For me it sums up how reckless and callous oil companies are and how ridiculous the "drill baby drill" people sounded. You figure these people would want to pass on a clean world to their own kids, but no, the lure of money is just too strong to care about anything but their own pockets. And if they don't even care about their own children, how could we possibly expect them to care about the ruined lives of so many people facing tar balls on their shores, let alone this poor animal?
We can boycott BP for eternity but that doesn't solve anything. BP will continue to sell its oil or it'll just operate under another name, and we know the other oil companies are no better. A more appropriate response is to reduce energy consumption. Drive smaller cars, use public transportation, walk or bike when possible, turn off lights, combine errands, or use shorter wash cycles. There are so many ways to help save the planet and save money in the process. Try one on for size.