If I gave you 1,500 pre-qualified prospects -- would you contact them?
If I gave you 1,500 pre-qualified prospects -- would you contact them? "Are you ever afraid of speaking to prospects?" I am often asked this question in my Client Attraction coaching sessions. My response has always been that if you can't seem to let the fear go, then just feel the fear, and go get help from your team. You've heard the saying "There are no self-made millionaires, there are team made millionaires." Successful people feel the fear too, and they seek the guidance from their alliances or team members so that the risk is reduced. That's been my experience. When I feel myself getting stopped, I just grab my cell phone and call my business mentors who just so happen to be millionaires themselves. Through trial and error, I have found that limiting fears or beliefs don't have a chance against me.
So let me ask you this, do you often stop your sales and marketing because of anxiety, and didn't know where it was coming from? Have you experienced a fear of failure, fear of success, or a fear of rejection? I don't think I know anyone who's not experienced some form of fear of rejection when marketing themselves, especially to a different gender, or a different culture. I think it's inherent in many of us. Problem is, it holds us back from doing what it takes to follow up with prospects and to get clients. And it's got to stop in order fill your practice to capacity and make this year the wealthiest year yet.
What does fear do? Well, fear of rejection keeps people from asking for the sale, from asking for referrals, from writing that article and from collaborating with strategic alliances. You've heard me say this before: if you don't market today, you won't have clients in three months. Then your small business has really become just a hobby.
Now, my mentors tell me that there's more to getting clients than just the outer game of marketing. There's also an inner game of your mindset and beliefs, your paradigms. If you don't deal with the paradigms, then you'll keep making the same money you've been making for years to come. I don't know about you, but I prefer to continue to attract more clients, make more money, and take more time off to spend with my family. Why would I want to work 50+ hours a week on my own business, when I can do that at a corporate job?
So, I went on a search by talking to self-employed (6 and 7 figure) champions to find out how they became masters of their emotions. Here is what I've found... most business coaches and motivational speakers would lead you to believe that success or failure in your business is totally dependent upon your goals. While goals are essential and a person cannot be truly successful without them, there are many people who have goals and still do not have enough clients to fill their practice. The goal was never the problem. Their motivation is where the real problem lies. Unfortunately, this concept is only understood by two or three people out of 100.
Understanding your Motivational Gap, the gap between your business vision and your reality, is the key to freedom and will guide you down the right road towards your ideal clients, and to a bright future.
I've broken down the Motivational Gap into a series of steps, so that when done in sequence, it will help you eliminate the fears that hold you back from marketing with local and global clients in a big wildly wealthy way. Here's what you do:
1. What truly motivates you? Think of a client situation where you were highly motivated and would have been an excellent role model for others to emulate.
2. Describe the vision or dream of how you want your business to look, and of the results you really want in your business.
3. Describe where your business is now.
The gap between where you are versus where you want to be is what creates the motivation. Goals that are too small create very low or no motivation and yet goals that are too big seem impossible, thereby making it difficult to create any energy. To reach your client and revenue goals, you need to be motivated by the gap!
Make a point to do the exercise above. Take an afternoon, and really work through what motivates you. Soon, you'll notice that you will start attracting more clients than before, taking advantage of opportunities, doing joint ventures, and getting better results in marketing. That immediately equals more results, and in my experience, financial freedom and being able to live the life you really want.
About the Author:
Kim Schott, your Global Client Communication Expert, is the author of the Keys to Client Communication System, the step-by-step, paint by numbers client attraction program to attract more clients in less time. To receive your weekly how-to articles on consistantly attracting more local and global clients in less time, visit www.SchottCulturalConsulting.com
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