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BOOK
Starting an Online Business For Dummies (For Dummies (Computer/Tech))
Greg Holden
$9.02

About this product:
You’ve heard stories about people making their fortune creating Web sites and selling merchandise on the Internet. You’ve been eager to jump right in and take a shot at striking it rich, but you’re not quite sure how to get started—or if you’re business-minded and tech-savvy enough to succeed.

Starting an Online Business for Dummies will show you how easy it is to get your ideas off the ground and on the Web. You’ll be able to take advantage of everything an online business has to offer, without an MBA or years of experience! This updated, hands-on guide gives you the tools you need to:

Establish and promote your business
Advertise your site
Build a business with online auctions
Keep your business legal and lawsuit free
Impress customers in the virtual world
Publicize your business with Google, Yahoo!, and Microsoft
Conduct electronic payments
Utilize VoIP, site feeds, blogging, and affiliate marketng

You’ll soon begin to realize that online business is not confined to large corporations or even businesses with storefronts. With this handy, straightforward guide, you will have your business online and ready to go in no time. There’s also a chapter on hot new ways to make money online, such as selling on Amazon or promoting on Flickr. The 5^th edition of Starting an Online Business for Dummies helps you help your business can reach its full potential!

BOOK
Starting an Online Business All-in-One Desk Reference For Dummies (For Dummies (Computer/Tech))
Joel Elad
$10.10

About this product:

Eleven minibooks comprising nearly 800 pages offer would-be online entrepreneurs all the information they need to launch an e-business and succeed in today's marketplace
Unlike competing guides, this book explains how to redesign a site, retool marketing strategies, and run a nonprofit site as well as offering in-depth coverage of how to secure a site and move from retail to e-tail
Minibooks cover online business basics, legal and accounting matters, Web site design, operational issues once a business is up and running, Internet security, how to boost sales, taking a brick-and-mortar business online, storefront selling at eBay and elsewhere, fundraising at a nonprofit site, running a niche e-business, and advanced e-commerce techniques and strategies

BOOK
The Complete Idiot's Guide to Starting an Online Business
Frank Fiore
$8.83

About this product:
There's no mystery about why Internet-centric businesses figure prominently in the popular consciousness these days: they're a great way to make a lot of money. The Complete Idiot's Guide to Starting an Online Business acknowledges that you can make a killing by taking a Web company public and explains, in layperson's terms, a bit about the process. However, the real service in this book is in the way it brings the reader down to earth by puncturing visions of instant e-wealth and then diligently explaining how to make real (read "bankable," not necessarily "enormous quantities of") money. The income streams you can build are generally tiny by Wall Street standards, but they can be very significant on a personal or family scale. You'll get a realistic view of Web business here, and that's why this book is worth reading.

The book suffers a bit when it attempts to explain the mechanics of Web publishing (a huge subject that's covered far better elsewhere), and there's very little discussion of the specific procedures involved in setting up a site to take credit cards. (This is a significant omission.) Coverage of soft matters, however, is good. The reader gets a tour through the thought processes involved in developing a business plan, plus all the details online entrepreneurs have to take care of (including dull things like fulfillment and order processing). Having a good idea and an attractive Web site won't cut it. Rather, a successful business has to know its product, know its customers, and unfailingly provide top-flight customer service. This book shows how to do all three. --David Wall

Topics covered: Selling products and services on the Internet, as the startup process applies to everyday entrepreneurs. Sections deal with defining a business plan, getting money for startup and growth, designing a Web site that draws and retains customers, advertising, marketing, and fulfillment.

BOOK
Unofficial Guide to Starting a Business Online (Unofficial Guides)
Jason R. Rich
$4.99

About this product:
The inside scoop... for when you want more than the official line!

If you have an entrepreneurial spirit and want to capitalize on the fastest growing marketplace ever, the Web, this is the book for you. From choosing the product or service you offer to designing your website to marketing and managing your online venture, this guide gives you step-by-step guidance and helps you avoid common pitfalls. You don't have to be a computer guru or programmer, and you don't have to invest big bucks, thanks to the unbiased recommendations, practical guidance, and insider savvy this book puts at your fingertips. Updated with advice from experts, current statistics, new tips and strategies, and information about hundreds of resources, this guide gets you in business online with:

Vital Information on choosing a unique product or service and targeting a specific niche market

Insider Secrets from entrepreneurs who have launched successful online businesses

Money-Saving Techniques, including using services from Yahoo!, Microsoft, eBay, and others to create a small-business website

Time-Saving Tips for obtaining prominent listing placement on search engines and in Web directories and information portals

The Latest Trends in online advertising, marketing, and branding, plus the online auction phenomenon

Handy Checklists to help you create and operate your online business

BOOK
Starting an Online Business for Dummies
Greg Holden
$34.99

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BOOK
Starting an Online Business for Dummies,Australian& New Zealand Edition
Norfolk

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BOOK
TechTV's Starting an Online Business (TechTV)
Frank Fiore
$2.49

About this product:
The title of Starting an Online Business may be better proof of a post-Internet-bubble economic recovery than anything else. In the book itself, readers who are thinking about doing business online--particularly by means of a Web site--are informed of the sorts of challenges they'll face as they work toward that goal. The style and nature of coverage seem particularly well suited to wholesale and retail companies that are already doing business offline and want to add online catalogs and order-taking capabilities to their offerings.

Don't expect to find many technical details in these pages. Though you will, for example, find information about software for creating Web pages, there's no detailed coverage of how to use such tools. The author likes to refer his readers to Web resources, and most readers probably will learn about previously unknown services (like fulfillment contractors and trust authorities) from his research. Fie on Frank Fiore for furthering the flawed fantasies that fueled countless failed Internet start-ups. A whole chapter deals with funding sources, including angel investors and the initial public offering (IPO) of shares. True enough, these are potential sources of money, but the kinds of businesses that run their sites on free hosting services--one of the subjects Fiore covers nicely--are just not going to be doing that sort of thing anytime soon. Mentioning them here has greater potential to distract business owners than to serve any useful purpose. Better to devote the entirety of this book to further coverage of the practical issues of online commerce. --David Wall

Topics covered: How to bring your existing business to the Internet--or start a new one there--by setting up a Web site that promotes and sells the company's products. Writing a business plan, finding a hosting service, establishing an order-taking mechanism, and promoting your offerings are all covered.

BOOK
An Internet Experts Guide to Starting an Online Business
Christina Bultinck
$29.99

About this product:
This book is for the person who wants to start a business, but needs a little direction, as well as for the established online company.

With millions of web pages out there, and consumers using search engines more and more, it is vital to have a key placement. John Doe is not going to click and click until he gets to your entry on page 62, line 7.

Our book will show you how to

Make sure you offer as many resources as your competitors--and then some.

What can you do to insure you acquire a key search engine placement and keep it!

Where does the competition advertise and should you be utilizing those tools as well.

Link to every site the competition is.

Target new and niche advertising opportunities.

Learn how to barter and advertise for free.

Find nich directories and associations for advertising opportunties.

Need proof this works?

Go to Alta Vista and perform a search for "free resumes".
The Recruiter's Bible should own the first 10 pages or so.

BOOK
121 Internet Businesses You Can Start from Home: Plus a Beginners Guide to Starting a Business Online
Ron E. Gielgun
$8.99

About this product:
The first part of this book covers every aspect of operating a business on the Internet: from planning a Web site to promotion on a tight budget. The second, main part contains detailed descriptions of 121 Internet businesses entrepreneurs can start from home.