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BOOK
YouTube and Video Marketing: An Hour a Day
Greg Jarboe
$16.30

About this product:
A complete, task-based guide to developing, implementing, and tracking a video marketing strategy

Online video marketing is crucial in today's marketplace. This guide teaches you proven, practical guidelines for developing and implementing video marketing for your organization.

If you're a marketer, advertising professional, consultant, or small business owner, here's a relevant guide to understanding video marketing tactics, developing a strategy, implementing the campaign, and then measuring results. You'll find extensive coverage of keyword strategies and video optimization, distribution and promotion strategies to other sites and blogs, YouTube advertising opportunities, and crucial metrics and analysis.

  • Written in the popular "Hour a Day" format, which breaks intimidating topics down to easily approachable tasks
  • Covers previously undocumented optimization strategies, distribution techniques, community promotion tactics, and more
  • Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization
  • Examines effective promotional tactics, how to optimize video for YouTube and search engine visibility, and metrics and analytics
  • Includes case studies, additional resources, a glossary, information about creating and editing video, step-by-step guides, and valuable tutorials

YouTube and Video Marketing: An Hour A Day gives you the tools to give your clients or your organization a visible, vital marketing presence online.

BOOK
YouTube for Business: Online Video Marketing for Any Business
Michael Miller
$14.34

About this product:

To any businessperson or marketing professional, YouTube’s 20 million viewers are a tempting target.
How can you tap into the potential of YouTube to promote your business and sell your products or services?

The answers in YouTube for Business show you how to make YouTube part of your online marketing
plan–and drive traffic to your company’s website. In this book you’ll learn how to:

 

• Develop a YouTube marketing strategy

• Decide what types of videos to produce

• Shoot great-looking YouTube videos–on a budget

• Edit and enhance your videos

• Create a presence on the YouTube site

• Manage a video blog

• Generate revenues from your YouTube videos

• Produce more effective YouTube videos

 

Includes profiles of

successful businesses

• Blendtec

• Charles Smith Pottery

• Annette Lawrence, ReMax ACR Elite Group, Inc.

• Stone Brewing Company

• D-Link

 

Author Michael Miller has written more than 80 how-to books over the past two decades, with more than

one million copies in print. His best-selling books include YouTube 4 You, Tricks of the eBay Business Masters,

Absolute Beginner’s Guide to Computer Basics, and Googlepedia: The Ultimate Google Resource.

 

Front cover quote:

 

“Never thought you could use YouTube for your business? Well, think again! This book gives you

a complete overview of why, how, and the technology to get you started.”

 

– Rhonda Abrams, USAToday small business columnist and author of
Successful Marketing: Secrets & Strategie

 

BOOK
YouTube For Dummies (For Dummies (Computer/Tech))
Chris Botello
$0.29

About this product:
YouTube For Dummies takes the classic Dummies tact in helping tech novices get a handle on a popular technology that more tech-savvy audiences consider "simple." With so much content on YouTube getting media attention, more first-timers are jumping on the site and they need help. The book also helps the next step audience of users looking to add content to YouTube. Content includes:

  • Watching the Tube - includes getting your PC ready for YouTube viewing, finding video, signing up for an account, and creating favorites.
  • Loading Video to YouTube—covers the nuts and bolts of shooting video, transferring it to a PC, editing it, and sending it up to YouTube.
  • Bringing Along YouTube—covers the various ways you can use YouTube video in places other than on the site. Includes mobile YouTube and adding videos to your MySpace page or another Web site.
  • I Always Wanted To Direct—explores how to use YouTube's directors program to upload longer video, use the site for marketing, or launch your own videoblog.
BOOK
YouTube: An Insider's Guide to Climbing the Charts
Michael W. Dean
$17.74

About this product:

Want to make a splash on YouTube? Even go viral? You've come to the right place. This book is written by two veteran 'Tubers who live their art and know what they're talking about -- especially Alan Lastufka, a.k.a. "fallofautumndistro," who has over 10,000 YouTube subscribers and millions of views. Alan and co-author Michael W. Dean show you how to make a quality video, and how to optimize, encode, upload, and promote it. This book can't promise you'll be rich and famous, but it can tell you how to make great video art, and what you need to do to get your work seen. You'll learn about:

Storytelling and directing Shooting, editing, and rendering Creating your very own channel Broadcasting user-generated content Re-broadcasting commercial content Cultivating a devoted audience Fitting into the YouTube community Becoming a success story

Join Alan, who makes part of his living from YouTube, and Michael, a successful filmmaker, author, and D.I.Y. art pioneer. They'll take you from the basics of gear to making it big on YouTube, with a focus on networking and interaction. You'll also sit in on informative interviews with YouTube stars LisaNova, Hank Green (vlogbrothers), WhatTheBuckShow, nalts, and liamkylesullivan. Alan and Michael understand viral marketing -- and they know what it takes to get your work on everyone's YouTube radar. And, once you read this book, so will you.

BOOK
YouTube: Online Video and Participatory Culture
Joshua Green
$17.05

About this product:
YouTube is one of the most well-known and widely discussed sites of participatory media in the contemporary online environment, and it is the first genuinely mass-popular platform for user-created video. In this timely and comprehensive introduction to how YouTube is being used and why it matters, Burgess and Green discuss the ways that it relates to wider transformations in culture, society and the economy.
The book critically examines the public debates surrounding the site, demonstrating how it is central to struggles for authority and control in the new media environment. Drawing on a range of theoretical sources and empirical research, the authors discuss how YouTube is being used by the media industries, by audiences and amateur producers, and by particular communities of interest, and the ways in which these uses challenge existing ideas about cultural ‘production’ and ‘consumption’.
Rich with both concrete examples and featuring specially commissioned chapters by Henry Jenkins and John Hartley, the book is essential reading for anyone interested in the contemporary and future implications of online media. It will be particularly valuable for students and scholars in media, communication and cultural studies.

BOOK
How to Make Money with YouTube: Earn Cash, Market Yourself, Reach Your Customers, and Grow Your Business on the World's Most Popular Video-Sharing Site (How to Make . . .)
Debra Schepp
$12.24

About this product:

“How Can I Profit from YouTube®?”

Ever since its creation in 2005 the video-sharing phenomenon has been newsworthy not only for videos: users were making media appearances about how they parlayed their hobbies into six-figure incomes, but they’ve been tight-lipped when it comes to their secrets.

Luckily, e-commerce experts Brad and Debra Schepp have written this complete guide to using YouTube for fun and profit. By the time you're done with this book, you'll know everything there is to know about:

  • Planning, creating, and sharing your own videos that "don't suck"
  • What makes a video go viral
  • Harnessing YouTube's power for branding, advertising, and fundraising

Inside you’ll find real-life YouTube success stories-—from video makers who used the site to launch successful consulting businesses to a company’s humorous “Will It Blend?” videos that brought thousands of new customers to its Web site.

BOOK
How to Do Everything with YouTube
Chad Fahs
$4.63

About this product:

Create, post, and promote your own videos on the world's most popular online service! How to Do Everything with YouTube explains how to shoot and edit videos, insert titles and captions, add special effects, and upload content. You'll learn how to set up a YouTube channel and integrate YouTube videos into your websites and blogs. You'll also discover the success secrets behind YouTube celebrities and breakout videos. Share your unique video creations with millions of viewers with help from this easy-to-follow guide.

  • Navigate the YouTube interface, play videos, and set up an account
  • Shoot professional-quality videos with a camcorder, Web cam, or camera phone
  • Get the lighting right and add sound and special effects
  • Create a short film, vlog, or video mashup
  • Edit your videos with Windows Movie Maker, iMovie, and Remixer
  • Add audio tracks with AudioSwap
  • Optimize your videos and upload them to YouTube
  • Join the YouTube community, create playlists, subscribe to channels, and participate in groups
  • Customize your YouTube channel
  • Promote your videos to a huge audience
BOOK
YouTube 4 You
Michael Miller
$7.76

About this product:
<>VIEW. UPLOAD. SHARE. That's what YouTube is all about–viewing, uploading, and sharing your favorite videos. And the book you hold in your hands will help you get the most out of this hot website. You'll learn how to find the latest viral videos, share your favorite videos with friends and the YouTube community, and shoot and upload your own videos to the YouTube website. YouTube 4 You is the first book to take you inside YouTube, show you how the site works, and provide tips and tricks for becoming a more successful YouTuber!

 

You’ll Learn How To

 

• Find and watch the latest videos

• Manage and share your favorite videos

• Download and save YouTube videos to your computer or iPod

• Upload your own YouTube video creations

• Get more out of the YouTube community

• Troubleshoot viewing and uploading problems

 

Contents

 

Introduction  1

Part I YouTube 4 Everyone

1 Welcome to YouTube  7

2 Getting Around the YouTube Site  13

Part II YouTube 4 Viewers

3 Finding Videos to Watch  27

4 Watching YouTube Videos  39

5 Managing and Sharing Your Favorite Videos  49

6 Downloading YouTube Videos to Your PC–and Your iPod  61

Part III YouTube 4 Video Makers

7 What Type of Videos Do You Want to Upload?  75

8 Creating Videos 4 YouTube  89

9 Uploading Videos to YouTube  99

10 Managing Your Uploaded Videos 109

11 Who Owns What: Legal Issues with YouTube Videos  117

 Part IV YouTube 4 Advanced Users

12 Joining the YouTube Community–and Creating Your Own Channel  133

13 Adding YouTube Videos to Your Own Site or Blog  153

14 Profiting from Your YouTube Videos  163

15 Getting More Out of YouTube–With Third-Party Tools  175

16 Troubleshooting YouTube Problems  183

Index  191

 

 

BOOK
The YouTube Reader
Patrick Vonderau
$29.58

About this product:

YouTube has come to epitomize the possibilities of digital culture. With more than seventy million unique users a month and approximately eighty million videos online, this brand-name video distribution platform holds the richest repository of popular culture on the Internet. As the fastest growing site in the history of the Web, YouTube promises endless new opportunities for amateur video, political campaigning, entertainment formats, and viral marketing& mdash;a clip culture that has seemed to outpace both cinema and television. The YouTube Reader is the first full-length book to explore YouTube as an industry, archive, and cultural form. This remarkable volume brings together renowned film and media scholars to debate the problems and potential of "broadcasting yourself." The YouTube Reader takes on claims of newness, immediacy, and popularity with sytematic and theoretically informed arguments, offering a closer look at the available texts on YouTube and the policies and norms that govern their access and use. Among the contributors are Christopher Anderson, Thomas Elsaesser, Richard Grusin, Bernard Stiegler, Toby Miller, Lisa Parks, William Uricchio, and Janet Wasko.

BOOK
The Stories of Facebook, Youtube and Myspace: The People, the Hype and the Deals Behind the Giants of Web 2.0
Sarah Lacy
$15.25

About this product:
After the dotcom crash, many people thought it was the end of the internet era. They were mistaken, as a new wave of internet initiatives have begun, focused on blogging, social networking and file sharing, and dubbed Web 2.0. Many of us are familiar with the sites of Facebook, YouTube, MySpace, but how did these phenomenons begin? And why are they so popular? This book explores the stories behind these sites, quashing the rumours and explaining how these internet giants began. It also uncovers the start-up stories behind Digg, Six Apart, Slide, Founders Fund, Yelp, LinkedIn, Twitter, Ning, and Revision3. These compelling accounts are put together through interviews with the founders of these companies. Author, Sarah Lacy has reported on start-ups and venture capital for Business Week in Silicon Valley for nearly a decade and was one of the only journalists who stayed around after the dotcom crash.

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