About this product: It all begins with a phone call. The idea behind this book is to offer the reader a step by step point of reference on telemarketing. A
About this product: An expert explains how to set up a profitable telemarketing operation. Begins with discussion of proper marketing goals, factors for success, facility requirements, monitoring, trouble signs, incentives, performance goals, and traps to avoid. Coverage continues with budgetary considerations, cost/sales ratios, amortization of expenses, and equipment and phone line services (including automatic call director, tie lines, WATS lines, 900 service, satellites, computerized call processors, etc.). Other topics covered include the telephone script, opening new accounts, training, prospecting, a unique approach to closing, the art of inbound telemarketing, success stories, and much more.
About this product: '42 Rules of Cold Calling Executives' is an easy to read book that gives concise, easy to implement methods to get results with cold calls. Many sales professionals find that part of their job difficult and unpleasant yet the 42 Rules gives them ways to redesign their thinking, approach, practices, and tools, to get the best possible results. This book contains some of the fundamental principles Mari Anne Vanella has developed over the course of her career. Her clients and her own company use this approach to execute the top performing programs in the industry for the past seven years.
Reading this book will deliver the following benefits:
An understanding of the dynamics of a cold call and how you can manage those to get results.
A refined vision of the objectives of cold calling and how to get results that realize long term benefits.
Identification and practical use of methods and resources that achieve unbounded success in the cold calling process.
Practical advice and specific techniques you can start using now that supply how-to solutions to cold calling efforts.
If you are part of sales management looking to give your team something to help them with cold calling challenges or are an account rep wanting better results, this book is for you. In it, you will learn and explore:
Easy to implement methods to improve performance
Real life examples of what works
Techniques for immediately making cold calling easier
About this product: Top Telemarketing Techniques is an information-packed resource for all sales professionals. It offers expert insight and proven strategies for using the telephone as a powerful and effective sales tool. This book offers valuable information needed to develop, improve upon, and fully utilize your telephone sales skills, allowing you to close more sales over the telephone. Telemarketing is a highly cost-effective and timesaving alternative to most other forms of sales and marketing for any organization. Top Telemarketing Techniques offers solutions for utilizing the telephone to close more sales and generate higher revenues. If you're a salesperson, manager, entrepreneur, or business leader, this is the one sales training book you need to begin maximizing your use of the telephone in order to vastly improve sales and customer relations.
About this product: "Getting the Most out of Every Phone You Own" is the first chapter of this book -- but it's more than just an optimistic beginning. The Complete Guide to Telemarketing Management describes how to make maximum productivity an attainable and realistic objective. This all-inclusive sourcebook covers every aspect of running a call center from start-up through day-to-day execution. The author explores all the vital issues a manager confronts, and shows you how to: -Make the most of telemarketing's unique advantages and requirements. -Target and develop "ideal" prospects. -Script every stage of a call, develop a script, and answer objections. -Fully utilize your human resources through effective hiring, training, compensation, and positive feedback. -Design and maintain a profitable call center. -Avoid ethical and legal problems connected with fundraising, calling hours, monitoring employees, and unsolicited calls.
Filled with dozens of sample scripts, forms, training formats, charts,and case studies, this complete telemarketing call center tool kit will help you mobilize your operations - and maximize your profits - in every way.
About this product: Many businesses have recognized the potential of telemarketing yet many still lose millions of pounds worth of businesses every year by mishandling calls. This guide shows the reader in simple, easy-to-follow stages, how to harness the power of the telephone and use it to win more business. The book features information on: how to set up and plan telemarketing campaigns; how to get through to the right person; how to open the telephone conversation and structure a call; how to build a rapport and increase chances of success; how to reduce objections and handle those that are received; and how to close the call and secure an objective.
About this product: Oriented toward small and medium-sized companies, this book places telemarketing in the context of space advertising, direct marketing, radio and television as a component of a marketing mix. Working chapters include how to identify markets (list sources, new prospects, existing customer profile); creating a telemarketing environment (room layout, special equipment, accessories); how to recruit and hire; how to train and coach; organizing your people; compensation programs (base pay versus commission; bonuses, special incentives); assessing and monitoring your programme (record keeping, tracking, forms).
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