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BOOK
Web 2.0 Heroes: Interviews with 20 Web 2.0 Influencers
Bradley L. Jones
$0.49

About this product:
Web 2.0 may be an elusive concept, but one thing is certain: using the Web as merely a means of retrieving and displaying information is history. Todays Web is immediate, interactive, innovative. It is user-controlled and community-driven. Organizations, marketers, application developers, and communicators must be ready to respond and to innovate or be left behind, and the experts featured on these pages are leading the charge. Their ideas are fresh, sometimes experimental, necessarily flexible, and always on the leading edge to prepare you for a Web where users rule.

BOOK
Web 2.0 Architectures: What Entrepreneurs and Information Architects Need to Know
James Governor
$20.59

About this product:

Web 2.0 is more pervasive than ever, with business analysts and technologists struggling to comprehend the opportunity it represents. But what exactly is Web 2.0--a marketing term or technical reality? This fascinating book finally puts substance behind the phenomenon by identifying the core patterns of Web 2.0, and by introducing an abstract model and reference architecture to help you take advantage of them. In Web 2.0 Architectures, authors Duane Nickull, Dion Hinchcliffe, and James Governor--who have 40 years of combined experience with technical specifications and industry trends--examine what makes successful Web 2.0 services such as Google AdSense, Flickr, BitTorrent, MySpace, Facebook, and Wikipedia tick. The result is a base of knowledge that developers, business people, futurists, and entrepreneurs can understand and use as a source of ideas and inspiration. This book reveals:

A Model for Web 2.0--An in-depth look at how the classic Client-Server model has evolved into a more detailed Web 2.0 model.
Web 2.0 Reference Architecture--A generic component view that helps decision-makers recognize basic patterns in existing Web 2.0 applications-patterns that can be repurposed for other commercial ventures.
Specific Patterns of Web 2.0--How Service Oriented Architecture (SOA), Software as a Service pattern (SaaS), Participation-Collaboration Pattern, AJAX, Mashups, Rich User Experience (a.k.a. RIA), Collaborative Tagging Systems (Folksonomy), and more can be used in your technology business.

In true Web 2.0 fashion, Nickull, Hinchcliffe, and Governor present the reference architecture and patterns on their companion website so that people in the industry can augment it and continue the discussion.

BOOK
Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations.
Shuen Amy
$12.59

About this product:

Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guide illustrates through real-life examples how businesses, large and small, are creating new opportunities on today's Web.

This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect. You will learn that creating a Web 2.0 business, or integrating Web 2.0 strategies with your existing business, means creating places online where people like to come together to share what they think, see, and do. When people come together over the Web, the result can be much more than the sum of the parts. The customers themselves help build the site, as old-fashioned "word of mouth" becomes hypergrowth.

Web 2.0: A Strategy Guide demonstrates the power of this new paradigm by examining how:

Flickr, a classic user-driven business, created value for itself by helping users create their own value
Google made money with a model based on free search, and changed the rules for doing business on the Web-opening opportunities you can take advantage of

Social network effects can support a business-ever wonder how FaceBook grew so quickly?
Businesses like Amazon tap into the Web as a source of indirect revenue, using creative new approaches to monetize the investments they've made in the Web

Written by Amy Shuen, an authority on Silicon Valley business models and innovation economics, Web 2.0: A Strategy Guide explains how to transform your business by looking at specific practices for integrating Web 2.0 with what you do. If you're executing business strategy and want to know how the Web is changing business, this book is for you.

BOOK
Unleashing Web 2.0: From Concepts to Creativity
Stephan Hagemann
$18.99

About this product:
The emergence of Web 2.0 is provoking challenging questions for developers: What products and services can our company provide to customers and employees using Rich Internet Applications, mash-ups, Web feeds or Ajax? Which business models are appropriate and how do we implement them? What are best practices and how do we apply them?

If you need answers to these and related questions, you need this book-a comprehensive and reliable resource that guides you into the emerging and unstructured landscape that is Web 2.0.

Gottfried Vossen is a professor of Information Systems and Computer Science at the University of Muenster in Germany. He is the European Editor-in-Chief of Elsevier's Information Systems-An International Journal. Stephan Hagemann is a PhD. Student in Gottfried's research group focused on Web technologies.

* Presents a complete view of Web 2.0 including services and technologies
* Discusses potential new products and services and the technology and programming ability needed to realize them
* Offers 'how to' basics presenting development frameworks and best practices
* Compares and contrasts Web 2.0 with the Semantic Web

BOOK
Reshaping Your Business with Web 2.0: Using New Social Technologies to Lead Business Transformation
Philipp Weckerle
$15.98

About this product:

Integrate Web 2.0 trends and technologies into the enterprise

Written by a team of experts from the Web 2.0 community and Oracle Corporation, this innovative guide provides a blueprint for leveraging the new culture of participation in an enterprise environment. Reshaping Your Business with Web 2.0 offers proven strategies for the successful adoption of an enterprise 2.0 paradigm and covers the technical solutions that best apply in specific situations. You will find clear guidelines for using Web 2.0 technologies and standards in a productive way to align with business goals, increase efficiency, and provide measurable bottom line growth.

Foster collaboration and accelerate information dissemination with blogs and wikis
Implement folksonomic strategies to achieve business intelligence, analytics, and semantic web goals
Capture and broadcast connection graphs and activity streams via social networks
Bring together application data, business analytics, unstructured information, and collaborative interactions in enterprise mashups
Enable rich Internet applications with Ajax, Ruby on Rails, Flash, FLEX, and other technologies
Connect your Web 2.0 ecosystem through Web services, such as REST and JSON
Ensure security and compliance management

BOOK
Enterprise Web 2.0 Fundamentals
Susan A. Bouchard
$21.92

About this product:

An introduction to next-generation web technologies

This is a comprehensive, candid introduction to Web 2.0 for every executive, strategist, technical professional, and marketer who needs to understand its implications. The authors illuminate the technologies that make Web 2.0 concepts accessible and systematically identify the business and technical best practices needed to make the most of it. You’ll gain a clear understanding of what’s really new about Web 2.0 and what isn’t. Most important, you’ll learn how Web 2.0 can help you enhance collaboration, decision-making, productivity, innovation, and your key enterprise initiatives.

The authors cut through the hype that surrounds Web 2.0 and help you identify the specific innovations most likely to deliver value in your organization. Along the way, they help you assess, plan for, and profit from user-generated content, Rich Internet Applications (RIA), social networking, semantic web, content
aggregation, cloud computing, the Mobile Web, and much more.

This is the only book on Web 2.0 that:

Covers Web 2.0 from the perspective of every participant and stakeholder, from consumers to product managers to technical professionals
Provides a view of both the underlying technologies and the potential applications to bring you up to speed and spark creative ideas about how to apply Web 2.0
Introduces Web 2.0 business applications that work, as demonstrated by actual Cisco® case studies
Offers detailed, expert insights into the technical infrastructure and development practices raised by Web 2.0
Previews tomorrow’s emerging innovations–including “Web 3.0,” the Semantic Web
Provides up-to-date references, links, and pointers for exploring Web 2.0 first-hand

Krishna Sankar, Distinguished Engineer in the Software Group at Cisco, currently focuses on highly scalable Web architectures and frameworks, social and knowledge graphs, collaborative social networks, and intelligent inferences.

Susan A. Bouchard is a senior manager with US-Canada Sales Planning and Operations at Cisco. She focuses on Web 2.0 technology as part of the US-Canada collaboration initiative.

Understand Web 2.0’s foundational concepts and component technologies
Discover today’s best business and technical practices for profiting from Web 2.0 and Rich Internet Applications (RIA)
Leverage cloud computing, social networking, and user-generated content
Understand the infrastructure scalability and development practices that must be address-ed for Web 2.0 to work
Gain insight into how Web 2.0 technologies are deployed
inside Cisco and their business value to employees, partners, and customers

This book is part of the Cisco Press® Fundamentals Series. Books in this series introduce networking professionals to new networking technologies, covering network topologies, example deployment concepts, protocols, and management techniques.

Category: General Networking

Covers: Web 2.0

$40.00 USA / $48.00 CAN

BOOK
Web 2.0: New Tools, New Schools
Lynne Schrum
$23.10

About this product:
Web 2.0 has arrived--find out how it can transform teaching and learning!

What is Web 2.0? Once upon a time, Web sites were isolated information 'silos'--all content and no functionality. Today, the next generation of Web sites gives power to the end-user, providing visitors with a new level of customization, interaction, and participation. Many Web sites now allow users to upload, categorize, and share content easily. Weblogs and podcasts allow anyone to publish or broadcast on any topic. Wikis provide information that is constantly updated by the end-user. Open-source software is free and customizable. These new technologies are changing our relationship to the Internet.

What can Web 2.0 tools offer educators? Web 2.0: New Tools, New Schools provides a comprehensive overview of the emerging Web 2.0 technologies and their use in the classroom and in professional development. Topics include blogging as a natural tool for writing instruction, wikis and their role in project collaboration, podcasting as a useful means of presenting information and ideas, and how to use Web 2.0 tools for professional development. Also included are a discussion of Web 2.0 safety and security issues and a look toward the future of the Web 2.0 movement. Web 2.0: New Tools, New Schools is essential reading for teachers, administrators, technology coordinators, and teacher educators.

Also available:

Database Magic: Using Databases to Teach Curriculum in Grades 4-12 - ISBN 1564842452
What Works in K-12 Online Learning - ISBN 1564842363
Toys to Tools: Connecting Student Cell Phones to Education - ISBN 1564842479

The International Society for Technology in Education (ISTE) is the trusted source for professional development, knowledge generation, advocacy and leadership for innovation. ISTE is the premier membership association for educators and education leaders engaged in improving teaching and learning by advancing the effective use of technology in PK-12 and teacher education. Home of the National Educational Technology Standards (NETS), the Center for Applied Research in Educational Technology (CARET), and ISTE's annual conference (formerly known as the National Educational Computing Conference, or NECC), ISTE represents more than 100,000 professionals worldwide. We support our members with information, networking opportunities, and guidance as they face the challenge of transforming education.

Some of the areas in which we publish are:
-Web. 2.0 in the classroom-RSS, podcasts, and more
-National Educational Technology Standards (NETS)
-Professional development for educators and administrators
-Integrating technology into the classroom and curriculum
-Safe practices for the Internet and technology
-Educational technology for parents

BOOK
Building a Web 2.0 Portal with ASP.Net 3.5: None
Omar Al Zabir
$18.99

About this product:

If you think you're well versed in ASP.NET, think again. This exceptional guide gives you a master class in site building with ASP.NET 3.5 and other cutting-edge Microsoft technologies. You learn how to develop rock-solid web portal applications that can withstand millions of hits every day while surviving scalability and security pressures -- not just for mass-consumer homepages, but also for dashboards that deliver powerful content aggregation for enterprises. Written by Omar AL Zabir, co-founder and CTO of Pageflakes, Building a Web 2.0 Portal with ASP.NET 3.5 demonstrates how to develop portals similar to My Yahoo!, iGoogle, and Pageflakes using ASP.NET 3.5, ASP.NET AJAX, Windows Workflow Foundation, LINQ and .NET 3.5. Through the course of the book, AL Zabir builds an open source Ajax-enabled portal prototype (available online at "www.dropthings.com"), and walks you though the design and architectural challenges, advanced Ajax concepts, performance optimization techniques, and server-side scalability problems involved. You learn how to: Implement a highly decoupled architecture following the popular n-tier, widget-based application model Provide drag-and-drop functionality, and use ASP.NET 3.5 to build the server-side part of the web layer Use LINQ to build the data access layer, and Windows Workflow Foundation to build the business layer as a collection of workflows Build client-side widgets using JavaScript for faster performance and better caching Get maximum performance out of the ASP.NET AJAX Framework for faster, more dynamic, and scalable sites Build a custom web service call handler to overcome shortcomings in ASP.NET AJAX 1.0 for asynchronous, transactional, cache-friendly web services Overcome JavaScript performance problems, and help the user interface load faster and be more responsive Solve scalability and security problems as your site grows from hundreds to millions of users Deploy and run a high-volume production site while solving software, hardware, hosting, and Internet infrastructure problems Building a Web 2.0 Portal with ASP.NET 3.5 also presents real-world ASP.NET challenges that the author has solved in building educational and enterprise portals, plus thirteen production disasters common to web applications serving millions of users. If you're ready to build state-of-the art, high-volume web applications, this book has exactly what you need.

BOOK
Hacking Exposed Web 2.0: Web 2.0 Security Secrets and Solutions
Zane Lackey
$24.35

About this product:

Lock down next-generation Web services

"This book concisely identifies the types of attacks which are faced daily by Web 2.0 sites, and the authors give solid, practical advice on how to identify and mitigate these threats." --Max Kelly, CISSP, CIPP, CFCE, Senior Director of Security, Facebook

Protect your Web 2.0 architecture against the latest wave of cybercrime using expert tactics from Internet security professionals. Hacking Exposed Web 2.0 shows how hackers perform reconnaissance, choose their entry point, and attack Web 2.0-based services, and reveals detailed countermeasures and defense techniques. You'll learn how to avoid injection and buffer overflow attacks, fix browser and plug-in flaws, and secure AJAX, Flash, and XML-driven applications. Real-world case studies illustrate social networking site weaknesses, cross-site attack methods, migration vulnerabilities, and IE7 shortcomings.

Plug security holes in Web 2.0 implementations the proven Hacking Exposed way
Learn how hackers target and abuse vulnerable Web 2.0 applications, browsers, plug-ins, online databases, user inputs, and HTML forms
Prevent Web 2.0-based SQL, XPath, XQuery, LDAP, and command injection attacks
Circumvent XXE, directory traversal, and buffer overflow exploits
Learn XSS and Cross-Site Request Forgery methods attackers use to bypass browser security controls
Fix vulnerabilities in Outlook Express and Acrobat Reader add-ons
Use input validators and XML classes to reinforce ASP and .NET security
Eliminate unintentional exposures in ASP.NET AJAX (Atlas), Direct Web Remoting, Sajax, and GWT Web applications
Mitigate ActiveX security exposures using SiteLock, code signing, and secure controls
Find and fix Adobe Flash vulnerabilities and DNS rebinding attacks

BOOK
Using Web 2.0 Tools in the K-12 Classroom
Beverley E. Crane
$59.91

About this product:
From blogs to wikis, invite Web 2.0 tools into the classroom. In this invaluable resource you ll find a host of Web 2.0 tools available on the Internet today, plus teaching and learning strategies to use them in the K-12 classroom. Language arts, science, and social studies unit lesson plans included in each chapter exemplify topics at the elementary, middle, and high school levels. Each chapter focuses on a specific Web 2.0 tool: Blogs high school science study; Podcasts immigrant topic for the elementary classroom; Wikis learning about novels in high school; Video/digital storytelling about energy; Google tools (e.g., Google Earth, Maps, Docs) current events in social studies; VoiceThread language learning for non-native speakers; Social bookmarking Earth Day projects. Each chapter incorporates a glossary; a description of the particular tool; examples of its use in the K-12 curriculum; how to get started, and a unit plan focused on learning strategies. Exercises in each chapter reinforce the concepts. Readers get a complete listing of all Web sites mentioned plus access to a Web site for exercises, new URLs, and more. Teachers will want to check this out of your library too!