My memory is hazy on this, but I think Discover Card was the first credit card I ever had. What I'm sure of is that Discover Card was the only credit card I carried in my wallet for years. I signed up for mine back in college years when credit card companies were just beginning to realize the untapped potential of revenue in college students.
The Discover Card was a new arrival but it had an innovative approach. No annual fees and a cashback program and a slick slogan, "It pays to Discover." It instantly won me over and I started using it exclusively. Their plan was certainly paying off with me. As I graduated from college and entered the workforce and ramped up my expenses, Discover Card came along for the ride.
But it wasn't meant to last. After some 15 years, I finally parted ways with Discover Card over a small dispute with a vendor. This happened a few years ago and the details of the dispute escape me, but what remained was the bitter taste of a credit card company taking the side of the merchant, rather than its long-time customer in good standing. I can understand Discover Card's reasons to go against me. I'm sure the vendor's business was substantially larger than my paltry charge-ups. But from my point of view I was wronged and by then the credit card landscape had caught up with Discover Card's benefits, so there was no reason for me not to jump.
And jump I did, to a no-fee, cashback MasterCard and never looked back. As Discover Financial Services got its own stock symbol (DFS) today and begun trading on NYSE, I couldn't help reminisce of our long relationship and how it was derailed over a small charge. I wish Discover Card well, but I still don't miss it.