Developing Original Articles: The Human Touch vs. Computer SoftwareWith the increasing demand of high quality content on the web, finding original articles and carefully stylized content is a priority for companies to retain credibility. With today's fierce search engine ranking competition, a steady supply of original articles has become a necessity. Websites need to be designed to increase traffic, and sites updated regularly with fresh information are more likely to receive higher search engine placement than those updated less frequently. As a result, companies need to find sources of new and original content as often as possible. The challenge is finding human writers who can provide original articles with the right tone, voice, and quality that the company needs, and also at the right price.
Before the emergence of computer programs that could 'create' articles and pieces of web content, human writers were responsible for developing all the original content for websites. However, with the rise of blogs and websites for independent publishers, several applications are now available that simply churn out content made from a computer program. While these have the potential to create several articles on a given topic, they do have limitations. Semantics, sentence structure, meaning, and even punctuation are often overlooked with these content spinners and programs, and if they are caught by a search engine, the risk of website blacklisting runs high.
Human writers provide reliable, authentic, and original content on a regular basis. By making use of natural creative processes to develop and present an idea, they can develop a series of original articles for any website or company.
The Value of Authentic Content and Original Articles
All website and business owners know how valuable original content is for search engine placement, website validity, and credibility in their industry. Without a steady supply of original articles, it is difficult to keep visitors returning to the site and maintaining interest in the company. The increasing popularity of blogs is just one example of why 'content is king' still rings true on the web today. Human writers can develop articles and unique ideas far better than any computer software and application. Unfortunately, many companies choose applications that lead to poor quality content and a decrease in their credibility.
What Content Creating Software Does
Content creation software is designed to string words and sentences based on a topic and basic article. These programs run several variations of an article by substituting synonyms and words throughout the page, and reconstructing sentences to generate a 'new' or original article. Today's leading content duplication and content creation software programs include: Article Content Spinner, Jetspinner, SiteEqualizer, ArticlePro, and Article Output.
While these article and content spinner programs offer many promises of 'well-written' article and original content, they are not always accurate enough to catch duplicate sentences, and they often have trouble even putting together sentences that make sense. In many cases, their processes are considered to be forms of copyright theft, especially if the original article used as the input was not generated by the owner. Search engines that can find even one sentence duplicated from an article can bar the website from being listed on the rankings, and a single sentence 'stolen' in this way is at risk for copyright infringement.
Why Companies Need to Pursue Quality Human Writers
Google is the leading search engine on the internet, and specifically outlines its duplicate content policy in the user terms. Article spinners that help generate 'original articles' can create significant damage to a company's page ranking and credibility online, putting them at risk for copyright infringement and other penalties. Submitting just a single article to an article directory can be shared across multiple web pages and websites, but using a content spinner to create 'fresh' content from this very same article puts all of the content at risk.
Article marketing has become an industry in itself, but finding high quality human writers is the most efficient, and safe, method of generating valid clicks and increasing visitors to the site. Human writers can provide benefits beyond the limitations of article content creation services. These include completely original article batches, clear and consistent messages, an author's voice, powerful words and phrases that are easy to read by all visitors, and simply and efficiently provide unique and creative ideas in an original format. Human writers can often provide a fresh perspective on a topic or idea, something that cannot be achieved with automated article writing software packages.