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BOOK
The Complete Guide to Telemarketing Management
Joel Linchitz
$39.95

About this product:
"Getting the Most out of Every Phone You Own" is the first chapter of this book -- but it's more than just an optimistic beginning. The Complete Guide to Telemarketing Management describes how to make maximum productivity an attainable and realistic objective. This all-inclusive sourcebook covers every aspect of running a call center from start-up through day-to-day execution. The author explores all the vital issues a manager confronts, and shows you how to:
-Make the most of telemarketing's unique advantages and requirements.
-Target and develop "ideal" prospects.
-Script every stage of a call, develop a script, and answer objections.
-Fully utilize your human resources through effective hiring, training, compensation, and positive feedback.
-Design and maintain a profitable call center.
-Avoid ethical and legal problems connected with fundraising, calling hours, monitoring employees, and unsolicited calls.

Filled with dozens of sample scripts, forms, training formats, charts,and case studies, this complete telemarketing call center tool kit will help you mobilize your operations - and maximize your profits - in every way.

BOOK
Telemarketing Success For Small and Mid-Sized Firms
Tony Wilkins
$15.21

About this product:
It all begins with a phone call. The idea behind this book is to offer the reader a step by step point of reference on telemarketing. A

BOOK
The Greatest Salesbook in the World: A Compilation of The Greatest Sales Presentations, Sales Scripts, Telemarketing Scripts, Rebuttals, Mailers, Referral ... Projection Reports The World Has Ever Seen!
Oliver P. Maldonado
$9.63

About this product:
Over $2.2 Billion Dollars in Gross sales have been generated using the systems & material in this book. The material contained in this book has been used by many industries around the country and is the Greatest Sales Presentations & Scripts in the world. The Scripts & Systems can be converted to any industry along with any product or service. It doesn't matter if you are a seasoned sales veteran or just getting started in sales, this book could be worth $ millions of dollars to you!

BOOK
Total Telemarketing
Robert J. McHatton
$14.02

About this product:
An expert explains how to set up a profitable telemarketing operation. Begins with discussion of proper marketing goals, factors for success, facility requirements, monitoring, trouble signs, incentives, performance goals, and traps to avoid. Coverage continues with budgetary considerations, cost/sales ratios, amortization of expenses, and equipment and phone line services (including automatic call director, tie lines, WATS lines, 900 service, satellites, computerized call processors, etc.). Other topics covered include the telephone script, opening new accounts, training, prospecting, a unique approach to closing, the art of inbound telemarketing, success stories, and much more.

BOOK
Complete Handbook of All-Purpose Telemarketing Scripts
Barry Masser
$66.00

About this product:
This is the one and only book for anyone interesting in telemarketing, made easy. It was definite page turner and worth every penny.

BOOK
Opportunities in Telemarketing Careers
Anne Basye
$6.00

About this product:
Opportunities in Series * MOST COMPREHENSIVE SERIES. With over 150 titles, students can explore virtually any job opportunity to their heart's content. * FULL CAREER DESCRIPTION. Tells students what each profession is all about and the various job opportunities available. * OVERVIEW OF THE JOB MARKET. Provides information on educational requirements, salary opportunities, career advancement, and the employment outlook. * ADDITIONAL REFERENCES. Bridge readers to other resources on employment opportunities in the professional field.

BOOK
Successful Telemarketing/Opportunities and Techniques for Increasing Sales and Profits
John Wyman
$9.95

About this product:
The all-new second edition of this marketing bestseller will keep your business up to speed with rapid changes that are transforming the use of telemarketing. Whether you're starting or strengthening your programs, Stone & Wyman show you the latest techniques to cut costs and increase sales and profits.

"This new edition of Successful Telemarketing provides valuable insight in the sophisticated use of information technology and new approaches to the sales and marketing process. Bob Stone and John Wyman demonstrate the use of telemarketing concepts and the power of database technology." -- Robert J. Ranalli President/Consumer Services AT&T

"This book is the next best thing to a day's private consultation with Bob Stone and John Wyman at a fraction of the cost--good ideas in profusion." -- Robert C. Martin President, World Book Direct Marketing

"This book should be read by marketing managers who are using . . . or have thought of using telemarketing. Stone and Wyman have addressed the major components of our industry. Their addition of the customer service application is the hottest topic of the '90s. I highly recommend it." -- Barton W. Zeller Vice President, Marketing, Market USA

"This second edition of Successful Telemarketing is even better than the first, with lots of new material, cases, and examples. Bob Stone and John Wyman have pushed the frontiers of marketing knowledge another milestone." -- Dick Christian Associate Dean, Medill School of Journalism, Northwestern University

"Much more than a statement of the power of telecommunications in direct marketing, Stone's and Wyman's Successful Telemarketing offers an abundance of case studies and real-world applications . . . both a textbook and a how-to manual of value to every organization and enterprise." -- Martin Baier, Adjunct Professor and Director Center for Direct Marketing Education and Research, University of Missouri

"This book, like telemarketing itself, represents a giant step forward in the development and expansion of our knowledge of this essential sales and marketing tool. Stone and Wyman make the techniques and many applications of telemarketing come alive." -- Dr. Eugene Johnson Professor of Marketing, University of Rhode Island

"I found the new edition of Successful Telemarketing very informative, well written and to the point. I highly recommend it." -- Nadji Tehrani President/ Publisher, Telemarketing

BOOK
Strategic Telemarketing: How to Fit This New Medium into Your Marketing Plans (Cresheim management books)
Richard L. Bencin
$0.01

About this product:

BOOK
Stephan Schiffman's Telemarketing
Stephan Schiffman
$2.75

About this product:
America's #1 corporate sales trainer shows readers how to qualify a prospect by phone, what constitutes an effective follow-up, what approach to take when prospects have received direct mail appeal beforehand, how best to close the sale over the phone, plus "hot tips" from today's best telemarketers.

BOOK
Top Telemarketing Techniques
Ellen Bendremer
$3.49

About this product:
Top Telemarketing Techniques is an information-packed resource for all sales professionals. It offers expert insight and proven strategies for using the telephone as a powerful and effective sales tool. This book offers valuable information needed to develop, improve upon, and fully utilize your telephone sales skills, allowing you to close more sales over the telephone. Telemarketing is a highly cost-effective and timesaving alternative to most other forms of sales and marketing for any organization. Top Telemarketing Techniques offers solutions for utilizing the telephone to close more sales and generate higher revenues. If you're a salesperson, manager, entrepreneur, or business leader, this is the one sales training book you need to begin maximizing your use of the telephone in order to vastly improve sales and customer relations.