About this product: Lucid, nontechnical study presents the absorbing human, scientific and political dramas involved in the discovery and reconstruction of the gigantic reptiles, birds and other creatures who roamed the prehistoric West. Much of the book is devoted to the work of Othniel Charles Marsh and Edward Drinker Cope, two brilliant 19th-century paleontologists whose discoveries revolutionized the discipline, but whose bitter feud is legendary. "Excellently written...highly recommended..."—Science Books. 51 halftones. Bibliography.
About this product: Policies and procedures are the foundation of internal controls for organizations. Taking a complicated subject and breaking it into manageable components, this book enables you to hit the ground running and significantly accelerate your completion of a solid policies and procedures program. Comprehensive and practical, this useful book provides you with sample documents you can personalize and customize to meet your companys needs.
About this product: The first book of its kind to introduce a model to help you create conversations about money with your clients, Money and Meaning provides a framework and tools to provide a safe environment in which to have conversations and resolve conflicts. Written by a respected expert in business, financial, and relational issues, Money and Meaning is filled with useful case studies and helps you open the door to thoughtful conversations that explore and resolve money’s multiple meanings.
There is a lot of hype surrounding Personalized URLs these days, but what’s the reality behind the hype? Do these applications deliver on the promise? “Personalized URLs: Beyond the Hype,” the fourth in Heidi Tolliver-Nigro’s Marketer’s Primer Series, addresses this question. The answer is one that every marketer and 1: 1 print provider should take to heart.
Personalized URL applications have a wide variety of uses, including lead generation, direct sales / cross-sells, customer surveys, event registrations, information dissemination, and customer and user feedback. But while they have generated a lot of success, they have generated a lot of disappointment, too—primarily because of a lack of realistic expectations.
This reports provides a no-nonsense look at the role of personalized URLs and 1:1 printing in increasing the effectiveness of companies’ marketing programs. It looks at key application categories, “best in class” case studies, lessons learned over time, common marketer misconceptions, and best practices for optimizing their use. Printers and marketers can optimize the value of this report by purchasing an enterprise license to allow full distribution within their enterprises for training and education.
Section 1 looks at the basic nuts and bolts behind personalized URLs. This includes the basic structure, differences between templated and custom applications, and the role played by digital (toner- and inkjet-based) printing technology.
Section 2 looks at the primary differentiating factors between personalized URL software solutions and the variety of pricing models used by 1:1 services providers.
Section 3 looks at the role of databases, including the use of personalized URLs to turn mailing lists into prospecting databases and the critical need to focus on relevance, not personalization. We also look at some marketers’ concerns about personalized URLs, including how they relate to other data-gathering techniques, including website forms.
Section 4 looks at case studies from five classifications of personalized URL applications: lead generation, direct sales / cross-sells and upsells, event registrations, information dissemination, and customer retention and loyalty.
Section 5 looks at how to evaluate the success of personalized URL campaigns. It looks at the variety of types of “response rates” and key campaign metrics, including conversion, cost per sale, and return on investment.
Section 6 looks at best practices for personalized URL campaigns. This includes both those drawn from the case study archives and insights from leading practitioners in the field.
Section 7 draws final conclusions and provides references for more information.
The report is 63 pages, with 18 graphics, including personalized URL campaign sample images and hypotheticals.
About this product: This is an exciting tale about a young boy who has never feared anything. Determined to know what it is like to be afraid, he enters into the woods to seek out a legend of what has been said to be the scariest thing of all...
Praised for his clever stories and outstanding illustrations, Beau Beaudoin has started a new generation of bedtime stories with fresh ideas that promote imagination and make reading fun for children of all ages.
About this product: Content Distribution Networks (CDNs) are a rapidly growing service on the Internet. CDNs distribute and co-locate content to be geographically close to the users (of the content). This content mirroring 1) reduces the load on the origin server, 2) reduces traffic on the Internet, and 3) improves response time to the users. For CDNs to be feasible, methods of routing of HTTP requests originating from users are needed. URL routers need routing tables similar to IP routing tables in IP routers. However, the methods used for IP routing cannot scale to URL routing. In URL routing the number of destination addresses (URLs) greatly exceeds the number of IP addresses. In addition, URLs are not stable - new ones are constantly created and old ones disappear. The large size of URLs, their very large number, and their dynamic nature makes URL routing a difficult problem. This is the problem that is addressed in this book.
About this product: This digital document is an article from Journal of East Asian Studies, published by Lynne Rienner Publishers on May 1, 2008. The length of the article is 11329 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.
Citation Details Title: North Korea and the World: a bibliography of books and URLs in English, 1997-2007.(Bibliography)(Website list) Author: Walter C., Jr. Clemens Publication:Journal of East Asian Studies (Magazine/Journal) Date: May 1, 2008 Publisher: Lynne Rienner Publishers Volume: 8 Issue: 2 Page: 293(33)
About this product: This digital document is an article from AIDS Treatment News, published by Thomson Gale on January 1, 2007. The length of the article is 1194 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details Title: Selling digital art in bulk through prepaid URLs.(uniform resource locators) Author: John S. James Publication:AIDS Treatment News (Newsletter) Date: January 1, 2007 Publisher: Thomson Gale Issue: 422 Page: 4(2)
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