Create Information Products - Step by Step On Using Ghostwriting ServicesSuccessful online marketers create information products that are in-demand and sell them online. It's one of the most popular and effective ways to make money on the internet. An information product, or an ebook requires no inventory and the profit margins are huge.
In this article, I'll summarize the crucial steps you need follow to create your own information product by outsourcing to respectable ghostwriting services...
The reasons you would want to outsource your information product creation are:
1. You have a phobia with writing, or you just don't like the task
2. You don't have enough time
3. You don't have the expertise to create information products
If any of the above applies to you, then you can consider using special ghostwriting services to create the information product for you. This is a fast and easy way to create a quality product to sell, while you can fully concentrate on just marketing the product.
Here are 5 steps on how to create information products by hiring a professional writer.
1. Choose Your Niche
To decide the topic for your ebook, you need to do some thorough online research. You should choose a niche which many people have an interest in, and who are willing to buy the information. It will be even better, if the niche is something which you're knowledgeable in.
Go to forums that are related to the niche, and view the posts. See if there is a lot of interest on certain problems which people want to know about.
Next you can search for magazines whether online or offline, and see if there's a magazine for the niche. This is proof that there is demand for the topic. Otherwise, people would not run a magazine on it.
Never, try to create an ebook on a topic which has never been done before. Chances are that it won't sell. Try to look for similar ebooks that are already selling well and create an information product which is better.
2. List Out The Problems
Once you've decided what your information product is about, you need to list out certain problems which the market is interested in. If the subject is about PC repair, then you need to list out the common problems people would want to know about repairing PCs.
Get this information from forums and from search engines. Consolidate the list of problems and choose the best ones which you think your prospects will be interested in.
3. Hire A Ghost Writer
Your next step is to hire a ghost writer, or ghostwriting company to write your information product. There are many professional writers which you can find online, but don't choose one based on the lowest price.
You need to hire a professional writer who has experience in creating information products for their clients. This includes the ebook, website, sales copy to sell the ebook, squeeze page to capture prospects' emails and a thank you page.
Some companies offer these ghostwriting services as a whole package, but there aren't many of them. An example of such a company is 'Best Instant Sites' which offers a complete solution for creating information products.
4. Discuss The Terms
With your chosen ghostwriter, you need to discuss the terms before giving payment. Tell them your idea of the information product you want and list the subjects you want written about, from what you gathered in your research.
Ask the professional writer to research the topic in more detail when writing the ebook. Then ask when the delivery date is. Never push the writer for an earlier deadline. You want the ebook to be written professionally. Rushing a writing project seldom creates quality.
For the design of your website, tell the ghostwriter what kind of look you're looking for and the words you want shown. Give examples of website designs that you like so that the professional writer knows your preference.
5. Following Up With The Progress
A few days before the deadline of your information product, contact the ghostwriter and ask him or her for the progress. He would either tell you everything is as planned or he would tell you that there is a possible delay.
The point of following up is to tell the writer that you care and it gives him a chance to ask you any questions he can think of. You can even ask for a draft of the website design to see if it matches what you want.
Good professional writers will always contact you a few days beforehand if there's a possible delay, but just in case you hired a not-so-professional writer, it will be wise if you followed up a few times before the deadline.
Following these steps, you can create an information product of your own and start making money online like the experts. The key to success is hiring the right professional writer. You need a writer that has experience in creating information products. And of course, you also need good marketing skills to sell your product online. Some ghostwriters offer advice on marketing online. You need to ask.