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BOOK
Social Media Marketing For Dummies
Shiv Singh
$12.19

About this product:
Learn how easy it is for your market to get your message

Nowadays, if you’re not tweeting, Facebooking, or blogging, what are you doing? Everyone has a Twitter account, a Facebook page, or a blog—even celebrities! With the popularity of social networking comes the need to learn about social media marketing. Social media marketing is a cheaper and highly effective way to spread up-to-the-minute news; an easy, inexpensive way to enlarge your audience, customers, and business.

Social Media Marketing For Dummies provides an indispensable resource for small businesses and start-ups looking for low-cost online marketing strategies, as well as for marketers in larger companies who want to be more involved with social media. Learn which social media site best fits you and your business and how to:

• Use Twitter, blogs, Facebook, and other social media outlets to full advantage
• Create your own online spokesperson for your brand
• Identify social media sites that appeal to your target audience
• Tell which social platform works for which objectives
• Develop a unique, Google-able voice in social media
• Optimize your page to attract clicks and customers
• Set up a program to assess your success and measure your results

Social Media Marketing helps you learn the art of social media marketing to build your business to its full potential. Includes contributions by Michael Becker, Jeannette Kocsis and Ryan Williams

BOOK
The Social Media Bible: Tactics, Tools, and Strategies for Business Success
David K. Brake
$15.99

About this product:
The Ultimate Guide To Social Media Marketing

The Social Media Bible will show you how to build or transform your business into a social media—enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and your way of doing business.

Using the systematic approach presented in this comprehensive guide, you'll learn how to:

• Increase your company and brand value by engaging people in new forms of communication, collaboration, education, and entertainment
• Determine which social media tactics you should be using with your customers and employees
• Evaluate and categorize the tools and applications that constitute the rapidly evolving social media ecosystem
• Make social media tools like Facebook, MySpace, YouTube, Twitter, blogging, podcasting, and hundreds of others a part of your business strategy
• Do a social media analysis inside your company to improve internal operations and outside your company to create and monetize relationships with customers and prospects
• Implement social media micro- and macrostrategies to give your business the competitive edge it needs to survive and thrive

Virtually every business can use social media to increase sales and profits, and The Social Media Bible will show you how. Part One introduces you to social media, and gives you a helpful framework, and presents practical and tactical tips for using some of these tools. Part Two introduces you to over 100 social media tools and applications in fifteen different categories, giving you a quick rundown of the features and functions of the tools that should become part of your social media strategy. Part Three offers mini exercises and assessments to help you conduct a social media audit of your company, your competition, and your customers, so you can craft the perfect strategy for your business.

If you want to grow your business, you have to stay connected to your stakeholders- whether you're a big corporation, a small business, or even a nonprofit. The Social Media Bible will show you how to harness the collective wisdom and viral value of your stakeholders and stay ahead of your competition.
www.TheSocialMediaBible.com

BOOK
Social Networking for Business: Choosing the Right Tools and Resources to Fit Your Needs
Rawn Shah
$15.99

About this product:

The First Best-Practice Guide to Executing Any Type of Social Computing Project

Organizations today aren’t just participating in social networking, collaborative computing, and online communities--they are depending on those communities to play crucially important roles in their business. But these collaborative environments don’t just manage themselves: To succeed, they must be guided and nurtured carefully, actively, and intelligently.

In Social Networking for Business, Rawn Shah brings together patterns and best practices drawn from his extensive experience managing worldwide online communities at IBM and participating in social networking on the Internet. Drawing on multiple real-world examples, Shah identifies key success factors associated with launching social networking projects to meet business objectives and guides you through managing the crucial “micro-challenges” you’ll face in keeping them vibrant.

•   From mega-trends to micro-issues

    Mastering both high-level strategy and day-to-day, ground-level management

•   Defining the social experience you want to provide to your community

    Clarifying how members can join together and collaborate on collective tasks

•   Focusing on the crucial human factors

    Building a culture of engagement in deeper collaborative relationships

•   Promoting effective leadership and governance

    Setting ground rules that work appropriately for the situation, without “oppression”

•   Building the skills to manage and measure your collaborative project

    Discovering the skills necessary to effectively lead computing projects

BOOK
Social Media Marketing: An Hour a Day
Dave Evans
$11.02

About this product:
If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results.  Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day.  In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.

BOOK
Get Connected: The Social Networking Toolkit for Business
Chadd Rosenberg
$12.57

About this product:

Covers the top 20 social network sites!

Sign On to Social Networking!

This is Why

• Keep in contact with current clients
• Reach millions of potential clients
• Share your business news
• Be a voice in your industry
• Manage your company reputation
• Communicate with employees and partners
• Build your client list
• Boost your bottom line

Now, Learn How
Social media pros Starr Hall and Chadd Rosenberg take you behind the scenes of today's hottest social networks and help you uncover the best social sites for your business. Using simple steps and solutions, learn how to set up an attractive company profile, reach and engage your target market, develop stronger relationships with your current clientele, enhance your reputation, and become a recognized expert in your industry-investing nothing more than minutes a day!

• Identify the best social-site matches for your business
• Brand your online profile using customizing features
• Develop content that increases your search engine exposure
• Practice proven techniques to engage and attract quality customers
• Use unique strategies to maintain and improve your company's reputation
• Incorporate social media marketing and advertising opportunities into future business plans

Plus, gain social networking success tips, insights, and techniques from practicing small businesses.

“Starr Hall is single handedly changing the world’s conversation around social networking. From her insightful observations about the nature of these online communities to her practical, easy-to-manage strategies on how to use social networks to grow your business and get more clients – nobody has their finger on the pulse of this marketing tool like Starr Hall. If you’re in business today, you simply must have this innovative guide to turning social media into one of your most lucrative marketing venues.”
—Jane Deuber, Bestselling Author, Consultant and President of Profit Partners Consulting

"Hall and sidekick Rosenberg get into the nuts and bolts here with a fine primer. Their no-nonsense approach serves to make the confusing array of choices a bit more comprehensible and actionable for clueless newbies. They review the sites, provide case studies and offer opinions. It's a very good approach and their book might be the perfect one for small businesses and practices that have limited resources and limitless ambitions."
—Richard Pachter, "Get Marketing Help with New Social Media Books," The Sacramento Bee

BOOK
Social Networking for Genealogists
Drew Smith
$16.19

About this product:
The Internet is a powerful tool for social networking. "Social Networking for Genealogists" is a guide for genealogists, be they professional or amateur, in using the internet to create a better social network to help them achieve their goals. Websites such as Wikipedia, Youtube, and others have done much for the family historian, but getting in contact with like minded folks can reap unexpected awards. "Social Networking for Genealogists" is a solid and very much recommended read for anyone who takes family history seriously.

BOOK
The Social Factor: Innovate, Ignite, and Win through Mass Collaboration and Social Networking
Maria Azua
$19.99

About this product:

Harness the Power of Social Networking to Promote Innovation and Drive Growth 

• A treasure trove of strategic and tactical insights for the business leader
• Provides relevant experience from a host of powerful case studies and compelling business scenarios
• Secrets for avoiding costly mistakes that can cripple a social networking initiative

Millions of people use social networking sites, and companies are increasingly turning to social networking to build relationships with customers. But companies routinely miss the best opportunities to create value and promote innovation–by using social networking to build thriving communities of employees, partners, and customers.

Business leaders and strategists can drive immense value from social networking “inside the firewall.” Drawing on her unsurpassed experience deploying innovative social networking systems within IBM^® and for customers, Maria Azua demonstrates how to establish social networking communities, and then leverage those communities to drive extraordinary levels of innovation. Azua offers specific techniques for promoting mass collaboration in the enterprise and strategies to monetize social networking to generate new business opportunities.

Whatever your industry, you’ll learn how to choose and implement the right social networking solutions for your unique challenges...how to avoid false starts and wasted time...and how to evaluate and make the most of today’s most promising social technologies–from wikis and blogs to knowledge clouds.

BOOK
The Truth About Profiting from Social Networking
Patrice-Anne Rutledge
$10.85

About this product:

“An essential, enlightening guide to an area rapidly expanding beyond garish MySpace pages into an essential business component. This is a vital reference at just the right time!”

Mark A. Kellner, “On Computers” Columnist, The Washington Times

"Smart business people are using social networking to support their marketing and overall business strategies. But it is hard to do it right without understanding both social networks and the community norms you’ll find there. Rutledge’s book not only gives smart advice on how to navigate those waters, but does so with examples that are easy to understand and translate for use in your business."

Jason Falls, Social Media Explorer Blog

"This book could help your business make money and sales using social networking. From using MySpace and Facebook to using an internal social networking system, it covers it all."

Linda Roeder, Social Networking Weblog, and Personal Web Pages Guide, About.com

"Social media takes community effort. As such, networking is of utmost importance on social networking sites. To become a successful contributor, you need to be a team player. Don't be afraid to reach out to anyone, big or small. Making that connection and maintaining that connection is critical; everything else will fall into place from there. Rutledge uncovers all the necessary skills to use these tools in this easy-to-understand book."

Tamar Weinberg, Techipedia

"Using online social networks for business and professional advancement requires more than just understanding the technology. Social networks are all about human interaction. This book provides numerous examples, ample advice, and easy-to-follow guidelines for those looking to navigate the previously uncharted waters of technology-enabled social networking."

Amanda G. Watlington, Ph.D., A.P.R., Owner, Searching for Profit

"With The Truth About Profiting from Social Networking, Rutledge provides deep insights into social networking and how to profit from its proper usage, both financially and in your career."

Allen Stern, Editor, Center Networks

"There is a right way and a wrong way to use social networks. Rutledge uncovers these truths and makes understanding the difference between them clear so you can achieve success and avoid failure."

Jason Bean, Blogger, b5media

Facebook, LinkedIn, YouTube, & beyond: “social network” your way to success, step by step!

•           The truth about using social networks to supercharge your career

•           The truth about building your business through social networks

•           The truth about social networking privacy, safety, and security

This book reveals 50 Proven Social Networking Principles and bite-size, easy-to-use techniques that work

Social networking is one of today's hot topics, and its popularity is predicted to grow over the next decade. An integral part of the Web 2.0 strategy of online collaboration, social networks are enabling millions of people to make the most of online connections and social networking strategies.

BOOK
Design and Launch an Online Social Networking Business in a Week (Clickstarts)
Julien Sharp
$9.73

About this product:

WWW.(Your Social Network).COM
Are you a virtual social butterfly? Captivated by the buzz of new media? Interested in setting the online social scene for others? And making a profit doing so?

Tap into the millions of MySpace users and Facebook friends to create your own specialized social site! In just seven days, identify your network niche; develop an inviting, interactive website; drive traffic and membership; build profitable online advertising relationships; and more!

• Design an attractive, interactive social networking website using inexpensive, turnkey solutions that require no programming knowledge
• Define your community and set the tone
• Offer interactive features including profile pages, member search options, media add-ons, and more
• Generate traffic and membership using search engine optimization, viral and social marketing, and other techniques
• Cash in on your site with proven, revenue-generating solutions
• Use included resources to stay on the cutting-edge

Sign on for social networking success!

BOOK
e-Learning and Social Networking Handbook: Resources for Higher Education
Frank Rennie
$35.06

About this product:

Student engagement with digital learning resources and online social networking are strong forces in education today. How can these resources best be utilized by educators and course designers in higher education? This book aims to provide the reader with enough background information to appreciate the value of social networking, especially for distributed education. Through highlighting the most relevant, interesting, and challenging aspects of e-learning the book provides practical advice for using social networking tools in course design. This volume covers the following issues of course design using social networking:

• key issues of social networking as an educational technique
• designing for a distributed environment
• strengths and weaknesses of delivering content in various formats: text, audio and video
• specific media: blogging, wikis, podcasting, webcasting
• constraints on course design
• implementation, evaluation, induction and training

Illustrated by short descriptive case studies, it also highlights contact addresses, websites, and further reading to help readers find resources and enhance their design. This practical guide will help all those involved in the design and delivery of online learning in higher education make the best choices when preparing courses for distributed learning.

Robin Mason is Professor of Educational Technology at the Open University where she is a specialist in the design and practice of online teaching and learning.

Frank Rennie is Professor of Sustainable Rural Development at the UHI Millennium Institute in the Highlands and Islands of Scotland.

Please visit the authors’ wiki at: www.socialnetworking.wetpaint.com