To any businessperson or marketing professional, YouTube’s 20 million viewers are a tempting target. How can you tap into the potential of YouTube to promote your business and sell your products or services?
The answers in YouTube for Business show you how to make YouTube part of your online marketing plan–and drive traffic to your company’s website. In this book you’ll learn how to:
• Develop a YouTube marketing strategy
• Decide what types of videos to produce
• Shoot great-looking YouTube videos–on a budget
• Edit and enhance your videos
• Create a presence on the YouTube site
• Manage a video blog
• Generate revenues from your YouTube videos
• Produce more effective YouTube videos
Includes profiles of
successful businesses
• Blendtec
• Charles Smith Pottery
• Annette Lawrence, ReMax ACR Elite Group, Inc.
• Stone Brewing Company
• D-Link
Author Michael Miller has written more than 80 how-to books over the past two decades, with more than
one million copies in print. His best-selling books include YouTube 4 You, Tricks of the eBay Business Masters,
Absolute Beginner’s Guide to Computer Basics, and Googlepedia: The Ultimate Google Resource.
Front cover quote:
“Never thought you could use YouTube for your business? Well, think again! This book gives you
a complete overview of why, how, and the technology to get you started.”
– Rhonda Abrams, USAToday small business columnist and author of Successful Marketing: Secrets & Strategie
About this product: YouTube For Dummies takes the classic Dummies tact in helping tech novices get a handle on a popular technology that more tech-savvy audiences consider "simple." With so much content on YouTube getting media attention, more first-timers are jumping on the site and they need help. The book also helps the next step audience of users looking to add content to YouTube. Content includes:
Watching the Tube - includes getting your PC ready for YouTube viewing, finding video, signing up for an account, and creating favorites.
Loading Video to YouTube—covers the nuts and bolts of shooting video, transferring it to a PC, editing it, and sending it up to YouTube.
Bringing Along YouTube—covers the various ways you can use YouTube video in places other than on the site. Includes mobile YouTube and adding videos to your MySpace page or another Web site.
I Always Wanted To Direct—explores how to use YouTube's directors program to upload longer video, use the site for marketing, or launch your own videoblog.
About this product: I'd never realized what was possible with social marketing online. This book shows how it's possible to get more effective marketing WITHOUT spending money on advertising! This is a concise, lucid guide on how you can get it done. Whether you want to use blogs, MySpace, FaceBook, reviews or any other Web site, the answers are all in here.
About this product: It happens in America every four decades and it is about to happen again. America's demand for change in the 2008 election will cause another of our country's periodic political makeovers. This realignment, like all others before it, will result from the coming of age of a new generation of young Americans-the Millennial Generation-and the full emergence of the Internet-based communications technology that this generation uses so well. Beginning in 2008, almost everything about American politics and government will transform-voting patterns, the fortunes of the two political parties, the issues that engage the nation, and our government and its public policy.
Building on the seminal work of previous generational theorists, Morley Winograd and Michael D. Hais demonstrate and describe, for the first time, the two types of realignments-"idealist" and "civic"-that have alternated with one another throughout the nation's history. Based on these patterns, Winograd and Hais predict that the next realignment will be very different from the last one that occurred in 1968. "Idealist" realignments, like the one put into motion forty years ago by the Baby Boomer Generation, produce, among other things, a political emphasis on divisive social issues and governmental gridlock. "Civic" realignments, like the one that is coming, and the one produced by the famous GI or "Greatest" Generation in the 1930s, by contrast, tend to produce societal unity, increased attention to and successful resolution of basic economic and foreign policy issues, and institution-building.
The authors detail the contours and causes of the country's five previous political makeovers, before delving deeply into the generational and technological trends that will shape the next. The book's final section forecasts the impact of the Millennial Makeover on the elections, issues, and public policies that will characterize America's politics in the decades ahead.
Create, post, and promote your own videos on the world's most popular online service! How to Do Everything with YouTube explains how to shoot and edit videos, insert titles and captions, add special effects, and upload content. You'll learn how to set up a YouTube channel and integrate YouTube videos into your websites and blogs. You'll also discover the success secrets behind YouTube celebrities and breakout videos. Share your unique video creations with millions of viewers with help from this easy-to-follow guide.
Navigate the YouTube interface, play videos, and set up an account
Shoot professional-quality videos with a camcorder, Web cam, or camera phone
Get the lighting right and add sound and special effects
Create a short film, vlog, or video mashup
Edit your videos with Windows Movie Maker, iMovie, and Remixer
Add audio tracks with AudioSwap
Optimize your videos and upload them to YouTube
Join the YouTube community, create playlists, subscribe to channels, and participate in groups
About this product: Probably the world can be divided in our time between people who really know what YouTube is and people who don't. YouTube provides you the opportunity to not only advertise your business, blog or website for free but to also get paid for your contents. Its time to learn and utilize YouTube for generating extra cash by turning your leisure time into dollars with almost zero investment. YouTube is incredibly popular. People are marching in droves to the web to watch videos. everyday 65,000 new videos are uploaded to YouTube's site, and every day the world's people tune into 100 million of these videos. One consultant with time on his hands has calculated that during YouTube's short life, people have spent 9,305 years watching it. YouTube have 12+ millions page views every day in average so it's great way to advertise on YouTube for free. This book can turn you into a YouTube Guru. Here is an opportunity to capitalize on virtual world with your daily use gadgets. So learn and earn from the comfort of your home or from any connected device around the world.
About this product: <>VIEW. UPLOAD. SHARE. That's what YouTube is all about–viewing, uploading, and sharing your favorite videos. And the book you hold in your hands will help you get the most out of this hot website. You'll learn how to find the latest viral videos, share your favorite videos with friends and the YouTube community, and shoot and upload your own videos to the YouTube website. YouTube 4 You is the first book to take you inside YouTube, show you how the site works, and provide tips and tricks for becoming a more successful YouTuber!
You’ll Learn How To
• Find and watch the latest videos
• Manage and share your favorite videos
• Download and save YouTube videos to your computer or iPod
• Upload your own YouTube video creations
• Get more out of the YouTube community
• Troubleshoot viewing and uploading problems
Contents
Introduction 1
Part I YouTube 4 Everyone
1 Welcome to YouTube 7
2 Getting Around the YouTube Site 13
Part II YouTube 4 Viewers
3 Finding Videos to Watch 27
4 Watching YouTube Videos 39
5 Managing and Sharing Your Favorite Videos 49
6 Downloading YouTube Videos to Your PC–and Your iPod 61
Part III YouTube 4 Video Makers
7 What Type of Videos Do You Want to Upload? 75
8 Creating Videos 4 YouTube 89
9 Uploading Videos to YouTube 99
10 Managing Your Uploaded Videos 109
11 Who Owns What: Legal Issues with YouTube Videos 117
Part IV YouTube 4 Advanced Users
12 Joining the YouTube Community–and Creating Your Own Channel 133
13 Adding YouTube Videos to Your Own Site or Blog 153
14 Profiting from Your YouTube Videos 163
15 Getting More Out of YouTube–With Third-Party Tools 175
About this product: How ordinary people become famous.
Everyone gets a shot at the spotlight.
Since its launch in 2005, YouTube has been a hub for users to upload and share their most interesting, intimate, exciting, or embarrassing moments with viewers all over the world. But how does one take advantage of YouTube’s far-reaching resources and get a video seen? Here, Hollywood producer Frederick Levy addresses the interests and needs of the casual YouTube user as well as the serious web enthusiasts and video-makers who are looking to explore YouTube and its social and networking aspects in greater depth.
Loaded with advice from established Hollywood gurus who’ve “been there, done that,” this is the must-have guide for the wired and connected audiences of YouTube, MySpace, and Metacafe. Readers will learn how to:
• Upload videos from a mobile phone • Capture video directly to the site from a Webcam • Embed videos into personal web pages or blogs, and much, much more!
About this product: Want to make a splash on YouTube? Even go viral? You've come to the right place. This book is written by two veteran 'Tubers who live their art and know what they're talking about -- especially Alan Lastufka, a.k.a. "fallofautumndistro," whose videos get millions of views. He and co-author Michael W. Dean show you how to make a quality video, and how to optimize, encode, upload, and promote it.
This book can't promise you'll be rich and famous, but it can tell you how to make great video art, and what you need to do to get your work seen. You'll learn about:
Storytelling and directing
Shooting, editing, and rendering
Creating your very own channel
Broadcasting user-generated content
Re-broadcasting commercial content
Cultivating a devoted audience
Fitting into the YouTube community
Becoming a success story
And more. Join Alan Lastufka, a YouTube star -- with over 10,000 subscribers -- who makes part of his living from YouTube, and Michael W. Dean, a successful filmmaker, author, and D.I.Y. art pioneer. They'll take you from the basics of gear to making it big on YouTube, and they put everything in context, with interviews of other YouTube rock stars. These guys understand viral marketing, and they know what it takes to get your work on everyone's YouTube radar.
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