroom 2 Beta, The Adobe Photoshop Lightroom 2 Book for Digital Photographers - by #1 bestselling computer and technology author, Scott Kelby - is the most complete and concise Lightroom "how-to" book for digital photographers of all skill levels.
In The Adobe Photoshop Lightroom 2 Book for Digital Photographers, Scott walks readers through the basics of Lightroom use, leading them to a brilliantly devised and super efficient digital photography workflow that dramatically improves productivity and allows photographers to spend less time processing photos and more time shooting them.
Throughout the book Scott shares his personal camera and Lightroom settings, as well as the studio-tested techniques he's developed for his own photography workflow. The book is written in his trademark step-by-step, plain English style, and because he knows what really works and what doesn't, he isn't shy to tell you flat out which tools to use, which to avoid, and why. This allows digital photographers of any skill level to jump right in using Lightroom like a pro from the very start, sidestepping a lot of the frustrations that typically haunt those unfamiliar with new applications…especially those as powerful as Lightroom.
What really sets The Adobe Photoshop Lightroom 2 Book for Digital Photographers apart from other Lightroom books on the market are the last two bonus chapters where Scott answers the questions, "In exactly what order am I supposed to do things in Lightoom," and "Where does Photoshop fit in to the mix?" Both chapters start with an on-location photo shoot, including full details on the equipment, camera settings, and lighting techniques. Readers then witness as he takes the photos from each shoot through the entire workflow process, to the final output of the 16"x20" prints. And, because he incorporates Photoshop seamlessly right into this workflow, you'll learn some of the latest Photoshop techniques for portrait and landscape photography as well.
If you're one of those people who learns best by actually doing the projects yourself; who learns best without all the complicated technical explanations and confusing jargon, and if you really want to start using Lightroom today to unlock the productivity secrets of "The new digital photography workflow,"---there is no faster, more "straight-to-the-point" or more fun way to learn than this groundbreaking new book, and you are absolutely going to love it!
About this product: Barefoot Contessa Back to Basics, Fabulous Flavor from Simple Ingredients By Ina Garten"Barefoot Contessa Back to Basics is the essential Ina Garten cookbook, focusing on the techniques behind her elegant food and easy entertaining style, and offering nea
About this product: Publish your own book with the Illustory Make Your Own Book Kit! This award-winning activity kit allows future authors to write and illustrate their very own story on special book pages provided. Once the story is complete, it is sent to be published, and in a few short weeks the budding writer receives a color-copied, professionally type set hardbound book. Ideal for ages five and up, this innovative kit nurtures enthusiasm for reading, writing, and illustrating.
Let the Fun Begin Illustory Make Your Own Book Kit is not only fun, it also helps your child build self-esteem. You'll never forget the look in your budding writer's eyes as you proudly display his or her first book on your coffee table or bookshelf. This kit even includes an "About the Author" biography page, title, and dedication, just like a real published book. Your child will also enjoy creating the cover and will be able to select from seven cover colors. Families can have fun too as they create their own story together. Extra books with alternate dedication pages can be ordered to make the child's story a gift or keepsake for family, friends, or teachers.
Once your child is finished with the writing, sending the manuscript to publishing is easy, with the included paid postage envelope. Production time is about three to four weeks, plus delivery time. The finished hardcover book measures 7 by 9 inches with 12 pages, and features a permanent hardback binding, a laminated cover drawing, and book title. For techno-savy young authors, the book can be created entirely online by using the Creations By You bookmaking Web site. The entire Illustory kit includes 18 special book pages, 2 cover pages, 10 washable markers, story web planner, instructions, order form, and a prepaid envelope. The correct spelling option allows a choice between leaving spelling errors in or having the words printed correctly.
Award-Winning Features This kit was a winner of the Oppenheim Toy Portfolio Gold Seal Award, as well as multiple awards from other organizations. It helps builds self-esteem and sparks an interest in reading and writing. Youngsters learn to see a project through to completion, and their final printed story rewards their effort. There are many optional upgrades available (for a charge) to enhance the book. Extra books can be printed and separately dedicated as gifts for family and friends. In addition, the author's photo can appear on the bio page, and rush delivery is also available. The Make Your Own Book kit beautifully captures a child's creativity and turns it into a keepsake that will be treasured for years to come.
What's in the Box 18 book pages, 2 cover pages, 10 washable markers, story web planner, instructions, order form, and prepaid envelope.
Publish your very own book with the Illustory Make Your Own Book Kit.
The Illustory Kit comes complete with markers, special book pages, story planners, and more.
About this product: Domino: The Book of Decorating cracks the code to creating a beautiful home, bringing together inspiring rooms, how-to advice and insiders' secrets from today's premier tastemakers in an indispensable style manual. The editors take readers room by room, tapping the best ideas from domino magazine and culling insights from their own experiences. With an eye to making design accessible and exciting, this book demystifies the decorating process and provides the tools for making spaces that are personal, functional and fabulous.
“This book would be a bargain at ten times its price! If you are writing iPhone software, it will save you weeks of development time. Erica has included dozens of crisp and clear examples illustrating essential iPhone development techniques and many others that show special effects going way beyond Apple’s official documentation.”
“Erica Sadun’s technical expertise lives up to the Addison-Wesley name. The iPhone Developer’s Cookbook is a comprehensive walkthrough of iPhone development that will help anyone out, from beginners to more experienced developers. Code samples and screenshots help punctuate the numerous tips and tricks in this book.”
—Jacqui Cheng, Associate Editor, Ars Technica
“We make our living writing this stuff and yet I am humbled by Erica’s command of her subject matter and the way she presents the material: pleasantly informal, then very appropriately detailed technically. This is a going to be the Petzold book for iPhone developers.”
—Daniel Pasco, Lead Developer and CEO, Black Pixel Luminance
“The iPhone Developer’s Cookbook: Building Applications with the iPhone SDK should be the first resource for the beginning iPhone programmer, and is the best supplemental material to Apple’s own documentation.”
—Alex C. Schaefer, Lead Programmer, ApolloIM, iPhone Application Development Specialist, MeLLmo, Inc
“Erica’s book is a truly great resource for Cocoa Touch developers. This book goes far beyond the documentation on Apple’s Web site, and she includes methods that give the developer a deeper understanding of the iPhone OS, by letting them glimpse at what’s going on behind the scenes on this incredible mobile platform.”
—John Zorko, Sr. Software Engineer, Mobile Devices
The iPhone and iPod touch aren’t just attracting millions of new users; their breakthrough development platform enables programmers to build tomorrow’s killer applications. If you’re getting started with iPhone programming, this book brings together tested, ready-to-use code for hundreds of the challenges you’re most likely to encounter. Use this fully documented, easy-to-customize code to get productive fast—and focus your time on the specifics of your application, not boilerplate tasks.
Leading iPhone developer Erica Sadun begins by exploring the iPhone delivery platform and SDK, helping you set up your development environment, and showing how iPhone applications are constructed. Next, she offers single-task recipes for the full spectrum of iPhone/iPod touch programming jobs:
Utilize views and tables
Organize interface elements
Alert and respond to users
Access the Address Book (people), Core Location (places), and Sensors (things)
Connect to the Internet and Web services
Display media content
Create secure Keychain entries
And much more
You’ll even discover how to use Cover Flow to create gorgeous visual selection experiences that put scrolling lists to shame!
This book is organized for fast access: related tasks are grouped together, and you can jump directly to the right solution, even if you don’t know which class or framework to use. All code is based on Apple’s publicly released iPhone SDK, not a beta. No matter what iPhone projects come your way, The iPhone Developer’s Cookbook will be your indispensable companion.
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