Be a Real Estate Millionaire will teach you Dean Graziosi’s personal strategies for turning real estate “losers” into winners. Discover the seven keys to uncovering “hidden real estate values.” Learn to identify the five types of real estate markets and the right strategy for each. Take Dean’s local market analysis test to determine the exact nature of your local real estate market. Receive Dean’s unique formula for win-win-win real estate transactions and experience how you can make money while helping others make money, too. Let Dean share his strategies and secrets and help you become a real estate millionaire today. Read and act on Dean’s advice and you too will become a real estate millionaire. Discover the Seven Keys to Hidden Real Estate Values Find the Seller’s “Magic Buttons” Learn How to Identify the Five Types of Real Estate Markets Take the Local Market Analysis Test Match the Proper Strategy with Your Local Market
About this product: “Fascinating … A compelling blend of cultural anthropology and business journalism.” — Andrea Sachs, Time Magazine
“An often startling tour of new cultural terrain.” — Laura Miller, Salon
“Marked by meticulous research and careful conclusions, this superbly readable book confirms New York Times journalist Walker as an expert on consumerism. … [A] thoughtful and unhurried investigation into consumerism that pushes the analysis to the maximum…” — Publisher’s Weekly (starred review)
Brands are dead. Advertising no longer works. Weaned on TiVo, the Internet, and other emerging technologies, the short-attention-span generation has become immune to marketing. Consumers are “in control.” Or so we’re told. In Buying In, New York Times Magazine “Consumed” columnist Rob Walker argues that this accepted wisdom misses a much more important and lasting cultural shift. As technology has created avenues for advertising anywhere and everywhere, people are embracing brands more than ever before–creating brands of their own and participating in marketing campaigns for their favorite brands in unprecedented ways. Increasingly, motivated consumers are pitching in to spread the gospel virally, whether by creating Internet video ads for Converse All Stars or becoming word-of-mouth “agents” touting products to friends and family on behalf of huge corporations. In the process, they–we–have begun to funnel cultural, political, and community activities through connections with brands.
Walker explores this changing cultural landscape–including a practice he calls “murketing,” blending the terms murky and marketing–by introducing us to the creative marketers, entrepreneurs, artists, and community organizers who have found a way to thrive within it. Using profiles of brands old and new, including Timberland, American Apparel, Pabst Blue Ribbon, Red Bull, iPod, and Livestrong, Walker demonstrates the ways in which buyers adopt products, not just as consumer choices, but as conscious expressions of their identities.
Part marketing primer, part work of cultural anthropology, Buying In reveals why now, more than ever, we are what we buy–and vice versa.
Praise for Buying In “Walker … makes a startling claim: Far from being immune to advertising, as many people think, American consumers are increasingly active participants in the marketing process. … [He] leads readers through a series of lucid case studies to demonstrate that, in many cases, consumers actively participate in infusing a brand with meaning. … Convincing.” — Jay Dixit, The Washington Post
“Walker lays out his theory in well-written, entertaining detail.” — Seth Stevenson, Slate
“Buying In delves into the attitudes of the global consumer in the age of plenty, and, well, we aren’t too pretty. Walker carries the reader on a frenetically paced tour of senseless consumption spanning from Viking ranges to custom high-tops.” — Robert Blinn, Core77
“Rob Walker is one smart shopper.” — Jen Trolio, ReadyMade “The most trenchant psychoanalyst of our consumer selves is Rob Walker. This is a fresh and fascinating exploration of the places where material culture and identity intersect.” –Michael Pollan, author of In Defense of Food
“This book has vast social implications, far beyond the fields of marketing and branding. It obliterates our old paradigm of companies (the bad guys) corrupting our children (the innocents) via commercials. In this new world, media-literate young people freely and willingly co-opt the brands, and most companies are clueless bystanders desperate to keep up. I really don't know if this is good news or bad news, but I can say, with certainty, that this book is a must-read.” –Po Bronson, author of What Should I Do with My Life?
“Rob Walker is a gift. He shows that in our shattered, scattered world, powerful brands are existential, insinuating themselves into the human questions ‘What am I about?’ and ‘How do I connect?’ His insight that brand influence is becoming both more pervasive and more hidden–that we are not so self-defined as we like to think–should make us disturbed, and vigilant.” –Jim Collins, author of Good to Great
“Rob Walker is a terrific writer who understands both human nature and the business world. His book is highly entertaining, but it’s also a deeply thoughtful look at the ways in which marketing meets the modern psyche.” –Bethany McLean, editor at large, Fortune, and co-author of The Smartest Guys in the Room
“Are we living in an era of YouTube-empowered, brand-rejecting consumers? Rob Walker has the surprising answers, and you won’t want to miss this joyride through the front lines of consumer culture. A marketing must-read.” –Chip Heath and Dan Heath, authors of Made to Stick
“Rob Walker brilliantly deconstructs the religion of consumption. Love his column, couldn’t put his book down.” –Paco Underhill, author of Why We Buy
About this product: A black swan is a highly improbable event with three principal characteristics: It is unpredictable; it carries a massive impact; and, after the fact, we concoct an explanation that makes it appear less random, and more predictable, than it was. The astonishing success of Google was a black swan; so was 9/11. For Nassim Nicholas Taleb, black swans underlie almost everything about our world, from the rise of religions to events in our own personal lives.
Why do we not acknowledge the phenomenon of black swans until after they occur? Part of the answer, according to Taleb, is that humans are hardwired to learn specifics when they should be focused on generalities. We concentrate on things we already know and time and time again fail to take into consideration what we don’t know. We are, therefore, unable to truly estimate opportunities, too vulnerable to the impulse to simplify, narrate, and categorize, and not open enough to rewarding those who can imagine the “impossible.”
For years, Taleb has studied how we fool ourselves into thinking we know more than we actually do. We restrict our thinking to the irrelevant and inconsequential, while large events continue to surprise us and shape our world. Now, in this revelatory book, Taleb explains everything we know about what we don’t know. He offers surprisingly simple tricks for dealing with black swans and benefiting from them.
Elegant, startling, and universal in its applications The Black Swan will change the way you look at the world. Taleb is a vastly entertaining writer, with wit, irreverence, and unusual stories to tell. He has a polymathic command of subjects ranging from cognitive science to business to probability theory. The Black Swan is a landmark book–itself a black swan.
About this product: A comprehensively updated edition of an essential guide to stock market investing
For over a decade, Jason Kelly has provided investors with the insider knowledge and time-tested strategies they need to maximize their investment programs. This thoroughly updated edition of The Neatest Little Guide to Stock Market Investing includes: Kellys Maximum Midcap Strategy, an innovative investment program that consistently outperforms the market Real-life examples of investment strategies that paid big dividends Tips from master investors like Warren Buffett, Peter Lynch, and Bill Miller
An accessible, intelligent, and highly effective approach to investing, The Neatest Little Guide to Stock Market Investing is an invaluable resource for investors everywhere.
About this product: Teen authors The Beatty Brothers offer an account of common financial insecurities in their inspirational how-to, Pulling Weeds to Picking Stocks. Heeding their parents advice, David, Devin, and Deric Beatty have spent their childhood and adolescent years pulling weeds for extra cash, preparing and presenting marketing strategies, picking stocks, and investing in their future. Pulling Weeds to Picking Stocks includes their easy-to-follow tips for being rich at fifteen, thirteen, and seven, such as budget worksheets, work ethics, asset liability evaluation, and tithing. No matter what age, you can follow these practical guidelines to make cents of the change in your life.
In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business—whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in. your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.
About this product: Are you worn out? This book offers healthy living in four areas we all struggle with-emotional energy, physical energy, time, and finances-and will prepare you to live a balanced life.
About this product: An Interview with bell hooks, author of Feminism is for Everybody: Passionate Politics
SOUTH END PRESS: Your work on radical black feminism has been an inspiration for many young feminists of color, and you yourself were in your early 20s when you wrote your first book, Ain't I a Woman. What differences do you see in the political and cultural climate that young progressive activists face today, compared to when you were formulating your own politics?
BELL HOOKS: One of the major differences I see in the political climate today is that there is less collective support for coming to critical consciousness-in communities, in institutions, among friends. For example, when I was coming to feminist consciousness-as one aspect of my political consciousness-at Stanford University, there was a tremendous buzz about feminism throughout the campus. Women were organizing in the dorms, women were resisting biased curriculum, all of those things. So, it really offered a kind of overall support for coming to consciousness, whereas what so frequently happens now in academic settings is that people feel much more that they don't have this kind of collective support.
SEP: What do you think has contributed to that change?
BH: The institutionalization of Black Studies, Feminist Studies, all of these things led to a sense that the struggle was over for a lot of people and that one did not have to continue the personal consciousness-raising and changing of one's viewpoint.
SEP: Could you describe some of the influences on your own politicization? In your writing you have focused very much on your development as a woman, as a writer, and as a critic and political thinker. Could you describe that process?
BH: One of the issues that I continually write about is that the words we use to define political positions-whether we talk about being on the left or being feminist-do not mean that people may not have arrived at positions of resistance that could be clearly described by that language before they come to that language. In my case, I've talked a great deal about how growing up in a very patriarchal household was the setting for my development of resistance. But it was not until the organi
Neil Campbell and Jane Reece's BIOLOGYremains unsurpassed as the most successful majors biology textbook in the world. This text has invited more than 4 million students into the study of this dynamic and essential discipline.The authors have restructured each chapter around a conceptual framework of five or six big ideas. An Overview draws students in and sets the stage for the rest of the chapter, each numbered Concept Head announces the beginning of a new concept, and Concept Check questions at the end of each chapter encourage students to assess their mastery of a given concept. New Inquiry Figures focus students on the experimental process, and new Research Method Figures illustrate important techniques in biology. Each chapter ends with a Scientific Inquiry Question that asks students to apply scientific investigation skills to the content of the chapter.
About this product: A bold new way to tackle tough business problemseven if you draw like a second grader
When Herb Kelleher was brainstorming about how to beat the traditional hub-and- spoke airlines, he grabbed a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers.
Used properly, a simple drawing on a humble napkin is more powerful than Excel or PowerPoint. It can help crystallize ideas, think outside the box, and communicate in a way that people simply get. In this book Dan Roam argues that everyone is born with a talent for visual thinking, even those who swear they cant draw.
Drawing on twenty years of visual problem solving combined with the recent discoveries of vision science, this book shows anyone how to clarify a problem or sell an idea by visually breaking it down using a simple set of visual thinking tools tools that take advantage of everyones innate ability to look, see, imagine, and show.
THE BACK OF THE NAPKIN proves that thinking with pictures can help anyone discover and develop new ideas, solve problems in unexpected ways, and dramatically improve their ability to share their insights. This book will help readers literally see the world in a new way.
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