List Building - 9 Steps to Creating a High Converting Squeeze PageWith a high converting squeeze page, an online business will make more use of the traffic they drive to their website. With more email leads an online business can promote to, there are more chances of buyers for your products and services. Generating traffic is hard work so you want to capture as many of the visitors' emails as you can when they visit your website.
Here are 9 steps to creating a high converting squeeze page:
1. Determine Type Of Traffic
Decide what type of prospect you want to attract with your squeeze page. Then create your squeeze page to attract that particular type of prospect only. Don't create a squeeze page which caters for everyone. Your conversions of visitors to leads will suffer.
2. Professional Graphics
Create the best graphics you can for your squeeze page. Eye-grabbing graphics have proven in my tests to increase conversion rates. So hire a good graphics designer if you can't design good graphics yourself.
Make sure your squeeze page shows the keywords which the visitor is looking for. If your ad promises that they will receive an insurance review report when they visit your squeeze page, make sure your squeeze page shows the words "insurance review".
This will confirm to the visitor that they are on the right page and they should find the information they are looking for.
Get your visitor's attention right away when they visit your website.
You can do this by showing a headline that raises curiosity and promises benefits.
Once you have their attention, they will read more of your squeeze page.
With your squeeze page, explain the benefits for the visitor if they sign up to your list.
Explain the benefits using words or video. Make sure that when you read the message on the squeeze page, you actually emotionally feel how signing up will benefit your visitors.
6. Graphics - Video/Report
If you are offering a free report or video on your squeeze page, create a graphic (called an ecover) for it.
This will make your intangible product seem tangible. Visitors will want their hands on your free offer. It's all about packaging your offer.
7. Call To Action
In your squeeze page, make it very clear what you want the subscriber to do. Don't make them guess that they should enter their name and email address to sign up to your list. Tell them directly in simple terms. Command them on what they need to do.
People react to commands. Telling them to enter their name and email and then click on the submit button is needed. This may sound silly, but tests have shown this to increase response rates.
8. Split Testing
With every squeeze page you create, you need to create another one with a slight variation such as a different headline, different benefits or place your sign up box in another place.
All squeeze pages can be improved. Use the tool at www.google.com/websiteoptimizer to test which 2 versions of your squeeze page has the better response rate.
Remove the low performing squeeze page and try to create another one to achieve better response rates. This is how you create squeeze pages that have 50% sign up rates.
9. Drive Traffic
At the end of the day, you need to drive traffic to the squeeze page and see what type of prospects react to your squeeze page. If you notice that a certain source of traffic has good sign up rates then market your squeeze page more in that area.
The more traffic you drive to your squeeze page, the quicker you will be able to create a high converting squeeze page.
All these steps are not rocket science, yet not many people follow them. Improve your squeeze page one step at a time following the advice above and you'll be able to convert a high percentage of your visitors to subscribers. This list building component of your online business is essential if you want to increase sales. If you want your online business to succeed, a high converting squeeze page is mandatory.