Aspiring web entrepreneurs will find here everything they need to know about starting and running their own small-scale online business. Whether they intend to sell goods, services, subscriptions, or advertising, this book provides them with the specific nuts and bolts of planning, designing, building, hosting, marketing, and operating their online businesses.
•The Complete Idiot's Guide(r) to Starting Your Own Business has over a quarter million copies sold in five editions
•1.6 million web-based businesses in the U.S., a $175 billion market in 2007
•Online businesses benefiting from increasing number of Internet users- with increased traffic for subscription, advertising, and affiliate program revenue
About this product: The surge in the number of online training sites has created an unprecedented demand for experts who know all aspects of Web-based training (WBT) site design. Written by bestselling author William Horton, this book provides the hands-on and practical guidance that trainers demand. Packed with over 100 examples, this well-illustrated guide walks you through every phase of designing WBT, from analyzing your course requirements and assessing the needs of potential students to designing a course for a global audience.
You'll find out how to combine elements into effective and interesting learning sequences, discover how to overcome any technical hurdle that may arise, how to offer materials that motivate learning, and how to use Web technologies to create 21st-century alternatives to traditional courses.
Praise for Designing Web-Based Training
"Horton has done it again! He's addressed the cutting-edge problem of Web-based training design with his pragmatic, research-based approach. His work is task-oriented and down-to-earth. He doesn't waste our time with excessive educational philosophy. In short-comprehensive overview, practical advice, engaging presentation."-Robert E. Horn, Author, Visual Language: Global Communication for the 21st Century
"As each new media wave is adopted for instructional pur-poses, there is a lag in effective exploitation of the unique features the medium brings for supporting learning. Designing Web-Based Training bridges the gap by providing a rich and detailed reference."-Ruth Clark, EdD, President, Clark Training & Consulting
"Designers have been seeking guidance on how to exploit the Web's distribution potential while combining it with powerful instructional programs. Horton provides structure, stimulation, and substance in this important book. Web-based training is definitely what is happening now. Designing Web-Based Training will be a de facto classic in the field. * Design guidelines * Live versions of many examples from the book * A course shell and sample lessons * Links to helpful references
About this product: Advanced Web-Based Training Strategies fills the gap in the literature available on this topic by offering a volume that includes meaningful, applicable, and proven strategies that can take the experienced instructional designer to the next level of web-based training. Written by Margaret Driscoll and Saul Carliner -- internationally acclaimed experts on e-learning and information design- -- Advanced Web-Based Training Strategies provides instructional designers, e-learning developers, technical communicators, students, and others with strategies for addressing common challenges that arise when designing e-learning. Balancing educational theory with the practical realities of implementation, Driscoll and Carliner outline the benefits and limitations of each strategy, discuss the issues surrounding the implementation of these strategies, and illustrate each strategy with short scenarios drawn from real-world online learning programs representing a wide variety of fields including technology, financial services, health care, and government.
About this product: A Web-Based Introduction to Programming is designed for use in introductory programming, programming logic and design, or Web programming courses, and for anyone seeking a painless way to learn the basics of programming by developing small Web applications. The book is clearly written, using consistent examples in every chapter and step-by-step descriptions of standard programming procedure. Each chapter follows precise learning outcomes that are accurately tested by the end-of-chapter quizzes and exercises. A Web-Based Introduction to Programming keeps the focus on the need for beginning programmers to learn essential syntax and control structures with minimal complexity. Each chapter focuses on a single topic and related material is provided in appendices. Students learn to convert requirements into algorithms, and then develop small Web-based applications using a combination of PHP and HTML. All required software is provided and can be installed quickly and easily in minutes under Windows, Macintosh OS X or Linux. The software can be installed entirely on a USB drive so that students can carry their entire work environment with them (no need for special classroom installation).
About this product: Since the advent of the Internet and since more and more people are making purchases online, writers have had to adapt to composing copy for the Web. Contrary to what many people think, writing for the Web and writing for print are not the same and involve very different skill sets. Instead of struggling to find the right words, copywriters should read this new book from cover to cover to discover how to write sales-generating copy. The Complete Guide to Writing Web-based Advertising Copy to Get the Sale will teach you how to make your copy readable and compelling, how to reach your target audience, how to structure the copy, how to visually format the copy, how to forget everything you ever learned about writing, how to pull in visitors, how to convince visitors to buy, how to outline and achieve your goals, how to create a customer profile, how to create a unique selling position, how to include searchable keywords in the copy, how to convert prospects to paying customers, and how to compose eye-catching headlines. In addition, you will learn about the trends in Web-based advertising; the categories of advertising; the important information that needs to be included in your copy, such as what you are selling, what sets your product apart from the competition s, where you are located, what makes your product affordable, and why you yourself would buy the product; writing in the inverted pyramid style; the do s and don ts of Web-based advertising; and key phrases to incorporate in your copy. We will also provide you with some common mistakes to avoid and tips for writing, revising, and proofreading. By incorporating the principles in this book, you will take your Web-based advertising copy from boring to brilliant, while boosting your sales and increasing your customer traffic.
About this product: With e-commerce expected to reach $40 billion and online businesses anticipated to increase by 500 percent through the year 2010, you need to be a part of this exploding area of Internet sales. If you want to learn about starting a Web business, how to transform your brick and mortar business to a Web business, or even if you're simply interested in making money online, this is the book for you. You can operate your Web-based business from home and with very little start up money. The earning potential is limitless. This new book will teach you all you need to know about getting started in your own Web-based business in the minimum amount of time. This book is a comprehensive, detailed study of the business side of Internet retailing. Anyone investigating the opportunities of opening a Web-based business should study this superb manual. You will learn to: *Build your Web-based business through keywords *Generate free advertising *Use search-engine strategies *Market through e-mail *Build Web communities *Find products *Drop ship *Deal with zoning issues *Create your Web site, HTML, graphics programs, domain names, and templates *Use Web hosting, bandwidth, e-mail, shopping carts, and affiliate programs *Develop merchant accounts *Use PayPal, e-checks, search engine submissions, pay per click ads, and co-branding *Make more money through auto-responders, Google and banner advertising *Establish your own eBay storefront, Web-design information, search-engine registration * Be a part of directories *Get real-world examples of successful strategies While providing detailed instruction and examples, the author teaches you how to draw up a winning business plan ( The Companion CD-ROM has the actual business plan you can use in MS Word â„¢), basic cost control systems, pricing issues, legal concerns, sales and marketing techniques, and pricing formulas. You will learn how to set up computer systems to save time and money, how to hire and keep a qualified professional staff, meet IRS reporting requirements, plan sales, provide customer service, track competitors, do your own bookkeeping, monthly profit and loss statements, media planning, pricing, and copywriting. You will develop the skill to hire and fire employees without incurring lawsuits, motivate workers, apply general management skills, manage and train employees, and generate high profile public relations and publicity. You will have the advantage low cost internal marketing ideas and low and no cost ways to satisfy customers and build sales. Learn how to keep bringing customers back, accomplish accounting, do bookkeeping procedures and auditing, as well as successful budgeting and profit planning development. This manual delivers literally hundreds of innovative ways demonstrated to streamline your business. Learn new ways to make your operation run smoother and increase performance, shut down waste, reduce costs, and increase profits. In addition, you will appreciate this valuable resource and reference in your daily activities and as a source of ready-to-use forms, Web sites, and operating and cost-cutting ideas that can be easily applied to your operation.
About this product: A multimedia training expert shows how to use the Web to design and build effective training courses
This book shows corporate trainers and business managers how to use the Web to train employees and improve their performance. It shows how the Web can supplement or replace traditional training methods for employees and customers, focusing on the best methods for designing and creating Web training content. CD-ROM includes full code for the best examples of each type of training Web pages shown in the book. The author will also maintain a Web Site providing up-to-date information on Web-based training and development topics.
About this product: For courses in Web-based Course Design and Online Learning. Designing and Developing Web-Based Instruction will help students develop a Web course within the framework of instructional design principles, from the foundations of Web-based teaching to applications and management. Designed for novice Web-course designers, as well as experienced ones, this book is a versatile and helpful resource. Also, this text is accessible to those teaching in a K-12 education, higher education, business, or military context.
Look here for advice and practical suggestions on how to turn an interest in Web design into a thriving, home-based business. This guide offers suggestions for making crucial decisions about the content and format of Web pages, setting rates, obtaining (and keeping!) clients, and much more.
About this product: Multimedia-Based Instructional Design is a thoroughly revised and updated second edition of the best-selling book that provided a complete guide to designing and developing interactive multimedia training. While most training companies develop their training programs in many different technological delivery media¾computer-based, web-based, and distance learning technologies¾this unique book demonstrates that the same instructional design process can be used for all media. Using just one process reduces cycle time for course development¾and also reduces costs.
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