If you receive a simple white envelope with the words "EXPLANATION OF BENEFITS" next to the address window, what would you think it is? If you answered "junk mail", you would be absolutely correct. I got such a letter, and I am embarrassed to admit that I was totally fooled.
A letter like that would generally indicate a notice from your insurance company, or your employer, or perhaps some plan you might have just enrolled in. A subscription specially reserved for me from Forbes magazine is not exactly what I expected, but that's what I got.
I feel so honored to be chosen for this phenomenal offer. It was like winning the lotto jackpot. It was so special, in fact, that I filed it with the rest of my important letters in my ultra sensitive document holder, the waste basket. Serves me right for being so naïve.