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BOOK
Starting a Yahoo! Business For Dummies (For Dummies (Business & Personal Finance))
Rob Snell
$11.54

About this product:
Turn browsers into buyers, boost traffic, and more

Build your store from scratch, or make the one you have more profitable

His online business has been paying his mortgage for years. Now Rob Snell is sharing his Yahoo! Store secrets for planning, building, and managing an online store that delivers the goods! Here's how to profit from keywords, handle credit-card payments, find out what's hot in other stores, maximize your marketing efforts, and much more.

Discover how to

• Use the Yahoo! Store Editor and Manager
• Plan effective store navigation
• Use better images to sell more products
• Build successful advertising strategies
• Generate more traffic from search engines

BOOK
Yahoo! Web Analytics: Tracking, Reporting, and Analyzing for Data-Driven Insights
Dennis R. Mortensen
$15.69

About this product:
Yahoo! Web Analytics teaches readers how to collect data, report on that data, and derive useful insights using Yahoo!’s free Web analytics tool . This detailed resource from Yahoo!’s Director of Data Insights discusses the why of Web analytics as well as the how while revealing secrets and tricks not documented elsewhere. The thorough book also offers step-by-step instructions and advanced techniques on everything from using data collection groupings to creating compelling data visualizations. It’s a must-read for all analytics professionals and those who want to be.

BOOK
Learning the Yahoo! User Interface library: Develop your next generation web applications with the YUI JavaScript development library.
Dan Wellman
$35.69

About this product:
In Detail

The Yahoo! User Interface (YUI) Library is a set of utilities and controls, written in JavaScript, for building richly interactive web applications using techniques such as DOM scripting, DHTML, and AJAX. The YUI Library also includes several core CSS resources. All components in the YUI Library have been released as open source under a BSD license and are free for all uses.

This book covers all released components whether utility, control, core file, or CSS tool. Methods of the YAHOO Global Object are used and discussed throughout the book.
The basics of each control will be presented, along with a detailed example showing its use to create complex, fully featured, cross-browser, Web 2.0 user interfaces.

Besides giving you a deep understand of the YUI library, this book will expand your knowledge of object-oriented JavaScript programming, as well as strengthen your understanding of the DOM and CSS.

You will learn to create a number of powerful JavaScript controls that can be used straight away in your own applications.

What you will learn from this book?

• Explore the YUI Library--utilities, controls, core files, and CSS tools
• Install the library and get up and running with it
• Handle DOM manipulation and scripting
• Get inside Event Handling with YUI
• Create consistent web pages using YUI CSS tools
• Work with Containers--implementation, skinning, adding transitions, and tabs
• Debug, maintain, and update applications with the Logger control
• Examples included in the book:

• Calendar interface
• Autocomplete
• Creating panels
• Dialogs
• Custom tooltips
• Forms
• Split button
• TreeView Control
• Browser History Manager with Calendar
• Simple animation
• Custom animation
• Creating tabs and adding content dynamically
• Dragging and dropping
• Implementing sliders
• Logger at work
• Logging custom classes

Approach

The book is a tutorial, leading the reader first through the basics of the YUI library before moving on to more complex examples involving the YUI controls and utilities. The book is heavily example driven, and based around an approach of tinkering and extending to improve.

Who this book is written for?

This book is for web developers comfortable with JavaScript and CSS, who want to use the YUI library to easily put together rich, responsive web interfaces. No knowledge of the YUI library is presumed.

BOOK
Yahoo! SiteBuilder For Dummies (For Dummies (Computer/Tech))
Richard Wagner
$9.51

About this product:
Save up to $75 on Yahoo! Web Hosting!

Choose the right graphics, include links and feedback forms, and add "wow"

You too can develop cool Web sites with Yahoo! SiteBuilder and this handy, easy-to-follow guide! All the basics of good site design are here, plus step-by-step directions for creating your site with text, links, pictures, and animation. Once you're finished building your site, cash in a special offer from Yahoo! for discounted Web hosting and share your work with the world.

Discover how to

• Create and publish a basic site in minutes
• Use SiteBuilder templates
• Design a site that?s easy to navigate
• Avoid common mistakes amateurs make
• Offer maps and searches on your site

BOOK
Yahoo! for Dummies
Brad Hill
$0.71

About this product:
Yahoo! For Dummies, 2nd Edition hits the shelves with refreshed information on Yahoo!'s most popular and useful features. Author Brad Hill covers registering for Yahoo!, customizing it to deliver the content of one's choosing, and getting a Yahoo! e-mail account. The book also guides you through using Yahoo!'s Web page design and hosting service (GeoCities), it's multimedia broadcast center (Broadcast), and its variety of shopping and financial services.

BOOK
How to Sell Anything on Yahoo!...And Make a Fortune!: Build and Run a Successful Online Business with Yahoo!® Shopping
Skip McGrath
$9.24

About this product:

The book that puts online sellers in touch with Yahoo!’s 237 million users

Yahoo! is the third most active shopping site on the Internet and this hands-on guide makes it easy for anyone to start selling on Yahoo! in no time. How to Sell Anything on Yahoo! . . . And Make a Fortune! explains:

• What it takes to set up a Yahoo! Store that’s popular and profitable
• How to take advantage of Yahoo! Web hosting, sponsored searches, and affiliate programs
• Registration of domain names and how to use Yahoo!’s business mail services

If you are an entrepreneur or small business owner looking to make Yahoo! part of your online retail strategy, you need this book.

BOOK
From Yahweh to Yahoo!: The Religious Roots of the Secular Press (History of Communication)
Doug Underwood
$21.00

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BOOK
Get Found Now! Local Search Secrets Exposed: Learn How to Achieve High Rankings in Google, Yahoo and Bing
Richard Geasey
$14.95

About this product:
How can a small business owner best position their business to be found on the Internet? By using local search marketing. Google, Yahoo and Bing all allow a business to list their unique information. Business owners who know how to complete and optimize these local business listings will see their search engine positions improve dramatically. Using Local Search Secrets Exposed you will be able to; claim your local business listing, create a local business listing optimized for "findability", use reviews to help maintain and boost your ranking in the search engines, include photos and videos in your listing and incorporate your brand identity improve visibility. Today's marketplace is so crowded you have to stand out from the pack. A successful business today requires a real web presence. If your customers can't find you on the web, how can they be expected to find you on the street? You CAN be the leader of the pack following the simple steps in this book.

BOOK
Search Engine Optimization (SEO) How to Optimize Your Website for Internet Search Engines (Google, Yahoo!, MSN Live, AOL, Ask, AltaVista, FAST, GigaBlast, Snap, LookSmart and more)
Samuel Blankson
$33.75

About this product:
This book shows you how to increase your web popularity, page rank, website visitor retention and internet sales through building backlinks, using link exchanges, search engine submissions, directory manual submissions, social media (i.e. RSS, forums, groups, blogging, vlogging, photoblogging, social networking sites (Facebook, MySpace etc), paid inclusion, pay-per-click, paid submissions, banner advertising, banner exchanges, news and PR article submissions, podcasting, doorway pages, referrals, affiliate networks and affiliation, eCourses, eBooks, foreign language search engines, free and low cost advertising websites, conventional marketing methods (such as, billboards, building wrapping, inflatables, vehicle wrapping, aerial banners, posters, radio and television), campaign monitoring, SEO campaign fine-tuning and more.

BOOK
How to Make Money Online with eBay, Yahoo!, and Google
Jill Finlayson
$7.69

About this product:

Groundbreaking strategies for reaching millions of customers online and boosting traffic, sales, and profits

This full-color, seminar-in-a-book presents a proven plan for maximizing your online profits by leveraging the top three services: eBay, Yahoo! and Google. You’ll learn to: expand an existing eBay business to reach millions of targeted buyers; Open a Yahoo! store to build a thriving direct-to-customer business; and send more customers to their online retail business with improved search engine placement and targeted adword buys using Google. How to Make Money Online with eBay,Yahoo!, and Google explains how to use cross-merchandising and integration strategies to promote sales and manage inventory across multiple sales channels.