Selling Your E-Book On Your Website - Part 1My students often ask me how to set up a system to sell ebooks online. Most of them want to set up a page with many links to other articles, free information, author bio, seminar schedules, and so forth. This is the wrong type of website to make when you want to sell your ebook. With all those links you will confused your reader. And we all know, a confused mind never buys.
So what's the best type of website to sell your ebook?
At first you want to create a web page that only focuses on this one e-book. A one-page website is the best method of marketing information products. Meaning, this web page will only have one page and the only link on this page is going to be the "Buy it" button that leads people to your shopping cart so that you can collect their money.
Why only one page with one button? If you give people too many choices, then you're going to dilute what you're trying to do. If you go to my web site you're going to find a number of products there. But my big time products, my most potent products each have their own website and there's only one link on these pages that goes to my shopping cart.
This web page needs to include certain things. First, you need a killer title, something that grabs your attention. Remember that people on the internet have the attention span of a gnat. So you don't want to ramble here, you don't want to mess around. You want to convince them that they have a problem and you have their answer.
Get their attention quickly with something like, "I was shocked that the average wedding in 2005 cost thirty thousand dollars." Your visitors will start thinking to themselves, "Whoa, I didn't know it cost that much. I better read on to see if there's something I can do about this."
Your title, or headline is the most important piece of your website. You will either keep your visitors reading so you can sell your e-book. Or, you'll lose them and they will be off to the next site.
When you develop your website, spend most of your time writing your attention-grabbing headline. It will pay off in the long run. Part 2 will discuss the rest of your website and what important distinction you must make when you describe your product to your visitors.
Stephen Beck teaches you how to write an ebook
and create a "cash on demand" online
business. Marketing information products