Microsoft is nothing if not persistent. Last week the company unveiled the latest incarnation of its search engine called Bing. I don't know, but this is probably the 5th iteration of the company's attempt to force itself onto the psyche of the net searchers.
You've got to give Microsoft credit for trying. Squeezed by the champion, Google, on one side and the runner-up, Yahoo, on the other, Microsoft keeps on trying and trying and trying. So far they have yet to chip away at the search market share in a meaningful way and this latest salvo, as far as I can tell, is far from impressive.
Bing looks sleek for sure but it's so obvious that the underlying engine is the same old algorithm as before. Adding a nice graphic and a bunch of bells and whistles is well and good, but winning converts is another story. To be fair, I tried Bing for a little while, only to slide right back into Google's arms. Don't blame me for being faithful to Google. You did it too. But it's not blind faith. Google still produces much more relevant results without the Web 2.0 trickery, and at the end of day the one that produces higher quality at the same price wins the eyeballs.
What really surprised me was when I plugged the terms "search engine" into Google. Google's own site was nowhere to be found in the results page. The top 3 results were AltaVista, Dogpile, and Ask.com. Does anyone really use these search engines anymore? Over on the right-hand side where Google displays sponsored ads, Bing was at the top of the list.
It appears that even Google is excited about Microsoft's new search engine, if only to charge them a premium for a top sponsorship spot. It's almost like Google is saying, "who, me worry?"